The Future of Affiliation In Brazil: Top Three Panels to Watch at SBC Summit Rio

The Future of Affiliation In Brazil: Top Three Panels to Watch at SBC Summit Rio

The opportunities have never been brighter for affiliates targeting or wanting to target Brazil.

The market’s regulation has attracted a surge of international operators, all eager to leverage affiliates’ regional expertise, established credibility, and insights to effectively promote their brands.

However, with new regulations restricting what’s permissible and what’s not, success in Brazil comes with its challenges.Β 

This is where SBC Summit Rio’s conference agenda comes in.Β 

The dedicated ‘Affiliate Leaders Summit’ track will help attending affiliates adapt to new regulations with ease and stay updated on the latest customer acquisition and retention strategies.

To guide affiliates in spotting the hottest sessions, we’ve highlighted three must-attend panels.

 

New Market, Old Tricks: How Affiliates Still Have the Winning Formula

πŸ•’Β  12.40 – 13.20
πŸ“… Wednesday 26th February
πŸ“Β  Conference Room 4Β 

Our experts will dive into why traditional affiliate strategies could still work in Brazil. They’ll explore how operators can tap into affiliates’ strengths, like local insights, trust, and cultural know-howβ€”even in today’s social media-driven world.

The panel will bring together experts from influential operators and affiliates. From the operator side; Santiago Indart, Head of Affiliates & Partnerships at BetMGM.Β  As a North American operator that entered Brazil in 2024, Santiago will share insights as a new market entrant. Bruno Latorraca, Affiliates Manager Brazil for Betsson Group, a global operator with a strong presence in Brazil since 2019.

On the affiliate side; Jenny Gonzalez, Co-Founder and CEO of Rocahead, a leading affiliate marketing network with extensive experience in Brazil (read Gonzalez’s Affiliate Leaders interview here), and Priscila Pio, Managing Director of Brazil at BETANDEAL, a prominent affiliate network (read Pio’s Affiliate Leaders interview here).

The panel will be moderated by Leonardo Benites, CEO of Propane; a Brazilian affiliate marketing agency. Having helped establish the ‘Influencer Workshop’ (Read more here), Benites brings extensive expertise in both emerging and traditional affiliate approaches.

 

From Insta-Fame to Insta-Compliance: Influencers Adapt to New Regulations

πŸ•’ 14.50 – 13.30
πŸ“… Thursday, 27th February
πŸ“ Conference Room FourΒ 

This panel will look at how Law Ordinance No. 1231 and the updated CONAR rules are changing influencer marketing in Brazil. Simply put, we’ll talk about how influencers can follow the new rules while keeping players safe.

The panel will feature Kelwynn Andrade (Influencer, Bettilt), Cassio Filter (Brazil Country Manager, KTO), Renan Nishiyama (CEO, 3C Gaming), Guga JΓΊnior (Influencer and Co-Founder, Click Hunters) and Bernardo Pontes (Founder, ALOB Sports).Β 

Andrade is a successful influencer with over 24k Instagram followers. 3C Gaming and Click Hunters, two Brazilian influencer agencies, will provide the behind-the-scenes scoop on how to secure the best influencers.Β 

ALOB Sports, with an impressive lineup of sports and gaming clients, will share how to guide influencers toward promoting responsibility. Brazilian operator KTO, known for working with ambassadors like football star β€˜Tinga’, will offer insights from the operator’s perspective.Β 

Dive Deeper

  • Ordinance No. 1231: holds operators responsible for not just their own communication, advertising and marketing actions, but also for their affiliate partners remaining compliant (e.g. the implementation ofΒ  β€œ18+” age restriction notices and gambling risk warnings). Additionally, it mandates that sponsors clearly identify themselves, avoid targeting children, and refrain from sponsoring youth events or teams.
  • CONAR guidelines: require influencers to disclose when they’re advertising during streams, avoid misleading messages, maintain ethical standards, and be subject to CONAR’s stream monitoring.

