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SBC Insights’ Brazil Betting Outlook 2026 identified the challenges shaping one of betting’s most important regulated markets. Here’s how SBC Summit can help attendees navigate them.
It’s been 18 months since Brazil’s regulated betting market came into force, and in that time, the landscape has shifted dramatically.
The question is no longer whether Brazil can stand as one of the industry’s most significant markets; that much is clear. Instead, attention is now turning to what sustainable success looks like in reality, against the backdrop of regulation, taxation and increased political scrutiny.
That shift is captured in SBC Insights’ recently released report ‘Brazil Betting Outlook 2026: One year into regulation’.
Based on research with executives at SBC Summit Rio, alongside operators and regulators actively involved in the Brazilian market, the report examines the regulatory pressures, operational hurdles and opportunities shaping the sector following its first full year under regulation.
At SBC Summit 2026, those findings will move from insight to action. Through dedicated Brazil conference sessions, Brazilian market experts, specialist networking and a show floor featuring both domestic and international suppliers active in the country, attendees can compare strategies, explore solutions and build the connections needed to navigate Brazil’s next phase.
Navigating Brazil’s evolving regulatory landscape
When looking at the SBC Insight report, one of the biggest concerns for industry professionals is regulatory uncertainty.
While Brazil’s regulatory framework is now established, its first 18 months have brought significant change. This includes debate around retroactive taxation, an increase in the GGR tax rate to 18% and advertising restrictions during the 2026 World Cup, contributing to a market that stakeholders continue to view with caution.
The result is that around 37% of respondents expressed some degree of concern around regulation, while 65.3% identified the taxation model as the sector’s biggest operational challenge.
However, with 46.8% of participants stating ‘regulatory clarity’ as the answer to determining Brazil’s success in the next two years, the report highlights the crux of the problem.
“The current challenge is not the existence of regulation itself, but its consistency and predictability.”
These concerns sit at the heart of the conference panel, ‘Brazil Unfiltered: What Leaders Actually Think’.
The dedicated Brazil session will explore the realities of operating under the new framework, including taxation, advertising controls, licensing and payments. Attendees will be able to benchmark their own experiences against market leaders, hear which strategies have worked and understand how businesses are adapting their approach for Brazil’s next phase.
Brazilian experts already confirmed:
- Fellipe Fraga (Chief Business Officer at EstrelaBet)
- Thomas Carvalhaes (Founding Member and Council Member at ABRAJOGO)
Regulation will also move beyond the operator perspective in the session “Ibero-American Sports Betting Integrity Forum”. Bringing together public authorities and industry experts, the session will examine issues around illegal betting, competition manipulation, and how the industry can strengthen its efforts with regulators.
Take the conversation beyond the conference
For attendees looking to engage directly with regulatory stakeholders, the LATAM & Brazil Regulatory Gaming Cocktail Hour on Tuesday, 29 September, from 16:30 to 18:00 will bring together regulators, market leaders and legal experts from Brazil and across Latin America.
With regulated gaming enforcement among the topics for discussion, the meetup provides an opportunity to take questions raised during the conference into direct conversations with those navigating regulatory developments across the region.
Turning local expertise into a competitive advantage
Regulatory clarity was not the only factor identified as critical to Brazil’s future.
Local expertise was the second most commonly identified factor impacting Brazil’s future success, cited by 21.3% of respondents.
For companies operating in Brazil, this means access to those who understand its regulatory, commercial and consumer landscape is vital for continued success in the region.
Thankfully, across the SBC Summit conference programme, attendees can hear Brazilian market perspectives spanning operations, regulation, marketing, technology and legal affairs. These include:
- Fellipe Fraga, Chief Business Officer, EstrelaBet (Brazil Unfiltered: What Leaders Actually Think)
- Thomas Carvalhaes, Founding Member and Council Member, ABRAJOGO (Brazil Unfiltered: What Leaders Actually Think)
- Vanessa Arteaga, Head of Marketing, CRM, Customer Service and Customer Experience, Aposta Ganha (Designing Campaigns the Data Can Read)
- Ana Barbara Teixeira, Regulatory Affairs at Aigaming, Director of Government Relations at ABRAJODO & Founder of AMIG. (RegTech: Is “invisible KYC” actually achievable or just another industry fantasy?)
- Ana Pamplona, Doctor of Law, Lawyer, University Professor and Co-Founder, AMIG (More Players, Less Risk: Maximising Approvals in a Regulated World)
- Tiago Gomes, Partner, Souto Correa (Innovation in Tech: How Can Technology Keep Players Safe from Harm?)
- Ricardo Peixoto, Country Manager Brazil, Sofascore (Connecting the Game Through Next-Generation Tech Partnerships)
That expertise continues onto the show floor, where Brazilian companies NGX Platform Provider (C443) and Legitimuz (A238) will exhibit alongside international suppliers with established Brazilian operations and partnerships, including Playtech (B201), SOFTSWISS (B501), GeoComply (C135) and Pragmatic Play (C401).
For Brazilian operators, this creates an opportunity to compare technology already being deployed in the market, discover new solutions and identify partners that understand the requirements of operating within Brazil’s regulated ecosystem.
Attendees looking for specific partners can also use SBC Connect Meets to search for companies and individuals through the SBC Connect app, send private messages and request individual meetings in the SBC Connect Lounge (CR1) ahead of the event.
