Want to know what the show floor that brings the event to life can do for you? Whether you’re considering exhibiting or sponsoring, or you’re coming to browse products and tech, find a space for your next business meeting or meet people with the same questions, the show floor serves many goals at once.
6,000+
Attendees
2,500+
Operators
300+
Exhibitors & Sponsors
Your Exhibition Experience
A show floor focused on North America
A geographically focused marketplace that connects you with businesses operating in the US and Canada, so everyone you meet is a potential lead or partner. You don’t have to wonder if an exhibiting game provider serves the North American markets. They do.
A show floor focused on North America
A geographically focused marketplace that connects you with businesses operating in the US and Canada, so everyone you meet is a potential lead or partner. You don’t have to wonder if an exhibiting game provider serves the North American markets. They do.
The whole ecosystem
The entire ecosystem is represented. The whole point of the show floor is to connect people seeking each other’s help and looking for mutually beneficial partnerships, whether that’s an operator seeking a payment tool or an affiliate looking to meet someone from an operator they want to work with.
The whole ecosystem
The entire ecosystem is represented. The whole point of the show floor is to connect people seeking each other’s help and looking for mutually beneficial partnerships, whether that’s an operator seeking a payment tool or an affiliate looking to meet someone from an operator they want to work with.
Everyone in one place
The concept is straightforward. The floor isn’t split into zones or by product type: whether it’s sports betting, iGaming, affiliation or payments, everyone is in one place. Even if someone who wasn’t looking for your product stumbles across your booth next to the lead they want to pursue, it’s a visibility win!
Everyone in one place
The concept is straightforward. The floor isn’t split into zones or by product type: whether it’s sports betting, iGaming, affiliation or payments, everyone is in one place. Even if someone who wasn’t looking for your product stumbles across your booth next to the lead they want to pursue, it’s a visibility win!
Senior buyers with real budgets
SBC is known for attracting high-quality audiences: the whole ecosystem, and people in senior ranks who hold the power, the budget and ultimately the right decision. You don’t just get a good proportion of buyers and sellers. You get buyers with actual buying power.
Senior buyers with real budgets
SBC is known for attracting high-quality audiences: the whole ecosystem, and people in senior ranks who hold the power, the budget and ultimately the right decision. You don’t just get a good proportion of buyers and sellers. You get buyers with actual buying power.
Room to browse
The venue remains the Metro Toronto Convention Center, as for SBC Summit Canada, but the event space will be expanded to approximately 14,000 square meters as US and more international businesses join. You’ll have plenty of options to browse and a good representation of businesses active across the region.
Room to browse
The venue remains the Metro Toronto Convention Center, as for SBC Summit Canada, but the event space will be expanded to approximately 14,000 square meters as US and more international businesses join. You’ll have plenty of options to browse and a good representation of businesses active across the region.
Exhibition Features
Business lounges
The show floor has a variety of lounges for holding a meeting or stumbling upon people who might be after what you offer, from the Operator Platinum Lounge and the Gold Lounge to sponsor lounges like the Playtech Lounge. You won’t be short of options or running around in search of a space.
Business lounges
The show floor has a variety of lounges for holding a meeting or stumbling upon people who might be after what you offer, from the Operator Platinum Lounge and the Gold Lounge to sponsor lounges like the Playtech Lounge. You won’t be short of options or running around in search of a space.
Networking & connect areas
If your meetings are pre-booked, things become even more straightforward. Exhibitors hold their meetings at the booth, but if you’re attending and have booked meetings through SBC Connect, you can use the SBC Connect Lounge to hold all of them. And if you’re taking part in the Smart Connect program connecting buyers and sellers, the same goes for you. Very convenient.
Networking & connect areas
If your meetings are pre-booked, things become even more straightforward. Exhibitors hold their meetings at the booth, but if you’re attending and have booked meetings through SBC Connect, you can use the SBC Connect Lounge to hold all of them. And if you’re taking part in the Smart Connect program connecting buyers and sellers, the same goes for you. Very convenient.
Regulatory Gaming Lounge
Regulation, and everything that stems from it, is a big part of the conversation, whether it’s commercial discussions, player protection, advertising restrictions, taxation or channelization. And with rules that differ state by state and province by province, our goal is to bring you into direct contact with as many regulators as possible. This is where you can do that.
