This September, SBC Summit 2026 and the co-located Affiliate Leaders Summit will bring the global gaming industry together in Lisbon for what promises to be one of the biggest weeks in the industry calendar.

But here’s the thing: not every attendee comes to Lisbon with the same goal.

Some are focused on learning from industry leaders. Others are looking to maximise networking opportunities across the show floor, lounges, and evening events. And many will no doubt want the full experience.

That’s why, for 2026, we have introduced several distinct ticket types, each designed around different event experiences and priorities.

In this guide, we break down every SBC Summit and Affiliate Leaders Summit ticket option, exploring what’s included, what’s not, and who each pass is best suited for, so you can get the maximum value during your time at the event.

Operators, Affiliates & Regulators: Understanding Your Complimentary Passes

Before exploring the paid ticket options, it’s worth checking whether you already qualify for complimentary access to SBC Summit and/or the Affiliate Leaders Summit.

While SBC Summit and the Affiliate Leaders Summit run alongside each other during the same week in Lisbon, complimentary access eligibility differs depending on your industry role and the specific event you want to attend.

Affiliates

Affiliates are eligible for a complimentary VIP Pass to the Affiliate Leaders Summit, which will also give access to SBC Summit.

Simply complete a short application form, and a member of our relationship team will review and verify your status. Once approved, your ticket will be issued within 3-5 working days.

Apply for your free pass here.

Regulators

Regulators are also eligible for a complimentary VIP Pass to both SBC Summit and the Affiliate Leaders Summit.

Simply complete a short application form, and a member of our relationship team will review and verify your status. Once approved, your ticket will be issued within 3-5 working days.

Apply for your SBC Summit pass here | Apply for your Affiliate Leaders Summit pass here

Operators

Operators also qualify for complimentary access to SBC Summit, depending on their role within the business.

To apply, simply complete the form here, and a member of our relationship team will verify your details before issuing your ticket within three to five working days.

Separately, operators exhibiting specifically at the Affiliate Leaders Summit will receive a complimentary VIP Pass to the event.

Non-exhibiting operators who wish to attend can purchase an Early Bird Affiliate Leaders Summit VIP Pass for €559, increasing to €799 after 5 June.

SBC Summit Ticket Options

The Expo Only Pass – For the Explorer

Price: €0

Whether you’re new to the industry or simply curious to experience the ‘Greatest Show in Gaming’, the Expo Only Pass is the perfect starting point.

This ticket is centered around the event’s show floor, providing you access to:

40,000 industry stakeholders from more than 150 countries
800 exhibitors and sponsors showcasing the latest technology, products, and solutions
One of the largest gathering points in global gaming, without spending a penny on a ticket.

Additionally, you’ll get basic access to our event app, SBC Connect, allowing you to view the agenda, browse attendee and exhibitor lists, view the floor plan, and manage any meeting requests that come your way.

But here’s the thing. Expo Only means expo only. So, if networking opportunities or educational content are high on your priority list, keep reading to explore the other ticket options available.

Upgrade options for evening networking parties, workshops, and tech academies are available by contacting [email protected].Simply mention your current ticket type and the upgrade you’d like to add.

Find out more and secure your Expo Pass here.

The Conference Pass – For the Industry Thinker

Price: €419 Early Bird | €599 Standard

If your priority is expanding your understanding of the global betting and iGaming industry, the Conference Pass is built for you.

This ticket unlocks access to the event’s six-stage conference programme, where more than 600 experts unpack the trends, challenges, and opportunities shaping global gaming. Tracks will span everything from emerging markets and regulation to payments, technology, affiliation, and leadership, ensuring a complete picture of where the industry is heading.

One of those six stages is the Super Stage, located inside the iconic MEO Arena. Having previously welcomed world-renowned names such as Tony Hawk, Gary Vaynerchuk, and Oleksandr Usyk, alongside some of the industry’s most influential CEOs and decision-makers, it’s the stage reserved for the industry’s biggest conversations and headline moments.

Key features of the Conference Pass:

Access to a six-stage conference programme (including the MEO Arena Super Stage)
Post-event content access, allowing you to rewatch your favourite sessions after the event
Exhibition floor access
Basic access to SBC Connect

Please note that the Conference Pass does not include access to the show floor curated networking programme, evening networking parties, or our more hands-on educational offerings, such as workshops and Tech Academies. These can, however, be purchased separately should you wish to upgrade.

Upgrade options for evening networking parties, workshops, and Tech Academies are available by contacting [email protected]. Simply mention your current ticket type and the upgrade you’d like to add.

Find out more and secure your Conference Pass here.

Networking Pass: For the Connector

Price: €599

With 40,000 attendees expected in Lisbon, SBC Summit continues to stand out as one of the gaming industry’s most powerful networking environments.

But successful networking isn’t simply down to who you meet. Sometimes, the best connections are spawned from how you meet.

That’s why SBC Summit 2026 has introduced a completely reimagined daytime networking programme designed to suit every networking style.

Included within your Networking Pass:

Speed Networking: 40-minute sessions built around industry topics
Regulatory Meet-Ups: Dedicated networking spaces connecting stakeholders focused on specific markets and regulatory jurisdictions.
Show Floor Tours: Guided themed tours helping attendees discover the exhibitors and suppliers most relevant to their business needs.
SBC Connect Meets: Pre-scheduled 1-to-1 meetings arranged through the SBC Connect event app, helping attendees network with the right people and arrive with conversations already in motion.

