SBC Summit 2025 conference and exhibition (including the built in events Affiliate Leaders Summit and Payment Expert Summit) will be held on 16-18 September at the Feira Internacional de Lisboa and the MEO Arena in Lisbon. The official networking parties which take place on Tuesday and Thursday evening during the event and will be hosted at some of Lisbon’s hottest venues (and are accessible for holders of a VIP Event Pass or equivalent – Operator and Affiliate Passes provide the same access) – including The INFINITY closing party held at the massive MEO Arena. More to be announced.

Monday, 15 September
Exhibitors can access the venue from 12:00 to 20:00 to check or prepare their stands.
Attendees are also welcome to collect their badges during this time to avoid queues on opening day.

Tuesday, 16 September

Exhibitor access: from 09:00
Attendee access: from 10:00
Venue closes: 18:00

Wednesday, 17 September

Exhibitor access: from 09:00
Attendee access: from 10:00
Venue closes: 18:00

Thursday, 18 September

Exhibitor access: from 09:00
Attendee access: from 10:00
Venue closes: 17:00

SBC Summit is our flagship global event, designed to bring together the entire gaming industry in one place: the vibrant city of Lisbon.
This event is ideal for professionals across all gaming verticals, including:

Operators – From major sportsbook and casino brands to fast-growing newcomers, operators looking to launch products, expand into new regions, or strengthen their market position will find unmatched opportunities here.

Affiliates – Whether you’re a solo content creator or part of a large affiliate network, this is the place to connect with operators, explore new partnerships, and stay ahead of performance marketing trends.

Suppliers – Game studios, tech innovators, platform providers, payment processors, and support services; all the companies that power the global gaming ecosystem will be here showcasing their solutions.

Regulators – Government officials and licensing authorities from regulated and emerging markets join to discuss policies, frameworks, and the future of responsible gaming.

Legal Professionals – Experts in gaming law, compliance, and licensing, looking to stay ahead of shifting global regulations and provide strategic counsel to clients.

Marketing Experts – From brand strategists to digital specialists, marketers will gain insights into customer acquisition, retention, and brand-building in a highly competitive and regulated space.

Whether you’re a C-level decision-maker, business development lead, or an ambitious entrepreneur breaking into the market, SBC Summit 2025 offers a unique platform for insight and the right connections.

While SBC Summit has its roots in sports betting and iGaming, the event has evolved to reflect the broader landscape surrounding these sectors. Its expanded scope mirrors the natural convergence between industries, such as the strong ties between fintech and gaming, and the growing influence of cutting-edge technologies that go beyond traditional verticals.

The event now also attracts affiliate marketers who may have previously focused on other sectors but are exploring opportunities in gaming, as well as marketing professionals from a range of industries who are eager to learn from one of the world’s fastest-moving and most competitive spaces.

Our Tech Academies are a great example of this broader appeal. They offer lessons on AI implementation, scaling startups, marketing, Web3.0 and blockchain. These academies are designed to provide practical, cross-industry value, whether you work in finance, media, tech, retail, entertainment, or the startup ecosystem.

To make the event even more accessible, we’ve introduced new ticket options like the free Expo Only Pass. With zero cost, it gives professionals from any industry the chance to explore the event without financial commitment.

Whether you’re a startup curious about working with gambling companies, an affiliate looking to pivot into gaming, or someone interested in AI, Web3, or marketing, this is a great opportunity to dive in and see what the industry has to offer.

You can find our ticket options here: Ticket Options.

If you’re an operator or affiliate, you can also apply for a Complimentary VIP Event Pass.

VIP Event Pass (€600): Our most comprehensive and most popular pass for the full SBC event experience. It includes:
Full access to the expo floor, all the conference sessions, networking zones, and evening events
Post-event access to all recorded content
Complimentary breakfast, lunch, and refreshments are included throughout the event, as each attendee will receive a pre-loaded wristband with €30 to spend per day upon registration (total value of €90 across 3 days)

Expo Plus Pass (€195): This ticket includes full access to the expo floor, all conference sessions and stages, and on-demand post-event content.

