Why Exhibit at SBC Summit North America? 9 Reasons That Speak Volumes

SBC Summit North America stands as the leading iGaming and Sports Betting event in North America. If that’s not already a good enough reason for you to exhibit at the event set to unfold at the Meadowlands Exposition Center in New Jersey from May 7-9, we’ve assembled a list of 9 reasons why you should do so.

#1: Exhibiting Boosts Market Status

Exhibiting at SBC Summit North America serves as a powerful strategy to solidify your status in the market by providing a dynamic platform to showcase your company’s strengths, innovations, and industry expertise. It positions your brand as a visible and influential player, creating an immediate and lasting impact on attendees. 

Moreover, the act of exhibiting signifies a proactive approach, indicating that your company is committed to staying at the forefront of industry developments, which is extremely important in such a competitive setting. This heightened visibility not only reinforces your current standing but also positions you as a thought leader, contributing to long-term credibility and recognition within the industry. 

#2: Comfort & Improved Environment

Having your own stand at an expo offers a significant boost to comfort and control over your brand presentation. With a dedicated space, you create a branded environment that reflects your company’s identity and a comfortable setting for engaging with potential clients and partners. This will definitely save you time as you won’t have to search for a suitable place to have your business conversations.  Whether it’s introducing new products, demonstrating services, or sharing promotional materials, having your own stand enhances the overall experience for both you and your visitors. 

#3: A More Streamlined Process

Exhibiting at the event opens the door to showcasing your products and services directly to a targeted audience. This means you can bypass the usual steps of finding contacts, reaching out, and setting up calls to pitch your products. 

Engaging with potential clients and receiving immediate feedback becomes a streamlined, time-efficient process. Moreover, meeting potential clients face-to-face during the event offers a unique opportunity to build trust and cultivate relationships. EIU’s research on collaboration in business ecosystems shows that face-to-face interactions stand out as one of the most effective tools in building trust, complementing the quality of the product and other key parameters.

#4: Improved Lead Generation

Think about it – the event draws in professionals actively seeking new solutions and partnerships. This means you have significantly higher chances of reaching your target audience with minimal effort, especially as an exhibitor, putting you in the spotlight. 

Additionally, when reaching out to a company virtually, you often encounter mediators without decision-making power. SBC Summit North America, boasting 43% key decision-makers (as per 2023 stats), offers direct access to those wielding power, maximizing your opportunities for lead generation. The official SBC Summit North America event app is one of the tools that can be utilized for that purpose, and for exhibitors, it offers a unique lead evaluation tool that is powered by AI and work by scanning a badge to identify whether there is common ground between the profiles.

#5: Exposure, Brand Visibility and Networking

SBC Summit North America 2024 will attract over 5,000 delegates interested in North American sports betting and iGaming, making it an essential networking hub. 

The Summit caters to a diverse audience, including potential clients, investors, and media, providing excellent visibility from all angles; as one of the 70 exhibitors, you will have a unique opportunity to showcase your brand to a targeted audience with significant buying power. What’s more, this year, we have introduced Expo-only passes to enhance your chances of being discovered by more relevant leads.

Nielsen’s Global Trust report indicates that 83% trust recommendations from people they know, emphasizing the importance of expanding your network. Therefore, in an age where word-of-mouth and personal connections remain vital for trust, such networking opportunities can be game changers. 

#6: Flexible Exhibition Packages

We recognize that each company, whether a seasoned industry leader or an aspiring startup, comes with unique needs and goals. 

That’s why our exhibition packages are designed to offer a diverse range of opportunities, ensuring businesses of all sizes find the perfect platform to showcase their offerings. From premium packages tailored for those aiming to make a bold entry with prominent visibility, exclusive features, and strategic positioning on the exhibition floor, to a variety of options catering to emerging businesses seeking a cost-effective yet impactful entry point, we’ve got you covered. Explore our floor plan to see the range of stand sizes available, from 30ft x 20ft to 10ftx10ft, and find the perfect fit for your exhibition goals.

#7: Complimentary Tickets For Your Employees

The SBC Summit North America 2-day full event pass is currently priced at $795. However, to enhance the exhibitor experience, we offer complimentary tickets for your employees to join us at the event. This presents a compelling cost-effective alternative to sending multiple employees separately while ensuring prominent visibility for your brand. 

Therefore, as an exhibitor, you have the opportunity to bring more team members from different departments, allowing your company to fully leverage the benefits of this event, including access to all networking activities and conference content throughout the two days.

#8: Free Expo-Only Passes for Your Guests

As an exhibitor, we recognize your need for increased interactions with potential leads or the opportunity to connect with existing ones to strengthen relationships or negotiate more favorable terms. Offering them a complimentary Expo-only Pass ticket to attend the event is undeniably a thoughtful gesture

Therefore, we’ve decided to extend this opportunity to our exhibitors by generating unique promo codes. Your connections can use these codes to claim their complimentary pass, fostering rapport and enhancing your engagement with business partners.

#9: Amplifying Your Brand Visibility Even Before the Event Starts

Long before the event begins, we take proactive steps to ensure our exhibitors are in the spotlight for our attendees. Our exhibitors benefit from a range of complimentary marketing and promotional opportunities, including featured mentions in our marketing materials like press releases distributed to our network of media partners, marketing video interviews throughout the event, dedicated social media posts, and inclusions in newsletters reaching a relevant target audience. We don’t just focus on supporting you during the event; we prioritize efforts to amplify your brand visibility well before the event starts.

Convinced? Reach out to our sales team at [email protected] and one of our team members will reach out to you to discuss your unique needs and goals.

TipsterChat: Brazil’s Betting Future Lies in Authentic Connection
29 Feb | Events | Ellis Davis
'For many customers, tipsters serve as trusty companions, offering expert predictions to navigate the intricacies of...
Read more
Martin Lycka: Entain: 100% Compliance Needed for Brazil’s iGaming Payments Landscape
28 Feb | Events | Ellis Davis
'‘Word on the street’ is that the Brazilian gambling market is set to be dominated by...
Read more
Martin Lycka: Taking Entain’s RG Flag Into Brazil’s Emerging Sports Marketing Ecosystem
27 Feb | Events | Ellis Davis
'The Brazilian sports ecosystem is preparing for one of the biggest regulatory developments and commercial opportunities...
Read more
Tom Waterhouse: Brazil’s Battle on Localisation Refreshes Gambling’s M&A Landscape
23 Feb | Events | Ellis Davis
'Renowned gambling investor and industry M&A strategist, Tom Waterhouse, believes that investor appetite will be replenished by the...
Read more
23 Feb | Events | Maria Tsnompilantze
'SBC is gearing up to launch its debut Earnings & More: Capital Markets Forum event at...
Read more
SBC partners with WA.Technology to Organise Poker Tourney in Rio
22 Feb | Events | Maria Tsnompilantze
'WA.Technology, a global B2B provider offering a full spectrum of iGaming solutions, is set to be...
Read more
Shaping the Future of Betting: SBC Summit North America Announces ‘Sports Betting’...
22 Feb | Events | Ellis Davis
'The 'Sports Betting' conference track at SBC Summit North America will gather some of the top...
Read more
OKTO: Capitalising on Brazil’s growing betting market through advanced paytech
22 Feb | Events | Maria Tsnompilantze
'As Brazil’s betting market continues to expand, payment providers well-prepared for the new regulatory framework like OKTO are...
Read more