Then there are the evening parties! With the networking pass, you’ll also gain access to the SBCSummit Opening Party on Tuesday, 29 September, and the INFINITY Lisbon Closing Party on Thursday, 1 October, which are exclusive to Networking and VIP pass holders.

You’ll also get advanced access to SBC Connect, giving you the ability to initiate meeting requests and send messages, not just receive them, and schedule meetings at the SBC Connect Lounge. When you’re trying to get in front of the right people, that’s a meaningful difference.

Key features of the Networking Pass:

Access to the curated daytime networking programme
Access to evening networking parties
Access to the SBC Connect Lounge
Advanced access to SBC Connect
Access to the SBC Connect Scanner for seamless badge scanning, lead capture, and post-event follow-ups
Access to the Gold Lounge, a premium, airport-style lounge for meetings, food, drinks, and outdoor shisha
Exhibition floor access

Please note that the Networking Pass does not include conference access.

Upgrade options for our workshops and Tech Academies are available by contacting [email protected]. Simply mention your current ticket type and the upgrade you’d like to add.

Find out more and secure your Networking Pass here.

Business Pass: For the Strategist

Price: €559 Early Bird | €799 standard

Some attendees are focused on education. Others come for networking.

But often, the best results happen when those two experiences come together.

That’s exactly what the Business Pass is designed for.

With this pass, you’ll get access to the core SBC Summit conference programme and our curated daytime networking programme (speed networking, regulatory meet-ups, show floor tours, and SBC Connect Meets).

It’s the most complete daytime experience SBC Summit has to offer. If you want to walk away with both new insight and new relationships, this is your pass.

Included with your Business Pass:

Exhibition floor access
Access to a six-stage conference programme (including the MEO Arena Super Stage)
Advanced access to SBC Connect
Access to the curated daytime networking programme
Access to the INFINITY Lisbon Closing Party (Thursday 1st October)
Access to the SBC Connect Lounge
Access to the SBC Connect Scanner: seamless badge scanning, lead capture, and post-event follow-ups
Access to the Gold Lounge: a premium, airport-style lounge for meetings, food, drinks, and outdoor shisha

Please note that the Business Pass does not include access to evening networking events.

Find out more and secure your Business Pass here.

VIP Pass: For the All-Rounder

Price: €699 Early Bird | €999 Standard

The VIP Pass is designed to deliver the complete SBC Summit experience, giving you access to virtually everything the event has to offer.

Every conference session. Every networking opportunity, daytime and evening. Full exhibition floor access. Complete access to SBC Connect.

But it also comes with exclusive additions that no other pass includes.

Access to the Operator Platinum Lounge: a private, premium meeting space away from the show floor.
Complimentary access to the Food Festival, where dozens of food and drink vendors are yours to explore throughout the week, free of charge.

The VIP Pass is about premium hospitality from start to finish. Once you’re through the doors, everything is taken care of.

Upgrade options for workshops and Tech Academies are available by contacting [email protected]. Simply mention your current ticket type and the upgrade you’d like to add.

Find out more and secure your VIP Pass here.

The Affiliate Leaders Summit: A Stand-alone Event for Global Marketing Professionals

Price: €419 Early Bird | €599 Standard

One of the biggest evolutions at SBC Summit 2026 is the expansion of the Affiliate Leaders Summit into a fully standalone event dedicated entirely to the world of affiliation, marketing, and player acquisition.

Why? Because the sector is evolving at a rapid rate. Performance marketing is no longer a side conversation. It’s a core driver of growth, and deserves its own platform.

This means attendees now have the option to choose the event experience that best suits their goals.

Want to attend SBC Summit? Purchase an SBC Summit ticket.
Focused on the world of Affiliation? Choose an Affiliate Leaders Summit ticket.
Want to experience both events? Purchase both!

And for affiliates themselves, access is completely free. Not just SBC Summit, but for the Affiliate Leaders Summit too! Meaning you can attend two premium events at no cost.

Affiliate Leaders Summit VIP Pass

Unlike SBC Summit, the Affiliate Leaders Summit simply offers a VIP Pass, giving you access to everything the event has to offer. Non-affiliate attendees, including operators and suppliers, wishing to attend the Affiliate Leaders Summit, will need to purchase this pass.

Included in your Affiliate Leaders Summit VIP Pass

Access to both the Affiliate Leaders Summit and the SBC Summit exhibition floor
Access to the Affiliate Leaders Summit SBC Connect Lounge
Access to the Affiliate Leaders Summit and the SBC Summit conference
Access to the Affiliate Leaders Academy
Access to both the Affiliate Leaders Summit and the SBC Summit conference programme, including the Super Stage
Access to SBC Summit evening networking parties
Advanced access to The Affiliate Leaders Summit SBC Connect
Post-event content access
Access to the SBC Connect Scanner: seamless badge scanning, lead capture, and post-event follow-ups
Complimentary access to the Food Festival

Upgrade options for our SBC Summit workshops and Tech Academies are available by contacting [email protected]. Simply mention your current ticket type and the upgrade you’d like to add.