It does not include access to evening networking events or complimentary meals during the day.

Expo Only Pass (Free): New for 2025, this free ticket gives you access to the exhibition floor, where you can connect with operators, affiliates, and suppliers at their booths and across the show floor.

Please note: This pass does not include access to conference sessions, evening networking events, or complimentary food. It’s ideal for startups or individuals on a budget looking to explore the industry and make new connections.

You can find an overview of the available ticket options here: Ticket Options.

If you’re an operator or affiliate, you can also apply for a Complimentary VIP Event Pass.

Yes – there are official networking parties taking place on Tuesday and Thursday evening during the event and they provide an excellent opportunity to connect with clients, colleagues and friends in a relaxed and festive setting.

SBC Summit Opening Party
Get ready to wrap up Day 1 of SBC Summit 2025 in true Lisbon style. The Opening Party at Urban Beach, one of the city’s most iconic nightlife destinations, will bring the global gaming community together for a night of music, drinks, and world-class networking.

Featuring unforgettable live performances from Grammy-winning DJ Imanbek and festival favourite Joel Corry. It’s the perfect way to unwind and connect after a packed first day on the show floor.

Sponsored by RedCore, the party offers stunning views, complimentary drinks, and a high-energy yet laid-back vibe.

PLEASE NOTE: Entry is exclusive to VIP Event Pass holders (or equivalent, including Operator, Affiliate, Sponsor and Exhibitor passes). Wristbands are required. No wristband means no entry.

The INFINITY Lisbon – Closing Party
The INFINITY Lisbon returns as the official closing party of SBC Summit, and this year, it’s turning up the volume with Alok and Timmy Trumpet headlining an unforgettable night of music and celebration.

Held at the MEO Arena, which transforms from the summit’s Super Stage by day into a high-energy concert venue by night, this exclusive event delivers the scale and spectacle SBC is known for. Expect an electrifying fusion of lights, sound, and live performances to mark the finale of the industry’s biggest week.

PLEASE NOTE: Entry is exclusive to VIP Event Pass holders (or equivalent, including Operator, Affiliate, Sponsor and Exhibitor passes). Wristbands are required. No wristband means no entry.

Yes. Group discounts are available for VIP Event Passes.

If you’re purchasing three or more, you’ll receive a €200 discount per ticket, bringing the price down to just €400 each. Perfect for bringing the whole team along.

You can buy your VIP Event Pass with the group discount HERE.

The Affiliate Leaders Summit and Payment Expert Summit are dedicated side-summits that take place within the SBC Summit. However, no additional registration is required. Your SBC Summit pass gives you access to both side-summit, and vice versa.

These focused events were created to give two of the industry’s fastest-evolving sectors the attention they deserve, with dedicated expo space, tailored conference content, and targeted networking opportunities.

The Affiliate Leaders Summit brings together top affiliates, operators, and tech providers to discuss growth strategies, performance marketing, compliance, and emerging trends.

The Payment Expert Summit explores innovation, regulation, and the future of financial transactions within the betting and gaming space.

By spotlighting these areas, we’ve created space for deeper conversations, practical insights, and direct engagement with the people shaping the future of each sector.

Global and Emerging Markets Stages: These stages dive into the trends, challenges, and opportunities shaping high-growth regions worldwide. Whether it’s regulatory change in Latin America, digital innovation in Africa, or market-entry strategies in Asia, every session delivers localised insights from experts on the ground. It’s your chance to understand where the industry is going and how to position yourself within it.

More on the Global Markets Stage

More on the Emerging Markets Stage

Tech Academies: Our Tech Academies provide expert-led, practical training designed to equip you with future-ready skills that go far beyond the betting industry. Across two days, you’ll gain actionable insights through hands-on bootcamps focused on AI, Marketing, Startups, and Blockchain & Web 3.0. All sessions are delivered by leading voices in tech and business, such as Gary Vaynerchuk.

