If you’ve been seeing some buzz online about the upcoming edition of SBC Summit Americas and are in the process of deciding whether it’s the business trip you need to add to your schedule, you might be struggling to make a decision—after all, it’s only the first edition.
Granted, if I were being shallow, I’d just ask to go because it’s in Fort Lauderdale. Don’t judge. It also happens to be close to my birthday, so really, REALLY perfect.
However, we realize that for you and other more serious people out there, that might not be convincing enough. So, we’re bringing the RECEIPTS!
As some of you know, this event is the reimagined and combined version of SBC Summit North America and SBC Summit Latinoamérica—which, in very simple terms, means it’s an event that brings those regions together under one roof. We recently wrote a blog post explaining why we thought it was a great option and what those regions can learn from each other.
Now, nothing speaks louder than numbers and previous attendee feedback when it comes to these things, so let’s do exactly that—talk numbers and attendee feedback.
NPS scores and thoughts from previous attendees
First, a little bit of context:
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on how likely customers are to recommend a company, product, or service to others. It is calculated by asking respondents a single question:
“On a scale of 0 to 10, how likely are you to recommend our company/product/service to a friend or colleague?”
After each event, we send out an anonymous email survey to everyone who attended. We make sure to segment the survey, so we get a clear picture of how different groups—exhibitors, sponsors, attendees, operators, affiliates, and so on—experienced the event. That way, the feedback is more accurate and actually useful.
For instance, at SBC Summit North America, the Net Promoter Score (NPS) for operators and affiliates hit an impressive 60—an NPS above 50 is considered excellent, so you know we’re doing something right!
Even better, 91.3% of respondents said they’re already planning to come back for 2025.
For the rest of the attendees, even though the NPS score was a bit lower at 52, an impressive 96.10% said they’d be returning.
These numbers show that attendees found real value and like they NEEDED to return next year. And that indeed seemed to be the case when we spoke to some attendees at the event:
“Being here and having the opportunity to listen to panellists and learn how they’ve addressed specific issues and pain points, it’s been really helpful,” said Stephanie Maxwell, Deputy Director and General Counsel of the Tennessee Sports Wagering Council.
Kenneth Fuchs, COO, of Caesars Digital, added: “Everybody that I generally want to catch up with is here, whether it’s across payments, data, innovation, or other operator peers, or people I know from the media, so it’s a nice mix of the industry.”
Sarah Brennan, Senior Director of Compliance at BetMGM said: “There’s a big focus on inviting different groups; I saw a lot of vendors this year that hadn’t been at SBC previously, and many regulators are here. SBC does a great job of being very inclusive about who is represented, both from the US and across the globe.”
“The event has definitely evolved. There are way more people here. A lot more people, new entries, and new faces, and it’s exciting to see that every year honestly,” said Brett Hoffman, Founder of Gator Wagers.
Now, let’s talk about SBC Summit Latinoamérica. If you thought North America’s numbers were strong, get ready for this: operators at the LatAm edition gave it an even higher NPS score of 68. That’s an amazing level of satisfaction and trust in the event. And it does get better—affiliates gave the event an outstanding NPS score of 79. Yep, 79! That’s not just “good”—that’s next-level.
Those aren’t just vanity metrics. An event with a high NPS means people aren’t just showing up; they’re engaged, they’re networking, and they’re leaving with real business opportunities. As raised by the event attendees:
Andrea Rossi, Commercial Director for LATAM at Betsson called SBC Summit Latinoamérica a “mandatory” event for those seeking to stay informed on the latest trends and regional developments.
Fernando Garita, CEO of Betsul, echoed the sentiment, referring to the summit as “the most important event for Latin America,” highlighting it as the prime opportunity to connect with key players, tackle industry challenges, and shape the future of the market.
Iliana Pineda, Chief Legal & Compliance Officer from Wplay.co also praised the event for its effective networking atmosphere, noting that “SBC events create environments where networking is both fun and highly productive.”
Cecilia Valdés, Executive President of the Asociación Chilena de Casinos de Juego, called the event “a crucial meeting point for the Latin American industry, for both land-based and online casinos.”
So if your goal is to connect with operators and affiliates who are genuinely invested in this space, SBC Summit Americas is shaping up to be the place to do it.
On the exhibitor and sponsor side, the enthusiasm was just as strong.
A whopping 88.7% of SBC Summit North America respondents said they’re likely to exhibit or sponsor the next edition (unsurprising because when an event delivers real business opportunities, you come back for more).
The fact that nearly nine out of ten exhibitors want back in speaks volumes about the quality of connections and deals happening on the show floor.
Sam (Shmulik) Segal, Co-Founder and CEO, MediaTroopers, a long-time sponsor, but first-time exhibitor at the event, said: “We decided to exhibit as this is our most important market and SBC Summit North America is the most important conference of the year. We always conduct a lot of business here; all of our partners are present. This year, we thought it was time to have a stand of our own so that people who don’t know the company can get to know it.”
The NPS score for exhibitors and sponsors at the LatAm event came in at 42, a number we are really proud of.
Exhibitors and sponsors typically have higher expectations since they’re investing money (not just attending), and given that the average NPS for B2B events and trade shows hovers between 20-40, anything above 40 suggests that they saw real value—whether through high-quality leads, networking, or direct business impact.
Among the 70 exhibitors at SBC Summit Latinoamérica, ProntoPaga found great success on the buzzing expo floor.
“We came with clear goals, and we’ve checked all our boxes this season,” said Elisa Jordan, Chief Commercial Officer. “We’re very pleased with the connections we made and the outcomes from our stand.”
SBC Events are known for bringing together top decision-makers. If you’re looking to connect with the people who actually call the shots, this is where you need to be.
And we’ve got the numbers to prove it.
43% of attendees are C-suite executives, directors, VPs, or other senior leaders. That means almost half the room is filled with high-level people who can make things happen.
This year, we’re expecting 10,000 delegates—out of which 4,000 will be operators and 1,000 will be affiliates.
The only question is—are you going to be there, or are you letting your competitors take the lead?
Final thoughts
SBC Summit Americas is coming in as a much stronger and improved version of the two events that were loved by many in this industry.
We are making sure to build it in a way that allows you to still have an SBC Summit North America experience at the event or an SBC Summit Latinoamérica experience, while also ensuring you have the opportunity to learn from each other.
If the numbers aren’t convincing enough for you, listen to the words of people who were with us last year.
Or don’t trust anyone—just come and see for yourself 😉
Get Your Ticket to SBC Summit Americas:
Early Bird Deal (Full Event Pass): Gain access to all conference sessions, the expo floor, networking events, and evening parties. Get your Full Event Pass with an Early Bird deal at $400 (ends March 17).
Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95.
Complimentary Operator & Affiliate Passes: Operators and affiliates can apply for free passes, subject to approval. Apply for Your Complimentary Operator Pass. Apply for Your Complimentary Affiliate Pass.