Bring your team to SBC Summit and make more of every opportunity the event has to offer. With more people on the ground, your business can cover more of the show, build stronger relationships and bring back greater value from Lisbon.
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A common misconception around industry events such as SBC Summit is that sending one company member is enough.
In reality, that’s simply not true.
- What happens if you want to follow two must-attend sessions at the same time?
- What happens if a client wants to talk about a specific issue that isn’t your expertise?
- What happens if, by the end of day two, you have barely covered the second of four exhibition halls?
Individually, these might seem like small problems. But when you’re navigating 40,000 attendees, six conference stages, four exhibition halls and countless networking opportunities across three days, those small limitations quickly add up.
So, if you’re still deciding who to send to Lisbon this September, here are a few reasons why bringing the wider team could be one of the smartest business decisions you make.
More team members doesn’t (necessarily) mean more money spent
One of the biggest concerns around bringing more team members is the additional cost.
But what if we told you that isn’t always the case?
The SBC Summit VIP Pass is priced at €999, providing access to almost every aspect of the event, from the show floor and conference to daytime and evening networking events.
But if you decide to bring the wider team and purchase three or more tickets through our Group Pass discount, the price falls to just €699 per person.
That’s a saving of €300 on every pass, meaning three Group Passes cost only €99 more than two full-price VIP Passes!
And there’s another important factor: not every member of your team needs the same pass.
That’s one of the advantages of having multiple ticket types available. Rather than purchasing VIP access for everyone, you can look at what each person actually needs to get out of the event and choose their pass accordingly.
Some team members may primarily need access to the exhibition floor. Others may benefit most from conference content or networking opportunities, while senior decision-makers who need the broadest possible access may be better suited to a Business or VIP Pass.
So, if you’re bringing a team of 10, for example, there’s no reason all 10 need to attend on a VIP basis. You can build a mix of Expo, Conference, Networking, Business and VIP passes around each person’s objectives and responsibilities.
The result is a much more cost-efficient way to bring a wider team to SBC Summit: you’re not paying for access people don’t need, while still making sure everyone has the right experience for what they’re there to achieve.
And depending on the type of company you represent, you may not need to pay for a pass at all.
Affiliates can apply for a complimentary Affiliate Leaders Summit Pass, providing access to both the Affiliate Leaders Summit and SBC Summit’s show floor, conference and Super Stage.
Regulators can apply for a complimentary SBC Summit VIP Pass, while eligible operators can receive either a complimentary VIP or Business Pass depending on their role.
So, if you work for an operator, affiliate or regulator, ticket cost may not even be a factor. With complimentary passes available for qualifying attendees, bringing more of the right people to SBC Summit can deliver significantly more value without significantly increasing your spend.
An event for every department
SBC Summit is an event that caters to the entire industry.
In fact, sports betting, casino, payments, compliance, product, marketing, technology, regulation, player protection, global markets and leadership all have dedicated conference tracks, show floor zones and networking opportunities across the week.
So why send just one department when you can take the ‘divide and conquer’ approach?
This means your payments team can meet payment providers, your marketers can explore the latest acquisition strategies, your compliance specialists can hear directly from regulators, and your product team can discover the technologies shaping the next generation of betting and gaming.
Come back together at the end of the day and, collectively, you’ve experienced far more of SBC Summit than any individual attendee realistically could.
More importantly, each person gets to play to their strengths and focus on the content, companies and conversations most relevant to their role, making your business far less likely to miss an opportunity that matters.
To show you what can be achieved, we recently produced several mock schedules tailored to different industry roles:
- A sports betting professional’s guide to SBC Summit
- A marketing professional’s guide to SBC Summit
- A payment professional’s guide to SBC Summit
- A casino professional’s guide to SBC Summit
Put the right person in the right conversation
We’ve all been there. A promising conversation suddenly gets technical, and you find yourself saying: “I’ll have to check that with our product team when I’m back.”