Affiliate Leaders Awards: Debuting in 2025, the Affiliate Leaders Awards will celebrate standout performers, innovators, and rising stars in the affiliate marketing space—including affiliates, operators, and the tech that powers them—all viewed through the lens of affiliate marketing. From recognising excellence and traffic innovation to spotlighting breakthrough newcomers, this brand-new awards programme will honour the people and companies driving success on the affiliate front.

Tech Stage: The Tech Stage explores the technologies transforming how the industry operates. From AI and automation to emerging tools that enhance products and player experience, you’ll hear directly from the innovators building what’s next. Whether you’re in development, operations, or strategy, this stage is built to help you make smarter tech decisions.

Expo Only Pass: Our free Expo Only Pass is designed to foster collaboration with professionals outside the traditional betting space, including tech providers, creatives, investors, startups, and media. It grants access to the exhibition floor, networking areas, and selected event features built to spark new ideas and partnerships. It’s also ideal for those in the industry who are on a budget or simply want to focus on daytime networking without attending the conferences or evening events. SEE TICKET OPTIONS

Yes — we’ve partnered with Leading to offer exclusive discounted rates at a range of top hotels across Lisbon, all located within easy reach of the event venue.

Whether you’re looking for a luxury experience, a reliable business hotel, or something more boutique, our curated list offers a variety of options to suit your needs and budget.

Rooms are in high demand, so we recommend booking early to secure the best rates and preferred locations.

Please click on this page to find out the accommodation options, brought to you by HotelMap.

Early Badge Collection (Recommended): To avoid queues, collect your badge at Humberto Delgado Airport from Sunday, September 14. Here’s how to do it:

Sunday, September 14 – Once you arrive, head straight to badge collection before even leaving the airport. After exiting the Arrivals gate, turn right and follow the event signs to pick up your name badge. Open 09:00-23:00.

Monday, September 15 – Badge collection is available at the airport from 06:30-23:00.

Tuesday, September 16 – Badge collection is available at the airport from 06:30-21:00.

Wednesday, September 17 – Badge collection is available at the airport from 06:30-15:30.

Pre-Registration & Name Badge Collection: You can collect your badge at the Feira Internacional de Lisboa from 12:00 to 20:00 on Monday, the 15th of September.

While early badge collection is encouraged, you can of course collect your badge on the day of the event at the registration desks.

Attending the SBC Leaders Summit on Monday, September 15? You can collect your badge at this event.

Digital Wallet Option: You can add your event pass to your phone’s digital wallet and scan it at our on-site terminals to skip queues entirely and print your badge.

Please note: VIP Event Pass holders will receive a wristband in addition to their badge. This wristband provides €30 per day to spend on food and drink, as well as access to evening networking events.

Wristbands will be distributed at the registration desks.

Don’t forget or lose yours—it’s your key to making the most of the event experience.

Our badges are colour-coded to help you easily identify attendees’ COMPANY TYPES and connect with the right people.

Here’s what each colour represents:
yellow/orange – operators
purple – affiliates
blue – all other attendees, including suppliers, regulators, and service providers

Yes — the SBC Connect App is your go-to companion for navigating SBC Summit 2025.

Available to download from 13 August on both the App Store and Google Play, the app gives you access to real-time updates, the full agenda, and the ability to message other attendees in advance to plan your networking.

Key Features:

Seamless Meeting Planning: Connect with attendees ahead of the event and schedule meetings in advance to make the most of your time on-site.
Real-Time Event Updates: Receive live notifications, access the full conference agenda, and stay informed throughout the event. (Pro tip: Keep your notifications turned on.)
Smart Attendee Discovery: Use advanced filters to search by job title, country, or area of expertise and find the people who matter most to your business.
Easy Navigation & Support: Access an interactive floor plan, exhibitor lists, and real-time support to help you get around and stay informed throughout the event.
Delegate Outreach & Meeting Scheduling: VIP Event Pass holders (or equivalent) have access to unlimited outreach, that lets them contact and schedule meetings with other delegates.

