Why the Affiliate Leaders Summit Is a Must-Attend at SBC Summit Americas 2025

Let’s talk about the Affiliate Leaders Summit at SBC Summit Americas.

If you’re an operator affiliate manager, this is the place to meet affiliates.

If you’re an affiliate, this is where you connect with operator affiliate managers or fellow affiliates.

By now, you must have it figured out: the Affiliate Leaders Summit is our dedicated event that brings affiliates and operators together—a partnership that has always been central to the industry ecosystem.

A mutually beneficial relationship.

Affiliates are the ultimate market boosters, bringing their own engaged audiences to the table. So, if you’re an operator breaking into a new market in the US or Latin America, or doubling down to solidify your position, affiliates can make all the difference. For affiliates, this is the perfect opportunity to meet the heavy hitters and rising stars in these markets. It’s a win-win for everyone.

The summit features a dedicated show floor and conference agenda.

Now, let’s put this into perspective: SBC Summit Americas is set to host 1,000 affiliates focused on US and LATAM. That’s right—a thousand.

And, on the operator side—4,000 operator representatives, ALSO focused on US and LATAM. Not all of them are affiliate managers, of course, but you get the scope and the picture.

This is your chance to meet the right people—so prepare accordingly and don’t blow it!

Curious which operators and affiliates are attending? Check out our projected attendee list based on previous SBC Summit North America and SBC Summit Latinoamérica attendance.

The expo floor

We’re not going to provide a deep exploration of the entire show floor at SBC Summit Americas here, but you can, of course, take a look at the floor plan to familiarize yourself with what’s going to be on offer.

However, we will dedicate this section to exploring what’s happening on the show floor of the dedicated Affiliate Leaders Summit area in 2025.

When you look at the show floor, you will see some companies in dark purple (signed) and others more faded (those that have reserved spots but have not signed a contract yet).

You will notice that the list of exhibitors this year includes some of the biggest names in the iGaming industry, such as bet365, FanDuel, BetMGM, and DraftKings, which represent some of the largest operators globally — this creates a unique opportunity for affiliates to strike deals with top-tier brands.

Here are some of the brands that have already been confirmed as exhibitors at the Affiliate Leaders Summit:

• Bazoom Group
• bet365
• BetMGM
• Caesars Digital
• Clever Advertising
• DraftKings
• FanDuel
• Kaizen Gaming
• KeyAffiliates
• Lottofy

Pro tip 1: The inclusion of dedicated spaces like the Affiliate Leaders Bar (sponsored by Nuvei) or the Affiliate Leaders VIP Lounge was done so that you have more space to comfortably hold your meetings. Also, if you don’t have a meeting scheduled at specific times, we recommend using these lounges and bars as your go-to spots. It’s highly likely you’ll find leads you’re interested in pursuing there or connect with people doing the same work as you, which is equally useful.

Pro tip 2: You can also make use of other networking areas on the expo floor, such as the SBC Connect Lounge (this is where meetings are automatically scheduled if you book them through the event app, SBC Connect, by the way). Other examples include the Pay4Fun Refreshments Lounge, Druvstar Coffee Bar, Coffee Bar & Lounge by Neosurf, BetConstruct Bar, OpenBet Sports Bar, or Reconciliation Lounge by Aurum Solutions, to name a few.

The conference agenda 

If you’re an operator affiliate manager looking to deepen your knowledge of affiliation, the Affiliate Leaders track features several sessions you’ll find incredibly valuable. Some of the standout sessions include:

• The Regulation of Social Media and Influencers in Betting: Is Prevention Possible? This panel looks at how social media influencers promote betting, the rules around it, and whether stricter measures are needed to prevent harm or misleading content. Read more. 
• Attracting Players: Strategies for Driving Traffic Acquisition in LATAM: This session is about how to drive traffic in LatAm by picking the right tools, using customer data smartly, and creating better marketing campaigns in a tough, competitive market. Read more.

• The Hispanic Presence in a booming market: This session is about how betting companies can connect with the growing Hispanic population in the US, tackle challenges in certain states, and use localization to better reach these players. Read more.

• LATAM Affiliate Leaders – Building and Protecting Your Brand Identity in LATAM: This panel is about how companies can keep their brand consistent while creating messages that connect with different LATAM audiences, balancing local culture with a strong, unified identity. Read more.
  
