Trustly – Supporting operators in ‘newer frontiers’ with technological innovation

Trustly - TuckerTrustly is sponsoring Betting on Sports 2018, the 3rd edition of the largest international sports and betting trade conference at Olympia London.

Ahead of the 18-21 September event, we asked Nicholas Tucker, Head of Sales – iGaming, to disclose some of the firm’s plans for #boscon2018 and to pick out the sporting event he would most like to attend.

SBC: What are you looking forward to at Betting on Sports?

NT: I will be interested to hear from the various speakers in the “Betting on Americas” segment. Whilst Trustly is very much a European payment method for now, we are keen to stay abreast of developments as we weigh up our next focus markets for international expansion.

SBC: What are you promoting at Betting on Sports?

NT: We are seeing increasing merchant demand for our Pay N Play product as we add new countries where the model can be implemented. We are currently live in Sweden, Finland and Germany with Estonia, Denmark and Netherlands to follow later in the year.

As such, we are keen to speak with operators in these newer frontiers to ensure we can support their growth with our technological innovation. Pay N Play is fast becoming the new normal for betting in the markets where we launched two years ago, so we want to continue the success with new partners and players.

SBC: Which sports betting company has impressed you the most in 2018?

NT: Sky Bet continues to impress me with the strength of its brand and concentration on product, but I have been really impressed by the innovation of Betsson, which launched SchnellWetten using our Pay N Play product. This was the first “no-registration” sportsbook in Germany that offers fast pay-outs and an unrivalled betting experience. This commitment to innovation and placing the player at heart of the betting experience is great to see!

SBC: What sports betting partnership has stood out in the past 12 months?

NT: I think that the team behind Addison Global and the MoPlay brand have made a splash by announcing partnerships with Man Utd and Watford as betting sponsor. The ability to appear on the sleeves of such established sporting names should give them a huge boost as they look to establish themselves internationally. But, I am a Red Devil, so I might be biased!

SBC: If you could attend one sporting event, what would it be?

NT: If we see Tyson Fury get a shot at Anthony Joshua later this year or early next, I would jump through hoops — flaming ones, if necessary — to get a ticket. My money would be on the Gypsy King, but it would be a great victory for British boxing no matter what the outcome as AJ is such a great ambassador for the sport is.

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