SBC Summit North America is a new event proposition bringing together the US and Canadian gaming industries in Toronto.

It builds on the foundations of SBC Summit Canada, but rather than focusing on one country, SBC Summit North America creates a meeting place for businesses and stakeholders on both sides of the border to exchange perspectives, understand market developments and build commercially valuable relationships.

The event recognises that gaming operates differently state by state and province by province, with distinct regulatory environments, commercial priorities and opportunities. It will bring together 6,000+ professionals from across the North American gaming ecosystem, including operators, regulators, government representatives, lotteries, Crown corporations, Tribal and First Nations gaming leaders, suppliers, affiliates and investors.

SBC Summit North America 2027 will take place on 15–17 June 2027 at the Metro Toronto Convention Centre in Toronto, Canada.

The three-day event will bring together 6,000+ gaming professionals for conferences, practical learning, product showcases, networking and business opportunities across the US and Canadian markets.

Toronto is a natural meeting point for the region, combining access to Ontario’s established iGaming market with strong connections to the US and excellent international transport links.

Tuesday, 15 June

• Registration and badge collection: 12:00–17:00

Wednesday, 16 June

• Registration opens: 08:00. Exhibitors can enter from 08:00.

• Exhibition opens: 10:00

• Conference sessions: 10:30–18:00

• Venue closes: 18:00

Thursday, 17 June

• Registration opens: 08:00. Exhibitors can enter from 08:00.

• Exhibition opens: 10:00

• Conference sessions: 10:30–17:00

• Venue closes: 17:00

SBC Summit North America is designed for professionals working across the US and Canadian gaming industries, from senior executives and commercial decision-makers to regulators, policymakers, suppliers and specialists across different business functions.

The event brings together operators, affiliates, technology providers, lotteries, Crown corporations, Tribal and First Nations gaming leaders, investors, industry associations and professional services businesses.

Whether you’re exploring opportunities in new jurisdictions, looking for commercial partners, keeping up with regulatory developments or discovering technologies that can support your business, the Summit connects you with relevant people, insights and opportunities across North America.

Absolutely. SBC Summit North America has been designed specifically to bring the US and Canadian gaming industries together.

From developments in US states to Ontario, Alberta and other Canadian provinces, the programme will examine the regulatory, commercial and strategic issues affecting businesses throughout the region.

Yes. SBC Summit North America is designed to represent the entire gaming ecosystem, not only commercial sports betting and iGaming.

The event will bring together US state lotteries, Canadian provincial lotteries, Crown corporations, Tribal and First Nations gaming leaders, regulators, government representatives, suppliers, technology providers and other industry stakeholders.

The conference programme will address the issues affecting these different groups, from market access, regulation and player protection to lottery innovation, technology, operations and commercial growth.

By bringing these stakeholders into the same conversations, the Summit creates opportunities to compare different gaming models, explore shared challenges and build relationships across the wider industry.

Yes. SBC Summit North America is designed to represent the entire gaming ecosystem, not only commercial sports betting and iGaming.

The event will bring together US state lotteries, Canadian provincial lotteries, Crown corporations, Tribal and First Nations gaming leaders, regulators, government representatives, suppliers, technology providers and other industry stakeholders.

The conference programme will address the issues affecting these different groups, from market access, regulation and player protection to lottery innovation, technology, operations and commercial growth.

By bringing these stakeholders into the same conversations, the Summit creates opportunities to compare different gaming models, explore shared challenges and build relationships across the wider industry.

Yes. SBC offers complimentary passes to eligible operators, affiliates and regulators at its events, subject to verification and approval by the SBC Relationships team.

Applicants will need to complete the relevant registration form and provide their professional details. Each application is manually reviewed to verify that the applicant genuinely represents an eligible organisation.

Further information about complimentary pass categories, eligibility criteria and application procedures for SBC Summit North America will be available when registration opens.

SBC Summit North America will offer different pass options designed around how attendees want to experience the event, whether their priority is exploring the exhibition, attending conferences, meeting potential partners or taking part in networking and social activities.

Depending on the pass selected, benefits may include access to the exhibition floor, conference sessions, educational activities, SBC Connect, official networking events and hospitality.

