Wiggin

Wiggin – Saving industry operators time, money and hassle

Wiggin LLP is sponsoring Betting on Football 2018, the fifth edition of the largest international football and betting trade conference at Stamford Bridge, the home of Chelsea FC.

Ahead of the 20-23 March event, we spoke to Wiggin Partner Steve Ketteley about what he is looking forward to at #bofcon2018, which innovation he expects to capture the most attention in 2018, and who he is backing to lift the World Cup trophy in Russia.

SBC: What are you looking forward to at Betting on Football?

SK: This year’s agenda is full of incredibly knowledgeable speakers. Having the ability to hear them speak about their businesses, and the challenges and opportunities for this industry is a real draw. I am also looking forward to meeting the industry’s most innovative individuals and catching up with familiar faces – this is a key event in our calendar.

SBC: What are you promoting at Betting on Football?

SK: Wiggin’s betting and gaming team is a recognised leader within the industry. We represent some of the largest and most successful gambling businesses, as well as the media businesses, brand owners, payment processors and service suppliers that are today integrated with the gambling industry.

Our specialist team are dedicated to the gambling sector and have accumulated a level of regulatory knowledge and experience that is unrivalled by any other firm. It is simple – if you need legal advice in this industry, we are the firm for you.

SBC: What industry innovation will capture the most attention in 2018?

SK: There is no doubt that technological advancement will continue to have a huge impact on this industry this year. As in other sectors, the gambling industry relies heavily on data analytics to understand its customers, and is perfect placed to further enhance its use of data to help it not only pursue commercial goals but much more.

My prediction is that this year we will begin to technological, data-driven initiatives playing a significant part in promoting an industry wide sense of social responsibility as opposed to just showing it lies at the heart of a few operators’ businesses.

SBC: How can your company help to improve the customer experience ahead of the World Cup?

SK: The gambling industry always responds to high interest events such as the World Cup with undeniably innovative promotions and there is no question that these one-off markets enhance the customer experience. Our role is to check that promotions are legal, saving operators time, money and hassle. The last thing they want is to make all that effort and then get told to pull an ad.

SBC: Who are you backing to win the tournament, and why?

SK: England. I always do.

Fluharty: Focus cannibalization talk on the black market
22 Apr | Events | Ellis Davis
'The 2024 SBC Summit North America is less than a month away, but the excitement around the event...
Read more
Former Miami Dolphin Dan Marino to keynote at SBC Summit North America
22 Apr | Events | Ellis Davis
'Dan Marino, nine-time Pro Bowl quarterback, and former Miami Dolphin, is set to appear on an exclusive...
Read more
‘The sport of the internet’ – Rivalry’s Britt Doll on Canada’s esports...
19 Apr | Canadian Gaming Summit | Ellis Davis
'Video games is a multi-billion dollar industry and the scenes surrounding it exert a huge influence...
Read more
John Romero: The audience is critical to game design
18 Apr | CasinoBeats Summit | Ellis Davis
' The creator of the first person shooter, John Romero, brings a unique perspective to the world...
Read more
SBC Summit: Lisbon Producers Tell All
18 Apr | Events | Ellis Davis
'In a noteworthy move last year, SBC announced the relocation of its flagship event to Lisbon....
Read more
SBC Summit North America: Meet the five finalists for SBC First Pitch!
16 Apr | Events | Maria Tsnompilantze
'Five forward-thinking startups have secured spots in the SBC First Pitch final at the upcoming SBC...
Read more
HIPTHER Invites You to Recognize Gaming Excellence at the Baltic & Scandinavian...
15 Apr | Events | Jamie Gough
'10 April 2024, Tallinn, Estonia – HIPTHER, the One-stop Agency and leading Event Organizer for multiple GameTech...
Read more
2024 CasinoBeats Game Developer Awards shortlists announced
11 Apr | CasinoBeats Summit | Maria Tsnompilantze
'The shortlists for the prestigious Game Developer Awards, spotlighting the talented teams behind the top casino...
Read more