Why Every Sports Betting Professional Needs to Attend SBC Summit

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Sports betting may be one of the most established sectors in global gaming, but for those working in the sector, standing still isn’t an option.

Changing player expectations, emerging markets, new technology and evolving regulation continue to reshape how sportsbooks operate and compete.

For the professionals navigating those changes, SBC Summit brings the people, ideas and technology shaping the future of sports betting together in one place.

Across three days, sportsbook professionals can learn from industry leaders, compare the latest technology, discover emerging solutions and build relationships with operators, suppliers, affiliates and regulators from around the world!

So with this in mind, here’s why SBC Summit should be on every sports betting professional’s calendar this September.

The Biggest Sports Business Conversation of the Week

This September, basketball icon, investor and philanthropist Michael Jordan, Sportradar Founder and CEO Carsten Koerl and DraftKings Co-Founder and CEO Jason Robins will come together on the MEO Arena’s Super Stage for Leadership in Sports Business.

For sportsbook professionals, the session offers a rare opportunity to hear leadership perspectives spanning professional sport, sportsbook operations and sports technology. Expect:

Insights into leadership from individuals who have spent decades operating under pressure, whether that’s competing for championships, building global technology companies or pioneering entirely new categories of sports entertainment.
An honest discussion about innovation and the role technology, data and digital transformation continue to play in reshaping sport, media, betting and fan engagement.
To hear how the worlds of sports betting, iGaming and entertainment are becoming increasingly connected, and what that means for businesses looking to stay ahead of the curve.

Read more here.

A Full Day Dedicated to Sports Betting Innovation

Beyond the Super Stage, sportsbook professionals with a Conference, Business or VIP Pass can dive deeper into the sector’s biggest opportunities and pain points through a full day of dedicated Sports Betting Innovation content.

Taking place on Tuesday, 29th September on the Technology & Innovation Stage, the track brings together leading operators and technology specialists to explore smarter odds, betting technology partnerships, integrity, brand building and new revenue opportunities.

Panels include:

View the full track here.

Explore the Issues Shaping Your Sportsbook

Sports betting professionals will also find relevant topics across the wider SBC Summit conference agenda, with sessions exploring the regulatory, technological and commercial trends affecting sportsbook operations.

Global & Emerging Markets: Understand where new opportunities are developing and how regulation is changing across established and emerging betting markets.
Technology & Innovation: Explore technology designed to improve marketing, engagement and understanding of player behaviour.
Regulation & Compliance: Stay informed on the rules shaping player protection, compliance and sustainable sportsbook operations.

View the full agenda here.

Sportsbook Trading Masterclass

Sportsbook professionals can also take their learning beyond the conference stage with a dedicated Sportsbook Trading Masterclass.

Taking place on Tuesday, 29 September at Sala Tejo in the MEO Arena, Jonathan Smith (Founder, Sportsbook Training Services) will guide attendees through the fundamentals of sportsbook trading and odds making.

Across the masterclass, attendees will learn:

How to understand odds and probability
How to predict sporting outcomes
How odds are created and supplied
How sportsbooks make money
Important odds-making techniques
How to create a robust tournament winner model

The Sportsbook Trading Masterclass is available through the Education + Pass upgrade, priced at €249. Please note this upgrade provides access to ONE Tech Academy or Masterclass.

Compare the Technology Powering Modern Sportsbooks

On the SBC Summit show floor, sports betting professionals will benefit from a dedicated Sports Betting & iGaming Zone (Hall 3), bringing together the companies, products and technologies shaping the modern sportsbook.

For operators, this is an opportunity to compare established providers, discover emerging suppliers and speak directly with the teams behind the products about your specific markets, challenges and business goals.

Whether you’re reviewing your sportsbook platform, looking for better data and trading capabilities or exploring new ways to acquire and retain players, you’ll find solutions spanning:

Sportsbook platforms and infrastructure
Odds, data and trading technology
AI, live betting and next-generation solutions
Player acquisition, CRM and retention
UX, apps and betting experiences

Exhibiting companies include:

Altenar (C311): Sportsbook software and platform solutions
BETBY (C206): Sportsbook technology, odds and betting content
BetConstruct (C211): Sportsbook platform and technology
Digitain (C218): Sportsbook platform, trading and related solutions
FeedConstruct (C316): Sports data and odds feeds
GR8 Tech (C416): Sportsbook and iGaming platform technology
Sportradar (C431): Sports data, betting technology and sportsbook services
SOFTSWISS Sportsbook & Prediction Markets Platform (C422): Sportsbook and prediction market technology
Stats Perform (C335): Sports data, AI and betting-related products
Sportlight Sports Group (C238): Sports technology and data

View the full floor plan here.