Brazil is no longer simply a market brands are preparing to enter. It is becoming an established regulated ecosystem where the right local knowledge, technology and partnerships can increasingly make the difference between entering the market and building sustainably within it.
Identifying where sustainable growth comes next
Regulatory uncertainty has not removed the industry’s appetite for expansion.
Instead, the strategy behind that expansion is changing.
Half of respondents to the SBC Insights research said they were expanding cautiously, while another 21.7% were pursuing aggressive expansion. Combined, 71.7% remain intent on expansion.
As the report goes on to say, the mood around expansion is no longer unrestrained optimism, but one of ‘patience and adaptability’.
Against this backdrop, the Latin America conference track, on Thursday, 1 October, as part of the Global & Emerging Markets stage, will allow attendees to examine Brazil’s prospects alongside changing opportunities across the wider Latin American region.
Alongside the dedicated ‘Brazil Unfiltered: What Leaders Actually Think’ discussion, sessions include:
- LatAm Leaders: Strategy, Scale and Survival: Placing Brazil within the wider regional landscape, the panel will examine how rising costs and evolving regulation are making operators more selective about where and how they pursue sustainable growth.
- LatAm’s Next Moves: Certainty, Chaos and Quiet Winners: Taking a look at LATAM as a whole, this session will explore where regulatory certainty is emerging and what those developments could mean for businesses deciding where to invest next.
For businesses weighing their next move, these discussions provide an opportunity to compare Brazil’s trajectory against neighbouring markets and assess how regulation, operating costs and market maturity are influencing investment decisions.
Attendees ready to turn those insights into potential partnerships can also use Smart Connect, which facilitates prequalified meetings between operators and suppliers based on shared markets and business needs, helping businesses identify relevant partners for their expansion strategies.
Together, the conference and matchmaking programme allow attendees to first understand where opportunities are developing, then connect with businesses that could help them pursue those opportunities.
Balancing player protection with commercial performance
Another defining theme of the report is the difficult relationship between stronger player protection and sustainable commercial growth.
Brazil’s regulated framework requires operators to navigate stronger KYC requirements, behavioural monitoring, deposit limits and responsible gambling measures. While designed to protect consumers, these requirements can also increase operational costs and introduce friction into the player journey.
Asked to assess the balance between consumer protection and commercial viability, respondents produced an average score of just 3.12 out of 5.
The report summarises the industry’s feeling:
“Consumer protection gains ground, but commercial tensions remain.”
At SBC Summit, attendees can approach that tension from multiple angles.
Sessions to watch:
- ‘Innovation in Tech: How Can Technology Keep Players Safe from Harm?’ will examine how technology can strengthen player protection, with Brazilian market expertise represented by Tiago Gomes, Partner at Souto Correa.
- ‘RegTech: Is “invisible KYC” actually achievable or just another industry fantasy?’ Will explore whether operators can streamline KYC processes and reduce player friction without compromising regulatory or risk controls, featuring Brazilian expertise from Ana Barbara Teixeira, Regulatory Affairs, Aigaming, Director of Government Relations, ABRAJODO & Founder, AMIG.
- More Players, Less Risk: Maximising Approvals in a Regulated World will examine another side of the same challenge: how operators can prevent fraud while reducing false positives and avoiding the unnecessary rejection of legitimate customers. Ana Pamplona, Doctor of Law, Lawyer, University Professor and Co-Founder, AMIG, will bring Brazilian expertise to the discussion.
The SBC Summit show floor then provides the practical technology side of that conversation.
Brazilian identity and compliance specialist Legitimuz (A238) will exhibit alongside international businesses already serving the Brazilian market, including GeoComply (C135), whose technology covers areas such as geolocation, identity verification, fraud prevention and regulatory compliance.
Attendees can also explore the dedicated Player Protection Zone, bringing together specialists and solutions focused on player safety and oversight.
For eligible pass holders looking for more targeted introductions, the Compliance Show Floor Tour will provide a guided route through the exhibition, connecting operators directly with suppliers specialising in compliance technologies and solutions.
Together, these experiences allow attendees to move from discussing the balance between protection and commercial performance to discovering the technologies and strategies designed to help achieve it.
Preparing for Brazil’s next chapter at SBC Summit
The future of Brazilian gaming is anything but straightforward.
Regulatory developments continue to reshape the operating environment. Growth strategies are becoming more selective. Operators are searching for the right balance between effective player protection and frictionless experiences, while local expertise and partnerships are becoming increasingly important.
Yet confidence in Brazil’s underlying opportunity remains.
68.2% of respondents expect Brazil to reach market maturity within two to five years, suggesting that the question has moved from whether Brazil will mature to what businesses need to do to keep up.
SBC Summit provides a place to explore that question from multiple angles.
Across dedicated Brazil discussions, regulatory networking, Brazilian market expertise and a show floor featuring companies succeeding in the market, attendees can understand the challenges, discover solutions, compare strategies, and build relevant connections needed to succeed in Brazil.
The SBC Insights report helped identify the questions defining Brazil’s next phase.
At SBC Summit, attendees can meet the people, explore the solutions and join the conversations shaping the answers.
Secure your place at SBC Summit here.