You can find more information on the SBC Connect app functionality and benefits here: SBC Connect App functionality.

All sessions will be available post-event via SBC Connect which all pass holders except Expo Only Pass will have access to on-demand.

You can find the Terms and Conditions Event Attendance page here.

You can find our Code of Conduct here.

You can find our Privacy Policy page here.

Our events are strictly for over 18s.

Smoking is not permitted in the venue at any time, in accordance with legislation. External smoking areas are provided. If you are a smoker, please consider others and use only the designated areas; this includes the smoking of electronic cigarettes.

If you are unable to attend the event we welcome substitute delegates attending in your place at no additional cost. For security reasons, all requests for substitutions must be received via email at least 24 hours before the event with the name, job title and contact email for both the registered and replacement delegates to [email protected].

You can request a refund up to 14 working days before the event for any paid passes.
Cancellations after that date are non-refundable.
A small processing fee (up to 3%) may apply to approved refunds.

We encourage you to review the full terms and conditions during registration for complete details terms and conditions.

The SBC Awards is a separately ticketed gala dinner and awards ceremony taking place on the evening of Thursday, 18 September at the MEO Arena. The event celebrates the standout achievements across the iGaming industry.

How to Secure Your Spot:
VIP, Premium, and Standard Tables: Each table seats 10 guests and includes a red-carpet reception, a three-course dinner, drinks (champagne on arrival, plus wine, beer, and spirits), and branded table signage. Premium and VIP tables come with better positioning and added perks during the reception.
Individual Tickets: Ideal for solo attendees, this ticket includes the full dining and drinks package.

Please note: The SBC Awards is not included in any SBC Summit pass. Tickets must be purchased separately, even for registered Summit attendees.

How to Purchase: Visit the SBC Awards booking page to choose your table or seat. This is one of our most in-demand events, so early booking is recommended.

Similarly to the SBC Awards the Affiliate Leaders Awards is a separately ticketed gala dinner and awards ceremony taking place on the evening of Wednesday, 17 September at the MEO Arena. This ceremony shines a spotlight on the top performers in the affiliate space, celebrating the affiliates, operators, and suppliers that are powering them.

How to Secure Your Spot:

Tickets must be purchased separately. Visit the Affiliate Leaders Awards booking page to reserve your spot.

Taking place the day before SBC Summit 2025 officially opens, the Legends Charity Game will welcome 60,000 fans to one of Portugal’s iconic stadiums and reach millions of viewers worldwide via broadcast and streaming platforms.

Portugal Legends vs. World Legends
The game features a star-studded lineup of football icons, including:

Portugal Legends: Nani, Fábio Coentrão, Maniche, Eliseu, Nuno Gomes, Simão and more.
World Legends: Ronaldinho, Cafu, Peter Schmeichel, Javier Zanetti, Leonardo Bonucci, Gaizka Mendieta, Gheorghe Hagi, Henrik Larsson, and more.

This spectacular charity match goes beyond football—it’s a powerful initiative to raise over €1,000,000 for communities affected by war and hardship across the globe. Beneficiary charities include the Ukrainian Red Cross Society and Cáritas Portuguesa.

The Legends Charity Game is open to both SBC Summit attendees and the general public. Please note a separate ticket is required (not included in SBC Summit passes)

Match date: 15 September 2025 (stadium TBA in August)
100% of profits go to registered charitable causes
Timed ahead of the 2030 World Cup, which Portugal is set to co-host

This is more than a football match—it’s a celebration of solidarity, hope, and community upliftment, uniting the worlds of sport and business. It perfectly complements SBC Summit’s mission to connect industries and give back to global communities in need.

Donate or secure your seat now