Discover What’s Coming Next

SBC Summit isn’t only about the technology already powering sportsbooks. It’s also an opportunity to discover what could come next.

The Product Innovation Stage runs throughout all three days, giving companies a platform to unveil and demonstrate their latest products, technologies and services.

Nearby, the Startup Hub brings together emerging companies developing new solutions for the betting and gaming industry.

For sportsbook professionals looking for a competitive edge, both provide an opportunity to discover technology before it becomes commonplace across the market.

Meet the People Driving Sports Betting Forward

Technology and education are important, but sometimes the most valuable part of an industry event is meeting the right person.

Across three days, SBC Summit brings together sportsbook operators, technology providers, regulators, and industry leaders from markets around the world.

And rather than leaving those connections to chance, sportsbook professionals with a VIP, Networking or Business Pass can take advantage of several structured networking experiences designed to connect them with relevant people.

SBC Connect Meets: Use the SBC Connect app to search attendees by company, role, vertical and business type, connect directly with relevant sportsbook suppliers and schedule one-to-one meetings at the dedicated SBC Connect Lounge (CR1). Find out more about SBC Connect Meets here.
Sportsbook show floor tour (Wednesday, 30th September): Explore sportsbook platforms, data services, trading solutions and emerging technologies through an SBC-led tour dedicated specifically to the sector. Register here.
Smart Connect: Cut through the noise with pre-qualified meetings between operators and suppliers, matched according to your markets, business needs and commercial priorities. Register here.
Regulatory Gaming Meet Ups: Choose from 21 market-focused meetups covering key jurisdictions around the world, providing opportunities to connect directly with regulators, legal specialists and professionals operating in those markets. Register here.
AI Speed Networking (Wednesday, 30th September): Fast-paced, themed networking where you can connect with dozens of attendees interested in AI in under an hour.

And once the exhibition closes, the networking continues.

The SBC Summit Opening Party gives you an opportunity to break the ice before the main event gets underway, while INFINITY Lisbon closes the week with performances from Tiësto, Blasterjaxx and Marc Vedo.

For sportsbook professionals, that combination means you can spend the day making targeted commercial connections before continuing those conversations in a more relaxed environment later that evening.

View our full networking schedule here.

Find Your Next Affiliate Partners at Affiliate Leaders Summit

Looking to grow your sportsbook’s player acquisition strategy? Your week in Lisbon does not have to stop at SBC Summit.

Running alongside SBC Summit, the Affiliate Leaders Summit is now a standalone event dedicated entirely to the global affiliate marketing industry.

Bringing together 10,000 affiliate professionals, the event gives sportsbook operators the opportunity to meet potential acquisition partners across a huge variety of channels and markets.

This includes:

Sports betting affiliates, tipsters and prediction platforms
Review, comparison and odds comparison sites
SEO and content publishers
Paid media and PPC specialists
Content creators, influencers and social publishers
Affiliate networks and agencies

Operators can also connect with the technology and service providers powering affiliate programmes, from tracking and attribution platforms to compliance, analytics and marketing technology.

Whether you’re looking to strengthen existing affiliate relationships, diversify your acquisition channels or find partners capable of helping you enter a new market, Affiliate Leaders Summit puts thousands of potential partners in one place.

Please note: Affiliate Leaders Summit is a standalone event and requires a separate ticket.

Find out more about Affiliate Leaders Summit here.

Three Days to Strengthen Your Sportsbook

Sports betting never stands still, and neither should the professionals working within it.

It’s why SBC Summit is the perfect event for anyone working in the sector.

Whether you’re looking to improve your existing sportsbook, enter a new market, strengthen your acquisition strategy or simply understand where the sector is heading next, SBC Summit gives you the people, ideas and technology to take that next step.

Ready to join the global sports betting community in Lisbon? Secure your SBC Summit pass here.