Now imagine your Head of Product is 30 seconds away.
Bringing specialists and decision-makers from across the business means you can introduce potential clients and partners to the person who can actually answer their questions there and then.
Instead of waiting weeks for another call, you can keep the conversation moving, remove unnecessary friction and potentially move an opportunity forward while everyone is in the same place.
Turn SBC Summit into company-wide professional development
Bringing the wider team isn’t just about generating more meetings and making more connections. It can also become an investment in your team’s professional development.
Every conference session, academy and masterclass across SBC Summit is officially CPD accredited, meaning attendees can earn recognised Continuing Professional Development while building their knowledge of the latest trends, regulations, technologies and best practices shaping the industry.
And that learning doesn’t have to stay within departmental lines.
Bringing a bigger team affords you flexibility. So whilst your marketing team may decide to sit in on a player protection discussion, your commercial team can better understand the technologies operators are looking for.
The result isn’t just a well-informed team, but a workforce that has a stronger understanding of how the different parts of the industry, and your own business, fit together.
Make your brand harder to forget
One conversation can make an introduction. Repeated interactions create familiarity.
Speak to a potential client once at their booth, and there’s a chance your company becomes one of dozens they have spoken to that day.
But what if they later meet one of your colleagues during a show floor networking session?
Then another during a masterclass?
And perhaps a third over a drink at INFINITY Lisbon?
Suddenly, your company isn’t just a name they saw on a badge. It has a genuine presence throughout their week.
Bringing a larger team gives you more opportunities to network, more opportunities to establish your brand and more chances to ensure that when the event finishes, your company is one they remember.
Want to avoid some key networking mistakes? Read our networking guide here.
Give existing clients the attention they deserve
SBC Summit isn’t only about finding your next client. It’s also an opportunity to strengthen the relationships you already have.
When one person is tackling all of SBC Summit alone, established relationships can sometimes be reduced to a quick five-minute catch-up between appointments.
A bigger team helps solve this problem.
While some colleagues focus on new prospects, others can spend meaningful time with existing clients and partners, discussing current projects, introducing them to more of your team, or simply strengthening the relationship away from the typical video call or email.
With a bigger team in Lisbon, you don’t have to choose between chasing new business and looking after the business you already have.
Multiply the opportunities you can’t plan for
You can fill your SBC Connect calendar before arriving in Lisbon, but you can’t schedule every valuable conversation.
The introduction after a conference session. The former colleague you bump into on the show floor. The operator you meet over a drink. The supplier someone introduces you to at dinner.
Some of the most valuable moments at an industry event happen completely by chance.
Bring five colleagues instead of one, and you have five sets of contacts, experiences and networks across the event, creating opportunities that no meeting planner could predict.
Because sometimes, the most valuable meeting of the week is the one you never booked.
Bring more than business cards back to the office
The value of bringing your wider team to SBC Summit doesn’t end when you return to the office.
Send one person, and you bring home one person’s meetings, notes, contacts and perspective.
Send a team spanning different areas of the business, and suddenly you’re returning with a much broader picture of new technologies, regulatory developments, competitors, potential partners, market opportunities and emerging trends.
Get the team together after the event, compare notes, and those individual experiences can become company-wide actions, ideas and strategies.
There’s also a benefit that’s slightly harder to quantify. Three days travelling, learning, meeting clients and experiencing the industry together gives colleagues from different departments the chance to build stronger relationships with each other.
Final thoughts
SBC Summit is built to bring the entire gaming ecosystem together, so why limit the experience to just one part of your business?
Bringing a wider team means greater event coverage, more conversations, specialist expertise in the room and a broader pool of knowledge to bring back to the office.
From strengthening client relationships and discovering new opportunities to developing your team’s skills, every additional colleague creates another way for your business to extract value from the week.
So, when you’re deciding who should attend SBC Summit this September, perhaps the question shouldn’t be “Who do we send?”
It should be: “Who are we leaving behind?”