Certain premium experiences, including exclusive dinners, invitation-only gatherings and specialist educational sessions, may require additional registration, a separate ticket or an invitation.

A full breakdown of ticket categories, pricing and included benefits will be available on the Ticket Options page when registration opens.

SBC Summit North America will feature a dedicated Education & Learning programme, giving attendees opportunities to develop practical skills and explore specialised industry topics beyond the main conference sessions.

The programme will include expert-led learning experiences, workshops and focused discussions relevant to different areas of the gaming industry.

Access requirements may vary depending on the session. Some activities may be included with eligible event passes, while specialist forums, limited-capacity workshops and invitation-only gatherings may require separate registration or approval.

Further information about the SBC Leaders Regulatory Forum, including its participation criteria, and the wider Education & Learning programme will be published soon.

SBC Summit North America will feature a structured networking programme (show floor tours, speed networking sessions and so on) designed to help attendees connect with the people most relevant to their business objectives.

With 6,000+ professionals expected from across the US and Canada, the programme will offer different ways to meet people, from pre-arranged one-to-one meetings to group networking activities and more informal social experiences.

Registered attendees will be able to use SBC Connect, the official event app, to discover relevant contacts, reach out to potential partners and arrange meetings in advance, subject to their pass entitlements. SBC Connect will launch a month ahead of the event.

The full networking schedule, including participation details for specific activities, will be available closer to the event.

SBC Summit North America will feature official networking and social events, giving attendees opportunities to continue conversations beyond the conference and exhibition floor.

These experiences form an important part of the Summit, allowing industry professionals to connect in more relaxed settings while enjoying Toronto’s hospitality and entertainment scene.

Access to official parties may depend on your ticket category, and certain experiences may require a separate ticket or invitation.

Full details of the opening and closing parties, including venues, timings and access requirements, will be announced as part of the official networking programme.

SBC Summit North America will offer networking experiences beyond traditional meetings, including opportunities for smaller-group discussions and social activities.

VIP dinners and sports networking activities are designed to bring relevant industry professionals together in settings that encourage more personal conversations and relationship-building.

Places at these activities may be limited, with participation subject to eligibility, invitation, advance registration or specific ticket entitlements.

The full programme, including information about available activities and how to participate, will be announced closer to the Summit.

Attendees can collect their badges at the Metro Toronto Convention Centre during the following registration hours:

• Tuesday, 15 June: 12:00–17:00

• Wednesday, 16 June: 08:00–18:00

• Thursday, 17 June: 08:00–17:00

You can also collect your badge at the SBC Summit North America Opening Party on Tuesday, 15 June, from 19:00 to 00:00, while enjoying networking drinks in the heart of Toronto.

We recommend collecting your badge on Tuesday to avoid queues and make the most of your time at the Summit.

SBC Summit North America uses colour-coded attendee badges to help delegates identify different professional groups, making networking easier across the venue.

To help you quickly identify who’s who, badges are colour-coded as follows:

• Yellow – Operators

• Purple – Affiliates

• Blue – All other attendees, including suppliers, regulators, service providers and other industry stakeholders.

Attendees can also use SBC Connect to identify relevant contacts by company, role and industry sector.

We offer post-event access to recorded conference sessions for eligible ticket holders, allowing attendees to revisit discussions or catch up on sessions they couldn’t attend in person.

Details about on-demand content, eligible tickets and how to access recordings from SBC Summit North America 2027 will be shared ahead of the event.

The Metro Toronto Convention Centre is located in downtown Toronto, close to Union Station, making it easily accessible from both of the city’s main airports.

From Toronto Pearson International Airport (YYZ):

The UP Express train is one of the easiest ways to reach downtown Toronto. It connects Pearson Airport to Union Station in approximately 28 minutes, with regular departures throughout the day.

From Union Station, the Metro Toronto Convention Centre is a short walk away and can also be reached via the SkyWalk pedestrian connection.

Taxis and rideshare services are also available directly from the airport.

From Billy Bishop Toronto City Airport (YTZ):

Billy Bishop Airport is located close to downtown Toronto. Travellers can take the airport’s complimentary shuttle to the Union Station area, with a journey time of approximately 15 minutes depending on traffic.

