Don’t miss Michael Jordan, Carsten Koerl and Jason Robins opening SBC Summit with an exclusive Leadership in Sports Business Keynote.
As event organisers, we promise our attendees a lot.
We promise a smooth experience. We promise they’ll make useful business connections. We promise they’ll find the products, technology and solutions they need in one place. We promise they’ll learn a lot, and that they’ll be able to do it in the way that works best for them. We promise the entire industry will be there.
We promise an experience defined by hospitality. Not the kind that’s written on a website or printed in a brochure, but the kind you genuinely feel. Something with soul. Something shaped by the love we have for what we do, every step of the way.
And we promise to deliver on each and every front.
Every pillar imaginable.
But one thing we also always promise is to keep raising the bar.
To deliver moments our attendees will be buzzing to talk about when they return home. Moments they’ll mention to their colleagues, their friends, maybe even their family, whether their family fully understands what a sports betting and gaming summit is or not.
To deliver the kind of feeling that makes you say:
“I am absolutely knackered, but that was beyond what I ever expected.”
Because we do not want people to leave only productive. We want them to leave: HAPPY. INSPIRED. FUELED.
And this is exactly the kind of experience we’re talking about here.
One that transcends learning, product discovery and hospitality. One that checks all the boxes.
One that is HISTORY IN THE MAKING.
Basketball icon, investor, and philanthropist Michael Jordan, Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder and CEO Jason Robins will take to the SBC Summit Super Stage on Tuesday, 29 September to open the event with a candid conversation between three leaders who have transformed how billions of people engage with sport.
And if you’re coming to Lisbon, you get the opportunity to witness it firsthand and be in the room when these three leaders come together.
To hear their unfiltered learnings, perspectives and stories in what will be one of the most exclusive and high-profile keynotes Europe has ever seen.
Moments like this do not come around often.
And when they do, they happen only with SBC.
Michael Jordan, Carsten Koerl and Jason Robins: What Can You Expect to Learn?
Of course, the opportunity to see Michael Jordan, Carsten Koerl and Jason Robins share a stage is reason enough to be in the room.
Three different worlds coming together for a keynote that promises to blow your mind.
This conversation is about learning from people who have navigated uncertainty, embraced change and made decisions that have shaped industries.
Expect:
- insights into leadership from individuals who have spent decades operating under pressure, whether that’s competing for championships, building global technology companies or pioneering entirely new categories of sports entertainment.
- an honest discussion about innovation and the role technology, data and digital transformation continue to play in reshaping sport, media, betting and fan engagement.
- to hear how the worlds of sports betting, iGaming and entertainment are becoming increasingly connected, and what that means for businesses looking to stay ahead of the curve.
While many sessions claim to be unmissable, this one genuinely is. One of the most anticipated conversations ever hosted by the sports betting and gaming industry.
There are conference sessions.
There are keynote speeches.
And then there are MOMENTS.
The kind of moments people reference years later. The kind of moments that become part of an event’s story.
We genuinely believe this will be one of them.
So if you’re joining us in Lisbon this September, make sure you’re in the room.
Because history isn’t something you usually get to witness firsthand.
This time, you do.
Only with SBC.
