SBC Summit and the Affiliate Leaders Summit are returning to Lisbon this September, bringing with them one of the most extensive conference programmes in the industry.
With seven stages, 15 content tracks, more than 80 conference sessions, and over 600 speakers spread across the two events, there will be no shortage of opportunities to learn, discover new ideas, and hear from some of the brightest minds in gaming.
But with so much happening across three days, deciding where to spend your time can be a challenge.
- Which sessions should make it onto your agenda?
- Which conversations will have the biggest impact on your business?
- And what are the panels that industry insiders are most excited about?
To help answer those questions, we turned to the people who know the agenda better than anyone else: the SBC Summit Conference Team.
From AI and payments to regulation, affiliation, and industry leadership, each member of the team has picked THE ONE SESSION they’re most looking forward to and explained exactly why it’s worth attending.
Super CEO Panel: The Industry Speaks
Date: Tuesday, 29th September | Time: TBA | Stage: Super Stage (MEO Arena)
Favourite of: Aidan Brain (VP Conference Production)
What it’s about: The industry’s most influential CEOs debate the trends, challenges, and opportunities that will define gaming’s next chapter, from AI and innovation to regulation, prediction markets, and responsible growth.
Brain: “As every year, I’m beyond excited for our Super CEO panel on the Super Stage. It’s become an SBC Summit tradition to bring together some of the industry’s most influential leaders to set the tone for the year ahead.
This year, they’ll be discussing everything from AI to prediction markets and beyond, making it one of the most anticipated sessions of the event. Make sure to kick off the event with one of the most important panels across the week!”
Speakers:
- Jesper Svensson, CEO, Betsson
- Kresimir Spajic, CEO, Allwyn Digital
- Albert Simsensohn, CEO, Superbet
- Dieter John, Group CEO, FEG
- Dinos Stranomitis, CEO, Altenar
Keep an eye out for more names to be announced in the coming weeks!
AI Agents in Action: Autonomous Systems Transforming Modern Workflows
Date: Wednesday, 30th September 2026 | Time: 15:50-16:30 | Stage: Tech & Innovation
Favourite of: Sofia Pinto (Conference Producer)
What it’s about: Exploring how AI agents are moving beyond theory and into the workplace, transforming workflows, decision-making, and day-to-day operations.
Pinto: “This topic has already proven incredibly popular among our speakers, which says a lot about where the industry’s attention is heading.
We’re reaching a point where AI is moving beyond theory and becoming a practical tool within everyday workflows and processes. With so many companies exploring how AI fits into their operations, this session will provide valuable insight into what adoption looks like in real terms.”
Speakers:
- Fellipe Fraga, Chief Business Officer, EstrelaBet
- Adi Dagan, Senior Director of Partnerships, Optimove
- Dr Eyal Loz, CEO, RubyPlay
- Paul McNea, iGaming Sales Consultant, iGaming Performance Limited
Find out more about the panel here.
Solving Payments at Scale in Regulated Markets
Date: Tuesday, 29th September | Time: 13:40-14:20 | Stage: Payment Expert & Fintech
Favourite of: Shana Kaur (Senior Conference Producer)
What it’s about: A deep dive into how operators can deliver seamless, compliant payment experiences while scaling across multiple regulated markets.
Kaur: “This is a must-watch panel because payments sit at the heart of the player experience, yet remain one of the biggest operational challenges for operators.
As regulation tightens and expansion across European markets continues, understanding how to deliver seamless, compliant, and scalable payment journeys has never been more important.”
Speakers:
- Rudy Attieh, Director of Product, PGWay
- Mark Watts, Executive Director of iGaming, Aircash
- Olga Gunchenkova, Director of Payments, Flutter International
- David Heffron, Partner, Pinsent Masons
Find out more about the panel here.
Future Shock: The Predictions Affiliates Don’t Want to Hear
Date: Wednesday, 30th September 2026 | Time: 16:30-17:10 | Stage: Affiliate Leaders Summit
Favourite of: Sharif Farag (Conference Producer)
What it’s about: A candid look at the world of affiliation, examining which business models, traffic sources, and strategies are becoming increasingly outdated, and what affiliates need to do to remain competitive in the future.
Farag: “If there’s one session I’d clear my schedule for at the Affiliate Leaders Summit, it’s this one. Too many conference panels focus on celebrating last year’s wins, but that’s not always what’s most useful for affiliates.
This panel brings together experts willing to tackle the uncomfortable truths and ask the tougher questions about the future of iGaming affiliation. While it offers a reality check, it also provides practical insights that can help affiliates prepare for the next generation of the industry.”
Speakers:
- Stephen Clibbon, Head of Affiliates, VL Partners
- Pierre Cadena, COO, Catena Media
- Elena Granishevskaia, Head of Affiliate Marketing, M88 Mansion
- Yonit Shvinkelstain, Co – founder, Leverage
Find out more about the panel here.
The Ethical Tension in Gaming Advertisements
Date: Wednesday, 30th September 2026 | Time: 15:50-16:30 | Stage: Regulation & Compliance
Favourite of: Jack Howe (Conference Producer)
Panel Description: What it’s about: Examining the balance between effective marketing and responsible advertising, and how operators can promote products ethically while meeting commercial goals.
Howe: “This panel brings together a fantastic group of experts who will offer valuable perspectives on the future of gaming advertising and the ethical challenges facing the industry.
For anyone looking to understand how operators can navigate increasing scrutiny while supporting sustainable growth, this is a session not to be missed.”
Speakers:
- Jesper Kärrbrink, Group CEO, Immense Group
- Peter Marcus, CEO, Savvy Hill Marketing
- Rian Overy, Responsible Gaming Officer, Allwyn
- Nicolas Fleiderman, General Manager, Holland Casino Online
- Floris Assies, Founder, Better World Casino
Find out more about the panel here.
The Impact of Tech on Operator Revenues and Player Retention in Europe
Date: Wednesday, 30th September 2026 | Time: 11:00-11:40 | Stage: Global & Emerging Markets
Favourite of: Natalie Lees (Senior Conference Producer)
What it’s about: Leading operators share how technology is helping them drive growth, improve player engagement, and strengthen retention in increasingly competitive European markets.
Lees: “Technology has become one of the biggest drivers of change across the industry, influencing everything from personalisation and customer experience to retention and revenue growth.
Bringing together some of Europe’s leading operators to discuss how they’re using innovation to engage players, improve performance, and stay ahead of the competition makes this one of the most relevant and exciting conversations on the agenda.”
Find out more about the panel here.
See These Sessions and More at SBC Summit
The panels featured above represent just a small sample of what attendees can expect at SBC Summit and the Affiliate Leaders Summit this September.
Bringing together 40,000 industry professionals, 800+ exhibitors and sponsors, more than 600 expert speakers and a vast line-up of daytime and evening networking, SBC Summit and the Affiliate Leaders Summit is where the global gaming industry comes together to learn, network, and do business.
Access to the SBC Summit conference, not including the Affiliate Leaders Summit stage, is available with a Conference, Business or VIP pass.
The purchase of an Affiliate Leaders Summit VIP Pass will grant access to both the Affiliate Leaders Summit and the SBC Summit conference programme.