Regulatory Gaming Lounge
Regulation, and everything that stems from it, is a big part of the conversation, whether it’s commercial discussions, player protection, advertising restrictions, taxation or channelization. And with rules that differ state by state and province by province, our goal is to bring you into direct contact with as many regulators as possible. This is where you can do that.
Startup Hub
Much of what happens in North America has historically been defined by big brands, but it’s often startups that bring forward the idea that challenges how things work. The Startup Hub brings some of those businesses together in a dedicated area on the show floor, where we help them be seen and discovered. Check it out, whether you’re a startup or looking to meet one.
Startup Hub
Much of what happens in North America has historically been defined by big brands, but it’s often startups that bring forward the idea that challenges how things work. The Startup Hub brings some of those businesses together in a dedicated area on the show floor, where we help them be seen and discovered. Check it out, whether you’re a startup or looking to meet one.
Who can you connect with on the show floor?
The right people. Fresh perspectives. Opportunities worth your time. Here’s who you can meet in Toronto.
Operators
Meet the US and Canadian operators shaping the market, from established leaders to businesses preparing to enter new states or provinces. Benchmark against your peers, find out what they’re looking for and explore how to work together.
Operators
Meet the US and Canadian operators shaping the market, from established leaders to businesses preparing to enter new states or provinces. Benchmark against your peers, find out what they’re looking for and explore how to work together.
Regulators, Government & Policymakers
Meet the regulators, commissions and policymakers setting the rules across US states and Canadian provinces. Hear directly from the people behind the decisions, compare approaches across jurisdictions and see how policy plays out in practice.
Regulators, Government & Policymakers
Meet the regulators, commissions and policymakers setting the rules across US states and Canadian provinces. Hear directly from the people behind the decisions, compare approaches across jurisdictions and see how policy plays out in practice.
Tribal & First Nations Gaming
Meet leaders from Tribal and First Nations gaming on both sides of the border. Hear Indigenous gaming’s growth story first-hand and build partnerships across the wider industry.
Tribal & First Nations Gaming
Meet leaders from Tribal and First Nations gaming on both sides of the border. Hear Indigenous gaming’s growth story first-hand and build partnerships across the wider industry.
Lotteries
Meet leaders from provincial lotteries, Crown corporations and US state lotteries. Learn how they’re evolving, from digital to technology partnerships, and find out where you can work together.
Lotteries
Meet leaders from provincial lotteries, Crown corporations and US state lotteries. Learn how they’re evolving, from digital to technology partnerships, and find out where you can work together.
Suppliers & Technology
Meet the platform, payments, data, compliance and technology providers powering the North American market. Discover the tech and suppliers that can give your business an edge.
Suppliers & Technology
Meet the platform, payments, data, compliance and technology providers powering the North American market. Discover the tech and suppliers that can give your business an edge.
Affiliates, Media & Customer Acquisition
Meet the affiliates, media and marketing businesses driving customer acquisition, brand and growth. Find partners and understand how regulation is reshaping the way players are reached.
Affiliates, Media & Customer Acquisition
Meet the affiliates, media and marketing businesses driving customer acquisition, brand and growth. Find partners and understand how regulation is reshaping the way players are reached.
Investors, Finance & Professional Services
Meet the investors, advisors and legal and finance professionals backing and guiding the industry’s growth. Get a clear view of where opportunity and risk sit across a market in transition.
Investors, Finance & Professional Services
Meet the investors, advisors and legal and finance professionals backing and guiding the industry’s growth. Get a clear view of where opportunity and risk sit across a market in transition.
Industry Associations & Institutional Partners
Meet the associations and institutions that represent the industry across US states and Canadian provinces. Learn what matters to their members and where the industry’s direction is set.
Industry Associations & Institutional Partners
Meet the associations and institutions that represent the industry across US states and Canadian provinces. Learn what matters to their members and where the industry’s direction is set.
Step Inside the Commercial Engine of North American Gaming.
Meet the right people, plan your time and navigate the event with ease
Available starting May, 17, 2027