• Data-Driven Strategies: Empowering Affiliates and Operators to Understand Customers Across Channels: This panel explores how big data can help affiliates stay competitive by predicting trends, understanding customers, and boosting player engagement to maximize profits and keep operator partners satisfied. Read more.

When it comes to affiliates, apart from the above sessions that are, of course, valuable for affiliates as much as operators, you will also benefit from exploring content offerings such as:

• SEO for Affiliates – The New Bag of Tricks: This session is all about creative ways affiliates can boost their visibility and traffic, like using AI, PBNs, Parasite SEO, cool content ideas, videos, and streaming to stand out in any market. Read more.
• Affiliate Leaders: UX, Marketing and Retention in the War for 2025: This session is all about helping affiliates up their game with smarter tech, marketing, and retention strategies to keep up with savvy players and stay ahead of the competition. Read more.
• Entering the gaming affiliate market: tips and tricks from experts: This session is all about expert tips for breaking into the booming gaming affiliate market in LATAM, covering how to handle competition, regional rules, and lessons from other countries. Read more.

You can access more info on the panels of the Affiliate Leaders Track here: Day 1, Day 2. 

Tip 1: Next to each panel, you will see a flag emoji indicating whether the panel will be held in Spanish or English. However, please be aware that all panels will be translated live at the event, and you will be provided with headsets, which means you can join any panel you like without worrying about the language.

Tip 2: Additionally, you’ll be pleased to know that if you don’t manage to attend a panel due to a busy schedule or simply want to rewatch it, you’ll be able to do so after the event via the official event app called SBC Connect. This content will become available a couple of weeks after the event.

Interested in speaking? You can apply here.

Evening Networking

If you are reading this article, you are most likely an operator or an affiliate. You’ll be pleased to know that you qualify for a complimentary pass to the event—and it’s not just any pass, but a full event pass that also gives you access to the evening networking events.

Operators can apply here. Affiliates can apply here.

Here’s what we have on offer so far:

• SBC Summit Americas Opening Party on Tuesday, 15 May, at The Wharf.
• INFINITY Florida Official Closing Party on Thursday, 17 May (location to be announced soon). This party is going to be especially exciting, as we’ve booked a very famous DJ to perform. Stay tuned for an announcement!

Pro tip: While you are welcome to join us free of charge, we do recommend arriving early. As this is a big event and every venue has a certain capacity, it’s better to be safe than sorry.

Final thoughts

The 2024 edition of SBC Summit North America saw an impressive 58.8% increase in affiliate attendance compared to the 2023 event. Similarly, SBC Summit Latinoamérica experienced an outstanding 74.24% growth in affiliate participation. 

These remarkable numbers were a key factor in our decision to introduce the Affiliate Leaders Summit to the Americas event.

Also! Don’t miss your chance to shine at the SBC Summit Americas Awards! With plenty of categories dedicated to affiliates and operators, this is the perfect opportunity to showcase your achievements. Stay tuned for the official launch and details on how to apply. Please note that the awards ceremony requires a separate ticket—more information coming soon!

And last but not least, hear us out and prepare for the event:

• Prepare by researching what the event has to offer on each front: educational sessions, product showcases, and networking opportunities.
• Prepare by downloading the event app when it launches and browsing the list of attendees. Send private messages and meeting requests (the app becomes available a month prior to the event).
• Prepare by promoting your participation at the event. You can do that by using the INGO link.

Here are some more useful links:

• Event schedule: This includes a detailed breakdown of all the activities and networking opportunities happening throughout the event.
• Hotel bookings: To make your trip to the event as smooth as possible, we provide resources and recommendations for nearby hotels. 
• Event news: This section provides real-time updates about the event, so you’ll always be in the know about what’s happening.
• Our LinkedIn page
  

SBC’s Affiliate Leaders community brings together a vital segment of the iGaming industry, empowering affiliates to connect, share insights, and explore challenges and opportunities within the sector. Built around information exchange, Affiliate Leaders offers exclusive benefits, including speaking opportunities at SBC events, interview features, VIP dinners, and complimentary access to all SBC events globally, amplifying affiliate voices in the iGaming discussion. Are you an affiliate? Apply for membership.