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You may have recently heard that SBC Summit is introducing a new programme of structured daytime networking.
Across the week, anyone with a VIP, Networking or Business pass will be able to take part in networking experiences ranging from Regulatory Gaming meet-ups to speed networking sessions and hosted buyer meetings.
One of the standout networking opportunities included across the week is the Show Floor Tours, SBC-led walks of the show floor connecting buyers to sellers and service providers around specific industry verticals.
For operators, this means access to dozens of suppliers all specifically tailored to their needs.
For suppliers, the value is just as significant, and that is exactly what we will break down in this blog.
What is a Show Floor Tour?
The Show Floor Tours are curated walk-arounds that put operators directly in front of the suppliers most relevant to them, organised around specific industry verticals, so every conversation on the tour is one worth having.
Themed tours across the week include:
- AI in gaming (Sponsored by BetConstruct)
- Platform & Aggregators (Sponsored by Alea)
- Fintech
- Marketing Tech & CRM
- Casino Games Innovation
- Compliance
- Crash Games
- Sportsbooks
Click here to view the full schedule.
Why this is a not-to-be-missed opportunity for suppliers
Getting the right operators to your stand is one of the biggest challenges of any major exhibition. The Show Floor Tours are built to solve exactly that, creating a direct route to your stand for participating suppliers.
Hot operator leads, delivered straight to you
Each SBC Summit Show Floor Tour brings a curated group of operator representatives, a genuine win for suppliers taking part. Normally, generating footfall means branding, outreach, meetings, giveaways, sales teams, and a fair amount of luck.
We’d still recommend doing all of that. But the Show Floor Tours add something none of it can guarantee: a group of relevant operators, brought directly to your stand as part of their journey across the show floor. No chasing or hoping they find you.
Meet operators actively invested in your product
The themed nature of the tours means suppliers are not pitching aimlessly to whoever happens to walk past.
The people joining an AI tour have actively chosen AI. The people joining the Crash Games tour are actively interested in crash games.
For suppliers, this means you are talking to operator representatives already interested in your products and services.
You’re not starting from zero. The interest is already there.
This means less time establishing whether there is a potential fit and more time demonstrating exactly what your product can offer.
Five-minute pitch: Your stand. Your story.
Each stop on the Show Floor Tours is five minutes long. While at first this may seem like a short time, this is actually a massive advantage for suppliers.
Five minutes forces you to focus on what matters.
What problem do you solve? What makes your product different? What can you demonstrate? And, most importantly, why should an operator continue the conversation afterwards?
Whether you use the time for a product demo, elevator pitch or introduction to your latest innovation, the floor is yours.
Skip the fluff. Get straight to what matters.
Massive follow-up potential with SBC Connect
Success on the Show Floor Tour doesn’t mean signing contracts at the booth, although there is always the possibility.
The biggest value for suppliers is lead generation.
Five minutes might not be enough to discuss every integration, feature or commercial opportunity. It doesn’t need to be. The goal is to make an impression and give interested operators a reason to continue the conversation.
That’s where SBC Connect comes in.
We strongly recommend having your SBC Connect app QR code on display. This will allow interested operators to simply scan your QR code, giving you contacts ready to follow up with after the event.
Even better, ensure one of your team is ready with their SBC Connect app as the tour stop ends. You can then scan the operator’s SBC Connect app QR code, allowing you to follow up directly yourself.
The tour might last five minutes, but the conversations it creates can continue long after.
Generate buzz across the wider Summit
Nothing draws attention on a busy exhibition floor quite like a crowd.
When a sizeable group of operator representatives arrives at your stand, other delegates are naturally going to notice.
Who are they looking at? What’s being demonstrated? Why has everyone stopped there?
That curiosity can create a ripple effect beyond the tour itself, drawing passing delegates towards your stand and giving your team another opportunity to start conversations.
How to make your five minutes count
With five minutes to make an impression, preparation is key.
Keep your message clear. Rather than trying to explain everything your company does, focus on the product, feature or message you most want operators to remember.
Make it visual. If you are showcasing a product, have your demo ready to go so you can spend your five minutes showing operators what makes it special.
Finally, be ready for what comes next. Have your SBC Connect QR code visible and ensure your team is ready to connect with interested operators as the tour moves on.
Five minutes can go quickly, so make every second count.
How to get involved
Being featured on an SBC Summit Show Floor Tour is extremely simple.
Simply contact our sales team at [email protected] and state the tour you wish to be featured on. A member of our team will then be able to discuss times and pricing with you.
It’s that simple.
Final Thoughts
With hundreds of suppliers competing for attention across the SBC Summit show floor, getting the right people to your stand is only half the challenge. The other half is making that opportunity count.
Show Floor Tours help with both.
They bring interested operator representatives directly to your stand, give you dedicated time to tell your story and provide a natural starting point for conversations that can continue throughout the event and beyond.
If you’re exhibiting at SBC Summit, it’s one of the simplest ways to make sure the right people actually find you.
