SBC Summit North America stands as the leading iGaming and Sports Betting event in North America. If that’s not already a good enough reason for you to exhibit at the event set to unfold at the Meadowlands Exposition Center in New Jersey from May 7-9, we’ve assembled a list of 9 reasons why you should do so.
#1: Exhibiting Boosts Market Status
Exhibiting at SBC Summit North America serves as a powerful strategy to solidify your status in the market by providing a dynamic platform to showcase your company’s strengths, innovations, and industry expertise. It positions your brand as a visible and influential player, creating an immediate and lasting impact on attendees.
Moreover, the act of exhibiting signifies a proactive approach, indicating that your company is committed to staying at the forefront of industry developments, which is extremely important in such a competitive setting. This heightened visibility not only reinforces your current standing but also positions you as a thought leader, contributing to long-term credibility and recognition within the industry.
#2: Comfort & Improved Environment
Having your own stand at an expo offers a significant boost to comfort and control over your brand presentation. With a dedicated space, you create a branded environment that reflects your company’s identity and a comfortable setting for engaging with potential clients and partners. This will definitely save you time as you won’t have to search for a suitable place to have your business conversations. Whether it’s introducing new products, demonstrating services, or sharing promotional materials, having your own stand enhances the overall experience for both you and your visitors.
#3: A More Streamlined Process
Exhibiting at the event opens the door to showcasing your products and services directly to a targeted audience. This means you can bypass the usual steps of finding contacts, reaching out, and setting up calls to pitch your products.
Engaging with potential clients and receiving immediate feedback becomes a streamlined, time-efficient process. Moreover, meeting potential clients face-to-face during the event offers a unique opportunity to build trust and cultivate relationships. EIU’s research on collaboration in business ecosystems shows that face-to-face interactions stand out as one of the most effective tools in building trust, complementing the quality of the product and other key parameters.
#4: Improved Lead Generation
Think about it – the event draws in professionals actively seeking new solutions and partnerships. This means you have significantly higher chances of reaching your target audience with minimal effort, especially as an exhibitor, putting you in the spotlight.
Additionally, when reaching out to a company virtually, you often encounter mediators without decision-making power. SBC Summit North America, boasting 43% key decision-makers (as per 2023 stats), offers direct access to those wielding power, maximizing your opportunities for lead generation. The official SBC Summit North America event app is one of the tools that can be utilized for that purpose, and for exhibitors, it offers a unique lead evaluation tool that is powered by AI and work by scanning a badge to identify whether there is common ground between the profiles.
#5: Exposure, Brand Visibility and Networking
SBC Summit North America 2024 will attract over 5,000 delegates interested in North American sports betting and iGaming, making it an essential networking hub.
The Summit caters to a diverse audience, including potential clients, investors, and media, providing excellent visibility from all angles; as one of the 70 exhibitors, you will have a unique opportunity to showcase your brand to a targeted audience with significant buying power. What’s more, this year, we have introduced Expo-only passes to enhance your chances of being discovered by more relevant leads.
Nielsen’s Global Trust report indicates that 83% trust recommendations from people they know, emphasizing the importance of expanding your network. Therefore, in an age where word-of-mouth and personal connections remain vital for trust, such networking opportunities can be game changers.
#6: Flexible Exhibition Packages
We recognize that each company, whether a seasoned industry leader or an aspiring startup, comes with unique needs and goals.
That’s why our exhibition packages are designed to offer a diverse range of opportunities, ensuring businesses of all sizes find the perfect platform to showcase their offerings. From premium packages tailored for those aiming to make a bold entry with prominent visibility, exclusive features, and strategic positioning on the exhibition floor, to a variety of options catering to emerging businesses seeking a cost-effective yet impactful entry point, we’ve got you covered. Explore our floor plan to see the range of stand sizes available, from 30ft x 20ft to 10ftx10ft, and find the perfect fit for your exhibition goals.
#7: Complimentary Tickets For Your Employees
The SBC Summit North America 2-day full event pass is currently priced at $795. However, to enhance the exhibitor experience, we offer complimentary tickets for your employees to join us at the event. This presents a compelling cost-effective alternative to sending multiple employees separately while ensuring prominent visibility for your brand.
Therefore, as an exhibitor, you have the opportunity to bring more team members from different departments, allowing your company to fully leverage the benefits of this event, including access to all networking activities and conference content throughout the two days.
#8: Free Expo-Only Passes for Your Guests
As an exhibitor, we recognize your need for increased interactions with potential leads or the opportunity to connect with existing ones to strengthen relationships or negotiate more favorable terms. Offering them a complimentary Expo-only Pass ticket to attend the event is undeniably a thoughtful gesture.
Therefore, we’ve decided to extend this opportunity to our exhibitors by generating unique promo codes. Your connections can use these codes to claim their complimentary pass, fostering rapport and enhancing your engagement with business partners.
#9: Amplifying Your Brand Visibility Even Before the Event Starts
Long before the event begins, we take proactive steps to ensure our exhibitors are in the spotlight for our attendees. Our exhibitors benefit from a range of complimentary marketing and promotional opportunities, including featured mentions in our marketing materials like press releases distributed to our network of media partners, marketing video interviews throughout the event, dedicated social media posts, and inclusions in newsletters reaching a relevant target audience. We don’t just focus on supporting you during the event; we prioritize efforts to amplify your brand visibility well before the event starts.
Convinced? Reach out to our sales team at [email protected] and one of our team members will reach out to you to discuss your unique needs and goals.