SBC Summit Americas is not the kind of event you can fully experience by simply turning up.
With thousands of delegates, hundreds of exhibitors, six conference stages, evening parties, and an entirely new daytime networking program, it’s safe to say there’s a lot happening both on and off the show floor.
And while that is part of what makes the event so exciting, it also means the delegates who get the most value are usually the ones who arrive with a game plan.
So before you head to the Broward County Convention Center from 9 to 11 June, here is everything worth knowing ahead of time, from choosing the right ticket and booking meetings early to navigating the conference, networking events, and the show floor.
Consider this your complete SBC Summit Americas checklist.
Choose the Right Ticket for Your Goals
Not everyone attends an event for the same reason.
That’s why this year, we’ve moved away from the one-size-fits-all approach, giving delegates more flexibility based on how they actually want to experience the event.
Before you arrive, make sure you know what your ticket includes.
Ticket Types
- Expo Pass: Access to the exhibition floor and basic access to the official event app, SBC Connect.
- Conference Pass: Access to the conference program, exhibition floor, and basic access to SBC Connect.
- Networking Pass: Access to the exhibition floor, advanced access to SBC Connect, evening networking events, and SBC Connections, our new daytime networking program.
- Business Pass: Access to the conference, exhibition floor, advanced access to SBC Connect, and SBC Connections, our new daytime networking program.
- VIP Pass: Full event access, including the conference, exhibition floor, advanced access to SBC Connect, evening networking events, complimentary food and drink at the Food Festival and SBC Connections, our new daytime networking program.
- Operator and Affiliates: You may be eligible for a complimentary VIP Pass. Simply complete a quick form, and a member of our relationship team will reach out in 3-5 days. Operators apply here | Affiliates apply here.
You can read our dedicated ticket breakdown blog here.
Still need your ticket? Secure your place here.
Pick Up Your Badge Early and Skip the Queues
Trust us, the last thing you want after travelling to Fort Lauderdale is to spend your first hour of the event standing in line.
That’s why SBC Summit Americas is offering delegates two opportunities on Tuesday, June 9, to collect badges before the event kicks off.
Early Badge Collection Options
- Broward County Convention Center: (12:00 to 17:00)
- SBC Summit Americas Opening Party: (19:00 to 00:00 | The Wharf) Exclusive to Networking Pass and VIP Pass holders, including operators and affiliates.
Plan Your Networking with SBC Connections
Networking is one of the key reasons delegates attend SBC Summit Americas, but valuable networking rarely happens by chance.
So for 2026, we’ve introduced SBC Connections, our brand-new networking program designed to help delegates meet the right people faster.
Powered by the SBC Connect app, SBC Connections features eight brand-new formats designed around networking that is targeted, efficient, and actually relevant to your commercial goals!
Here’s what’s new:
- SBC Connect Meets: Pre-booked 1-to-1 meetings using the SBC Connect app. Delegates can search attendees by company, role, vertical, or business type, message relevant contacts directly, and arrange meetings ahead of the event in the SBC Connect Lounge.
- The Hive: Nine structured speed networking sessions designed to maximize introductions, giving delegates the chance to meet up to 10 new contacts in just 40 minutes. Themed sessions include: Operators, affiliates, first-timers, start-ups, industry trends & emerging tech, and open meet & greet.
- The Inner Circle: Exclusive post-session discussions with conference speakers, giving attendees 30 minutes of direct access to dive deeper into key industry topics. This year’s sessions will focus on prediction markets and sweepstakes.
- The Exchange: Five Informal, topic-led networking meetups connecting delegates facing similar challenges and opportunities. Topics include women in gaming, tribal gaming, payments and fintech, prediction markets, and regulation.
- The Briefings: 13 small group breakfast and lunch roundtables focused on the issues shaping the industry, including LATAM payments, crypto, AdTech, Brazil, the US, and more.
- The Walk Around: Guided exhibition floor tours designed to connect delegates with exhibitors aligned to their business goals, with dedicated routes covering payments and fintech, CRM and player engagement, platform providers, and game studios.
