Martin Lycka to Welcome Former Liverpool and Leeds Star to Safe Bet Show at SBC Summit 2025 Safer gambling expert Martin Lycka will welcome former Liverpool and Leeds defender Dominic Matteo to SBC Summit 2025 for a live edition of The Safe Bet Show in collaboration with EPIC Global Solutions. Matteo made 155 appearances for Liverpool between 1992 and 2000 before moving to Leeds United. During his time at the club, he played a key role in their run to the Champions League semi-finals and later went on to captain the side. He also enjoyed spells at Sunderland, Stoke City, and Blackburn Rovers, and represented Scotland at international level. Since retiring at the end of the 2008/09 season, Matteo has become a leading voice in the safer gambling space, drawing on his own experience of struggling with gambling addiction. He now works with EPIC alongside his wife, Jess Matteo, where they serve as Lived Experience Facilitators to help raise awareness of gambling-related harm among professional athletes. Matteo’s gambling addiction began towards the end of his career while playing for Blackburn. At its worst, he placed a £500,000 bet on a single horse race and accumulated debts of more than £1 million. His recovery began with the unwavering support of his wife Jess, whose role he describes as instrumental in helping him rebuild his life. That support proved vital once again in 2019, when Matteo was diagnosed with a brain tumour that required life-saving surgery and radiotherapy. Remarkably, the tumour had been dormant since childhood — leading Matteo to reflect that he had unknowingly played his entire professional career with it. The couple have since dedicated themselves to educating players across the EFL, Scottish Premiership and PREM Rugby on safer gambling measures. Their work focuses on building awareness, helping players spot early signs of harm, and connecting them to the right support. Matteo’s story brings a powerful perspective to SBC Summit’s Player Protection Stage, where he and his wife Jess will join Lycka for a live conversation on Tuesday, 16 September, from 16:30 to 17:00. Jess will share her insights on what it means to support a loved one through gambling addiction, including how families can find the right advice and access meaningful support. Their session comes as SBC Summit 2025 prepares to host its first-ever Legends Charity Game, featuring football icons such as Kaka, Luís Figo, Cafu, Alessandro Del Piero, Patrice Evra, and more. Against that backdrop, Matteo’s appearance offers a timely reminder of the need to educate both current and former players on the risks of gambling harm. Ahead of the live show, Lycka said: “Dominic’s journey is one of incredible resilience. His willingness to speak openly about his struggles and his fantastic educational work with athletes is deeply impactful. “Having him and Jess join me for this live edition of The Safe Bet Show brings an essential human perspective to the wider conversation on player protection. I’m honoured that I’ll be able to share the stage with them both in Lisbon.” The Player Protection Stage will run across all three days of SBC Summit, from 16 to 18 September. Day one will focus on regulation, day two will explore the role of technology in player protection, and day three will be dedicated to research. Secure your pass for SBC Summit 2025 today and join over 30,000 attendees! Get your tickets below: VIP Event Pass - Access to the show floor, all networking areas and conference sessions, complimentary food and drink from the summit’s food festival and access to exclusive evening networking sessions and parties. Group VIP Event Pass - Get your passes for just €400 each when you purchase for three or more people (a saving of €200 per ticket!) - perfect for bringing your team along. Expo+ Pass - Access to the show floor, conference sessions and daytime networking only. Expo Only Pass - Our free option, which gives you access to the show floor only. This is perfect for individuals from outside the gaming industry that want to explore potential partnerships. Please note, this will not grant you access to our academies. Operator and Affiliate Passes - Operators and affiliates are eligible for a free VIP event pass. Simply apply.

Martin Lycka to Welcome Former Liverpool and Leeds Star to Safe Bet Show at SBC Summit 2025

Safer gambling expert Martin Lycka will welcome former Liverpool and Leeds defender Dominic Matteo to SBC Summit 2025 for a live edition of The Safe Bet Show in collaboration with EPIC Global Solutions.

Matteo made 155 appearances for Liverpool between 1992 and 2000 before moving to Leeds United. During his time at the club, he played a key role in their run to the Champions League semi-finals and later went on to captain the side. He also enjoyed spells at Sunderland, Stoke City, and Blackburn Rovers, and represented Scotland at international level.

Since retiring at the end of the 2008/09 season, Matteo has become a leading voice in the safer gambling space, drawing on his own experience of struggling with gambling addiction. He now works with EPIC alongside his wife, Jess Matteo, where they serve as Lived Experience Facilitators to help raise awareness of gambling-related harm among professional athletes.