 

Your Winning Guide: SEO After Regulation

πŸ•’ 16.40 – 17.10
πŸ“…Wednesday, 26th February
πŸ“ Conference Room 4

This panel is your go-to guide for mastering SEO strategies in Brazil’s regulated market, breaking down the landscape before and after regulation. You’ll walk away with practical tips to boost:

  • Keyword research and optimization
  • On-page SEO (local, content, and technical tweaks)
  • Tailored content that’s localized and culturally relevant
  • Personalization and strong calls to action
  • Retention strategies to improve visibility, drive organic traffic, and boost conversions

The panel will feature affiliate experts Ernest Bowes (Brazilian Content Manager, BlueWindow), Daniel Aliano (Regional Manager, Catena Media), and Gustavo Moretto (Affiliate Consultant, PixGaming).

Bluewindow, a global affiliate agency with a Brazilian branch, will offer its β€œ360-degree approach” to SEO. Catena Media, having entered Brazil in 2024, will provide a first-hand account of the Brazilian affiliate landscape. PixGaming with over a decade of experience in affiliate, SEO, and content consultancy, has the right skill set to approach this from the marketing strategy perspective

 

Honourable Mentions:Β 

  • Your Traffic’s Journey – Beyond Traditional Models: This panel will delve into how affiliates leverage WhatsApp and social platforms to drive traffic. You’ll gain tips for monitoring and analyzing this traffic, evaluating its value, and discussing whether it adheres to Brazil’s new regulatory scene. 
  • Glitz, Glam, and Game Plans: Picking the Right Face for Your Brand: In this panel, our experts will talk about how streamers, celebrities, and social media stars can transform your brand. They’ll share tips on picking the right ambassador, why it matters, and how it can boost your brand’s reputation.

So, download the SBC Connect app, star your favorite panels, and make the most of SBC Summit Rio’s Affiliate Leaders Summit!

 

Get your tickets here.

Operators and affiliates can apply for complimentary passes.

Tulio Chebli: Educating influencers ensures that we can build an ethical ecosystem...
14 Feb | Events | Maria Tsnompilantze
'In the lead-up to SBC Summit Rio, iGamingExpert and Affiliate Leaders had the opportunity to speak...
Read more
PainΓ©is regulatΓ³rios essenciais no SBC Summit Rio 2025
13 Feb | Events | Ellis Davis
'O SBC Summit Rio serΓ‘ a cΓΊpula que reunirΓ‘ lΓ­deres do setor, reguladores e stakeholders, que...
Read more
SBC Summit Malta’s Conference: Designed for Every Person on Your Team
13 Feb | CasinoBeats Summit | Ellis Davis
'SBC Summit Malta (previously known as CasinoBeats Summit) is broadening its scope to encompass every corner...
Read more
Pragmatic Play: El 2025 serΓ‘ un aΓ±o para romper esquemas
12 Feb | Events | Ellis Davis
'Antes do SBC Summit Rio, conversamos com Victor Arias, vice-presidente de operaçáes para a América Latina...
Read more
Amusnet: we aim to showcase our commitment to the Brazilian market
12 Feb | Events | Ellis Davis
'Ahead of SBC Summit Rio, we sat down with Marco Pequeno, Country Manager Brazil at Amusnet,...
Read more
SBC Summit Malta: Conference Producers Interview
11 Feb | CasinoBeats Summit | Ellis Davis
'You may have heard that we’ve recently shaken things up a bit with our Malta event....
Read more
Papo de Craque: reflexΓ΅es sobre parcerias entre clubes e operadores
10 Feb | Events | Ellis Davis
'A conexΓ£o entre clubes e casas de apostas estΓ‘ cada vez mais forte no Brasil. Com...
Read more
WA.Technology to showcase Brazil leadership credentials at SBC Summit Rio 2025
10 Feb | Events | Becca Kocar
'Award-winning supplier WA.Technology already established as go-to B2B platform partner for some of Brazil’s biggest brands...
Read more