You can register for SBC Connection experiences via the SBC Connect, which is available to download on both Android and iOS devices, or via the website.
For a full breakdown of our new SBC Connections, check out our blog here.
Download the SBC Connect App
For SBC Summit Americas attendees, the SBC Connect app might just be your most valuable networking tool throughout the week.
It gives you access to attendee and exhibitor lists, allows you to search delegates by name, company, role, and industry vertical, send messages (depending on your ticket type), and even schedule meetings ahead of the event in the SBC Connect Lounge (150).
But it is not just useful for networking. It’s also the easiest way to plan your entire event experience.
Long gone are the days of screenshotting must-attend panels or reminders on your phone. With SBC Connect, every session, exhibitor, and event update is all in one place!
Features Include:
- Full Conference Agenda: Explore every stage, session, and speaker across the event.
- Post-Event Session Access: Watch all conference sessions on demand after the event. (Exclusive to Conference and VIP pass holders)
- Interactive Floor Plan: Navigate the venue and locate exhibitors quickly.
- Favorites: Save attendees, companies, and sessions to build your own event schedule.
- Live Notifications: Receive important event updates directly through the app.
- Full Event Schedule: Access networking events, badge collection times, VIP dinners, and more.
- Live Help Support: Get direct support from the SBC team during the event.
Download the SBC Connect app today, available for both Android and iOS devices.
Explore the Six-Stage Conference Program
SBC Summit America’s conference agenda is where many of the industry’s biggest conversations will happen.
Across six stages, sessions will explore the biggest trends, challenges, and opportunities shaping gaming, from the latest payments and marketing technology to regulation, social media influencers, and player protection strategies.
And because SBC Summit Americas brings together both North and Latin American markets, stages will alternate their regional focus each day.
- Stage One: Leadership
- Stage Two: North America Sports Betting & Casino (day one) | North America Regulation & Compliance
- Stage Three: Latin America Payments & Tech (day one) | North America Payments & Tech (day two)
- Stage Four: Affiliate Leaders Summit (both days)
- Stage Five: Latin America Regulation & Compliance (day one) | Latin America Sports Betting & Casino (day two)
- Stage Six (Breakout Stage): Player Protection Symposium (day one) | Prediction Markets Forum (day two)
Explore the full conference programme here.
Masterclasses
Alongside the main stages, delegates can also attend hands-on masterclasses covering topics such as influencer marketing, sweepstakes gaming, and World Cup prediction modeling.
Prediction Markets in Focus
Few topics are generating more discussion across the Americas’ gaming industry right now than prediction markets, which is why SBC Summit Americas will feature a dedicated ‘Prediction Markets’ forum on Thursday, June 11.
Sessions will delve into the history of prediction markets, their impact on regulation and compliance, and how operators are both reacting to their sudden rise and what they are doing to prepare for the future.
You can read our dedicated blog, breaking down prediction markets at SBC Summit Americas, here.
Live Translations
Conference sessions will be delivered in English, Spanish, and Portuguese, depending on the market in focus. Live translation will be available across all sessions, available in over 72 different languages.
Hear From Leaders Across Gaming (and Beyond)
SBC Summit Americas’ conference will bring together leaders from across sports betting, igaming, payments, media, and beyond, alongside out-of-industry voices offering fresh perspectives on the challenges shaping the sector.
From executives driving the future of sports betting and igaming to former U.S. congressmen and specialists in marketing and AI, you’ll hear directly from the people leading some of the industry’s biggest conversations right now.
Standout speakers include:
- Patrick J. Kennedy, Former U.S. Congressman & National Leader on Mental Health & Addiction
- David Edelman, Former Chief Marketing Officer, Aetna
- Stephanie De Flora, CMO, bet365
- Ian Botts, CTO, Fanatics Betting & Gaming
- Jeanine Hightower-Sellitto, Senior Vice President, General Manager, DraftKings Predictions
- Aviv Sher, CEO, Codere Online
- Gonzalo Pérez, CEO, Apuesta Total
- Gonzalo Rosell, CEO, La Tinka
View the full list of speakers here.