Matteo’s gambling addiction began towards the end of his career while playing for Blackburn. At its worst, he placed a £500,000 bet on a single horse race and accumulated debts of more than £1 million. His recovery began with the unwavering support of his wife Jess, whose role he describes as instrumental in helping him rebuild his life.

That support proved vital once again in 2019, when Matteo was diagnosed with a brain tumour that required life-saving surgery and radiotherapy. Remarkably, the tumour had been dormant since childhood — leading Matteo to reflect that he had unknowingly played his entire professional career with it.

The couple have since dedicated themselves to educating players across the EFL, Scottish Premiership and PREM Rugby on safer gambling measures. Their work focuses on building awareness, helping players spot early signs of harm, and connecting them to the right support.

Matteo’s story brings a powerful perspective to SBC Summit’s Player Protection Stage, where he and his wife Jess will join Lycka for a live conversation on Tuesday, 16 September, from 16:30 to 17:00. Jess will share her insights on what it means to support a loved one through gambling addiction, including how families can find the right advice and access meaningful support.

Their session comes as SBC Summit 2025 prepares to host its first-ever Legends Charity Game, featuring football icons such as Kaka, Luís Figo, Cafu, Alessandro Del Piero, Patrice Evra, and more. Against that backdrop, Matteo’s appearance offers a timely reminder of the need to educate both current and former players on the risks of gambling harm.

Ahead of the live show, Lycka said: “Dominic’s journey is one of incredible resilience. His willingness to speak openly about his struggles and his fantastic educational work with athletes is deeply impactful.

“Having him and Jess join me for this live edition of The Safe Bet Show brings an essential human perspective to the wider conversation on player protection. I’m honoured that I’ll be able to share the stage with them both in Lisbon.”

The Player Protection Stage will run across all three days of SBC Summit, from 16 to 18 September. Day one will focus on regulation, day two will explore the role of technology in player protection, and day three will be dedicated to research.


Secure your pass for SBC Summit 2025 today and join over 30,000 attendees!

Get your tickets below:

VIP Event Pass – Access to the show floor, all networking areas and conference sessions, complimentary food and drink from the summit’s food festival and access to exclusive evening networking sessions and parties.

Group VIP Event Pass – Get your passes for just €400 each when you purchase for three or more people (a saving of €200 per ticket!) – perfect for bringing your team along.

Expo+ Pass – Access to the show floor, conference sessions and daytime networking only.

Expo Only Pass – Our free option, which gives you access to the show floor only. This is perfect for individuals from outside the gaming industry that want to explore potential partnerships. Please note, this will not grant you access to our academies.

Operator and Affiliate Passes – Operators and affiliates are eligible for a free VIP event pass. Simply apply.

Source: https://sbcnoticias.com/lycka-matteo-dominic-juego-responsable-sbc/

James Myles explores whether there is too much data available to gaming...
21 Jul | Events | Ellis Davis
'Data is exploding in usage and availability in new ways unforeseen due to the developments of...
Read more
SBC Summit's AI Academy to Cover AI Agents, Deepfake Threats and Human-AI...
21 Jul | Affiliate Leaders Summit | Ellis Davis
'From spotting deepfake fraud to building your own AI assistant, SBC Summit's new AI Academy will...
Read more
Bill Pascrell III: What does the future of US betting integrity actually...
21 Jul | Events | Ellis Davis
'In the wake of recent high-profile scandals, the U.S. sports betting industry faces an unprecedented integrity crisis.  From...
Read more
SBC Summit Spotlight: Savvas Iliopoulos, Allwyn Hellas
20 Jul | Events | Cosmo Teare
'Anticipándose a la participación de Allwyn Hellas como una de las empresas protagonistas de SBC Summit 2026, SBC Noticias conversó con Savvas Iliopoulos,...
Read more
Gamstop’s Katie Reynolds-Jones: The only way we can stop non-Gamstop casino ads...
20 Jul | Events | Cosmo Teare
'Ahead of her appearance at the SBC Summit in Lisbon, where she will be speaking on the...
Read more
Kresimir Spajic: Allwyn’s all-in on digital
20 Jul | Events | Ellis Davis
'Digital has become a core vertical for modern gambling companies when chasing a successful business strategy....
Read more
CEO insight: Running century-old Loteria Română as a generational mission
20 Jul | Events | Ellis Davis
'The role of leading a national lottery is, as it turns out, not just about pushing...
Read more
Affiliates need to become ‘consumer brands and platforms’
17 Jul | Affiliate Leaders Summit | Cosmo Teare
'Pierre Cadena from Catena Media discusses the evolving affiliate marketing landscape and what it means going...
Read more