From there, the Metro Toronto Convention Centre is within walking distance. Taxis and rideshare services are also available.

For directions, public transport connections and parking information, please visit the Metro Toronto Convention Centre website. 

International attendees are responsible for ensuring they have the correct travel documentation to enter Canada.

Depending on your nationality and travel circumstances, you may need a visitor visa or an Electronic Travel Authorization (eTA). US citizens are generally exempt from these requirements when travelling with the appropriate documentation.

We recommend checking the official Immigration, Refugees and Citizenship Canada (IRCC) website well in advance of your trip for the latest entry requirements and application procedures.

If you require an invitation letter to support your visa application, please contact [email protected] with your registration details and request.

Please note that an invitation letter does not guarantee visa approval. All entry decisions remain the responsibility of the Canadian immigration authorities.

Yes. SBC Summit North America is partnering with Connections Housing to offer attendees access to conveniently located hotels and preferential accommodation rates near the Metro Toronto Convention Centre.

Our official housing partner will help you find suitable accommodation, whether you’re travelling individually or with a larger team.

Hotel bookings are not yet open, but you can register your interest to be notified when reservations become available. We recommend signing up early to secure the best available rates and preferred hotel options.

GET NOTIFIED WHEN HOTEL BOOKINGS OPEN

Registration for SBC Summit North America 2027 will open soon through the official event website.

In the meantime, you can register your interest to receive updates about ticket availability, conference sessions, speakers, exhibitors and networking opportunities.

Once registration opens, you’ll be able to explore the available pass options and select the experience that best suits your objectives.

We want SBC Summit North America to be accessible and welcoming to all attendees.

If you have specific accessibility needs, require assistance during the event or would like to share dietary requirements, please contact the SBC Events team at [email protected] before your visit.

We recommend getting in touch as early as possible so the team can review your requirements and advise on available arrangements.

The Metro Toronto Convention Centre also provides accessible facilities and services. Further venue information is available on its official website.

Where can I find the attendance terms, Code of Conduct and Privacy Policy?

All attendees are required to comply with SBC’s event policies.

You can find the relevant documents here:

• Terms & Conditions: SBC Events Terms & Conditions

• Code of Conduct: SBC Events Code of Conduct

• Privacy Policy: SBC Events Privacy Policy

We recommend reviewing these documents before registering and attending.

Yes. SBC events are strictly for individuals aged 18 and over.

All attendees must hold a valid event registration or ticket and comply with the applicable event Terms & Conditions and Code of Conduct.

The organisers reserve the right to refuse or revoke access in accordance with these policies.

Smoking is not permitted inside the Metro Toronto Convention Centre, in accordance with applicable legislation and venue policies.

This restriction also applies to electronic cigarettes and vaping devices.

Attendees who wish to smoke or vape must use permitted outdoor areas and comply with local regulations.

Yes. If you lose an item during SBC Summit North America, please visit the event Help Desk for assistance.

Any lost property handed in during the event will be directed to the onsite team. You may also enquire at the Metro Toronto Convention Centre’s main reception desk.

For enquiries after the event, please contact [email protected]

Yes. If you’re unable to attend, you can request to transfer your ticket to a colleague at no additional cost.

All substitution requests must be submitted by email at least 24 hours before the event and include:

• Name, job title and contact email of the original registered delegate.

• Name, job title and contact email of the replacement delegate.

Please send substitution requests to [email protected].

All substitutions are subject to the applicable event Terms & Conditions and eligibility requirements. Badges cannot be transferred once collected.

Refunds and cancellations are subject to the SBC Events Terms & Conditions and the conditions associated with your ticket purchase.

For paid passes, a refund will be given for cancellations received any time up to 14 working days prior to the event (unless stated otherwise at the time of booking).

If you are no longer able to attend, please contact [email protected] as early as possible to discuss your options, including transferring your ticket to an eligible colleague.

We recommend reviewing the Terms & Conditions before completing your booking.

If SBC Summit North America cannot take place as scheduled, ticket holders will be informed of the available options in accordance with the event Terms & Conditions.

These may include transferring the value of a paid ticket to another SBC event or requesting a refund, where applicable.

The SBC Events team will communicate the relevant arrangements directly to affected ticket holders.