Conference
Overview
WELCOME TO THE NEXT CHAPTER

North American Gaming’s

Toughest Questions Answered

Which markets are worth the investment? Who wins when regulation changes the rules of competition? Are prediction markets a threat, an opportunity, or an entirely different game?

These aren’t questions the North American gaming industry can afford to get wrong.

At SBC Summit North America, 250 industry experts across 6 stages and 12 tracks confront the regulatory, commercial and strategic dilemmas facing the industry.

From market access and regulation in the US and Canada to technology and growth, the conference brings operators, regulators and government perspectives into the debate, connecting the industry’s biggest challenges to real business decisions.

THE BIG PICTURE

Conference Stages

Leaders

What will it take to lead the next era of gaming? Bringing together the executives shaping the industry, this stage tackles the big questions around leadership, market performance, emerging opportunities and long-term growth. Hear how North America’s leading voices are navigating disruption, adapting to change and making the strategic moves that will define what comes next.

Leaders

What will it take to lead the next era of gaming? Bringing together the executives shaping the industry, this stage tackles the big questions around leadership, market performance, emerging opportunities and long-term growth. Hear how North America’s leading voices are navigating disruption, adapting to change and making the strategic moves that will define what comes next.

Regulation in North America

Explore the markets, regulatory shifts and policy decisions reshaping gaming across North America. From Ontario, find out where new opportunities are emerging, what market access looks like and how operators can prepare for the next wave of expansion.

Regulation in North America

Explore the markets, regulatory shifts and policy decisions reshaping gaming across North America. From Ontario, find out where new opportunities are emerging, what market access looks like and how operators can prepare for the next wave of expansion.

Product Conference

In a market where competition is intensifying, what does it take to win and keep players? From sports betting and online casino to product innovation, marketing, customer experience and retention, this stage gets to the heart of what sets leading operators apart, as well as the strategies turning player engagement into lasting loyalty and long-term growth across North America.

Product Conference

In a market where competition is intensifying, what does it take to win and keep players? From sports betting and online casino to product innovation, marketing, customer experience and retention, this stage gets to the heart of what sets leading operators apart, as well as the strategies turning player engagement into lasting loyalty and long-term growth across North America.

Gaming Ecosystems

Discover the forces and opportunities shaping North America’s diverse gaming ecosystem. From Tribal and First Nations gaming to lotteries, land-based casinos and emerging formats, explore how different sectors are evolving, where new opportunities are emerging and how partnerships, innovation and changing player expectations are reshaping the industry.

Gaming Ecosystems

Discover the forces and opportunities shaping North America’s diverse gaming ecosystem. From Tribal and First Nations gaming to lotteries, land-based casinos and emerging formats, explore how different sectors are evolving, where new opportunities are emerging and how partnerships, innovation and changing player expectations are reshaping the industry.

Technology & Innovation

Technology is no longer just supporting the gaming experience. It’s shaping who leads the market. Explore the payment solutions, platforms and innovations giving operators a competitive edge, from seamless transactions and smarter operations to better player experiences. Discover the technologies driving performance today and the breakthroughs set to define what comes next.

Technology & Innovation

Technology is no longer just supporting the gaming experience. It’s shaping who leads the market. Explore the payment solutions, platforms and innovations giving operators a competitive edge, from seamless transactions and smarter operations to better player experiences. Discover the technologies driving performance today and the breakthroughs set to define what comes next.

Forums

Tackle the issues shaping two of gaming’s most closely watched areas. From player protection and responsible gaming to the rapid rise of prediction markets, the Breakout Stage explores emerging risks, regulatory uncertainty and new industry challenges, bringing critical conversations into focus and examining what they mean for businesses, players and the future of gaming.

Forums

Tackle the issues shaping two of gaming’s most closely watched areas. From player protection and responsible gaming to the rapid rise of prediction markets, the Breakout Stage explores emerging risks, regulatory uncertainty and new industry challenges, bringing critical conversations into focus and examining what they mean for businesses, players and the future of gaming.

FIND YOUR ANSWERS

Conference Tracks

Leadership & State of the Industry
Where does North American gaming go from here? Industry leaders examine the forces shaping the market, from shifting regulations and competitive pressures to investment, consolidation and changing player expectations. Gain a high-level view of the biggest challenges facing the industry and the strategic decisions that will define its next chapter.
Future of North American Gaming
From emerging business models to new technologies and shifting market dynamics, what will North American gaming look like in the years ahead? Hear from industry leaders on the opportunities, risks and disruptions shaping the future, and how businesses can stay ahead as the market continues to evolve.
Canada: Ontario, Alberta & What's Next
Canada’s gaming landscape continues to evolve, with Ontario’s established market and Alberta’s emerging opportunities drawing industry attention. Explore the latest developments in regulation, market access and competition, and what they mean for operators, suppliers and investors looking to build or expand their presence across Canada.
US States, Regulation & Market Access
The US gaming market remains a patchwork of state-level rules, opportunities and restrictions. Looking to explore the regulatory developments shaping expansion, the challenges of entering new jurisdictions and the factors influencing where operators and suppliers place their next bets? This track will give you a clearer view of the markets to watch and what it takes to compete in them.
Sports Betting & Online Casino
Competition for players is fierce, and standing out takes more than a strong product. Explore the forces shaping sports betting and online casino, from changing player expectations and competitive positioning to the commercial strategies helping operators capture market share and build lasting value.
Customer, Product, Marketing & Retention
Acquiring players is only the beginning. Discover how product innovation, smarter marketing and better customer experiences can turn acquisition into long-term loyalty. Dive into the strategies operators are using to improve engagement, strengthen retention and drive sustainable growth.
Tribal & First Nations Gaming
Tribal and First Nations gaming is a defining part of North America’s gaming industry. Explore the priorities, partnerships and developments shaping the sector, including the role of sovereignty, economic opportunity and evolving market dynamics in determining its future.
Lotteries & Land-Based Gaming
From established lottery to land-based operations, the wider ecosystem is changing. Explore how different sectors are adapting to new audiences, evolving expectations and commercial opportunities, as well as where collaboration and innovation could unlock the next phase of growth.
Cybersecurity Symposium, Presented by OLG
As gaming becomes more connected, the stakes for cybersecurity have never been higher. What threats are targeting the industry, and what are the vulnerabilities putting businesses at risk? From protecting critical systems to strengthening resilience, discover how operators can safeguard their businesses and prepare for what’s next.
Fintech & Compliance Forum
The right technology can be the difference between keeping pace and getting ahead. Explore the payment solutions, platforms and operational innovations helping gaming businesses remove friction, boost performance and deliver the experiences players expect. Discover where technology is creating a competitive edge today, and the opportunities operators can’t afford to ignore.
Player Protection Forum
Player protection is fundamental to the future of sustainable gaming. Explore how operators can respond to evolving risks, strengthen responsible gaming strategies and put player wellbeing at the heart of their businesses. With regulatory expectations rising, these sessions tackle the challenges, priorities and practical approaches shaping safer gaming environments.
Prediction Markets Forum
Prediction markets are raising new questions and opening up new possibilities for the gaming industry. Explore the regulatory uncertainty, emerging business models and competitive implications reshaping this fast-moving space. Discover where the biggest opportunities and challenges lie, and what operators and industry stakeholders need to understand as the market evolves.

Meet the right people, plan your time and navigate the event with ease

Available starting May, 17, 2027