Grab a Bite at the Food Festival
SBC Summit Americas’ Food Festival returns for 2026 with more food options, more seating areas, and dedicated spaces to relax between meetings.
With dozens of food trucks across the venue, delegates can expect a broad range of cuisine options, including plant-based, gluten-free, and allergen-friendly meals.
So whether you need a quick bite between sessions or somewhere more relaxed to continue conversations away from the show floor, the Food Festival is designed to keep you fuelled throughout the week.
And while all delegates can purchase food and drink across the festival, VIP Pass holders will receive a complimentary pre-loaded Food Festival card, redeemable across all vendors.
Food Festival Zones
- Food Festival Area 1 (125)
- Food Festival Area 2 (1126)
- Food Festival Area 3 (236)
Learn more about the Food Festival here.
Explore the Show Floor
SBC Summit Americas’ exhibition floor will host some of the most influential companies from across North and Latin America.
This means, whether you are searching for new partners, new technology, or simply trying to understand where the industry is heading, you’ll have direct access to the entire Americas’ gaming landscape in one place.
Exhibitors Include:
- Altenar (534)
- BetMGM (248)
- Catena Media (138)
- Digitain (412)
- Flashscore (542)
- GLI (924)
- Hard Rock Digital (441)
- Kaizen Gaming (548)
- Optimove (620 & 720)
- PayNearMe (944)
- Soft2Bet (626)
- TaDa Gaming (530)
The exhibition floor will also feature several dedicated networking spaces, including:
- Coffee Bar & Lounge sponsored by Neosurf (838)
- Networking Lounge sponsored by Playtech (1138)
- Affiliate Leaders Bar & Lounge sponsored by Nuvei (142)
- Conversation Corner sponsored by Edge Boost (139)
- Matcha Bar (117)
- Food Festival Zones (125, 1126, 236)
- Gold Lounge (550)
- Operator Platinum Lounge (650)
- Speed networking lounge (950)
- SBC Connect Lounge (150)
- Speaker Lounge (1148)
- Startup Zone Lounge (208)
- The Exchange Soccer Bar & Lounge (118)
View the full floor plan here.
Enjoy the Evening Networking Parties
It wouldn’t be an SBC Event without some standout evening networking parties, and for SBC Summit Americas 2026, it’s no different!
Those with a VIP (including operator and affiliate pass) or a Networking pass will have exclusive access to two evening networking parties:
- SBC Summit Americas Opening Party: Tuesday, June 9 | 19:00 – 12:00 | The Wharf: Kick off your SBC Summit Americas experience the right way, with complimentary drinks, music, and nonstop networking. You can also pick up your badge ahead of the main event if you didn’t get a chance earlier in the day!
- The INFINITY Florida Party: Thursday, June 11 | 21:00 – 3:00 | Daer Nightclub & Dayclub
Experience the ultimate EDM closing party, featuring a headline set by world-renowned DJ Oliver Heldens!
Taking place across the week, our evening networking events offer the perfect chance to make early introductions, reconnect with people you met during the day, and finish the event on a strong note!
SBC Awards Americas
On Wednesday, June 10, attendees can also attend the 2026 edition of the SBC Awards Americas ceremony. A night dedicated to celebrating the achievements of the North and Latin American gaming industry, attendees will enjoy a three-course meal and complimentary drinks, as 34 awards are presented.
Entry to the SBC Awards Americas ceremony requires a separate ticket. Purchase your ticket here.
Final Thoughts
From curated daytime networking and educational deep dives to evening hospitality and product discovery, SBC Summit Americas 2026 is designed to help delegates maximize every moment across the week.
But the difference between simply attending and genuinely benefiting often comes down to preparation.
With the right ticket, a clear plan, and a few insider tips, you can arrive in Fort Lauderdale ready to make the most of every conversation, session, and opportunity.
Now that you know what to expect, all that is left to do is make it count.
