7 Reasons Why SBC Summit is a Must-Attend for Casino Professionals

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The casino sector may be one of the fastest-moving areas of global gaming, but keeping pace is becoming increasingly complex.

Operators, suppliers and game studios are under constant pressure to deliver engaging products, embrace new technology, meet changing player expectations and navigate evolving regulation, all while keeping an eye on the bottom line.

SBC Summit gives casino professionals the chance to step outside the day-to-day, see how others are tackling these challenges and explore the products, strategies and innovations changing the way players experience online gaming.

Across three days, you can learn from industry leaders, compare approaches, discover the latest gaming technology and build relationships with operators, suppliers, studios and regulators from around the world.

So wherever you sit within the casino ecosystem, here are 7 reasons why SBC Summit is one of the most important events in your 2026 calendar.

Hear How Seven Industry Leaders See the Future of Gaming

What do you get when you bring seven of the industry’s leading executives onto one stage?

On Tuesday, 29th September, seven of the biggest names across betting and gaming will convene at the MEO Arena’s Super Stage for the ‘Super CEO Panel: The Industry Speaks’.

Speakers include:

Jesper Svensson (CEO, Betsson Group)
Kresimir Spajic (CEO, Allwyn Digital)
Albert Simsensohn (Deputy CEO, Super Technologies)
Dieter John (Group CEO, FEG)
Aris Dimarakis (Deputy CEO, Kaizen Gaming)
Tom Bowry (Chief Strategy Officer, Flutter International)
Dinos Stranomitis (CEO, Altenar)

For iGaming professionals, it’s a rare opportunity to hear how senior industry leaders are approaching some of the biggest questions shaping the sector’s future, such as:

Is AI a genuine game changer or simply hype?
Are stricter regulations protecting players or hampering growth?
Can the industry balance growth with responsibility?
Where is the line between innovative gaming formats and regulatory loopholes?

Additional Super Stage viewings:

Leadership in Sports Business: Featuring basketball icon, investor and philanthropist Michael Jordan, Sportradar Founder and CEO Carsten Koerl and DraftKings Co-Founder and CEO Jason Robins. Read more.
Record Success: Leadership in Sports with Charles Oliveira: Featuring UFC Lightweight champion Charles Oliveira.

An Entire Day Dedicated to iGaming Innovation

In addition to the Super Stage, iGaming professionals with a Conference, Business or VIP Pass will benefit from an entire day dedicated to the challenges and opportunities impacting global gaming through the iGaming Product & Design conference track.

Taking place on Wednesday 30th September, on the Tech & Innovation stage, the track brings together casino operators, game developers and technology experts to explore player behaviour, product design, loyalty, AI and the changing expectations of the next generation of players.

Sessions include:

View the full track here.

See the Bigger Picture

Casino professionals can also attend a number of relevant sessions across the wider SBC Summit conference agenda, with sessions delving into the technological, regulatory and commercial trends affecting day-to-day operations.

Global & Emerging Markets: Understand where new opportunities are developing and how regulation is changing across established and emerging betting markets.
Technology & Innovation: Explore technology designed to improve marketing, engagement and understanding of player behaviour.
Regulation & Compliance: Stay informed on the rules shaping player protection, compliance and sustainable gaming operations.

View the full agenda here.

Develop Practical Skills You Can Use Immediately

On Tuesday 29th September, casino professionals will have the chance to build upon the lessons learned across the conference stage, through a series of Tech Academies and Masterclasses built around active learning and skill development.

Player Experience Academy

Across five sessions, casino professionals will explore how gamification can create more engaging player experiences and strengthen long-term loyalty.

Attendees will learn how to:

Design engaging experiences using gamification, progression and reward mechanics
Understand how gamification can influence behaviour and strengthen loyalty
Explore the ethical and regulatory considerations surrounding gamification
Adapt missions, achievements and seasonal content for betting and gaming

Electronic Gaming Masterclass

Across five hours, Lucien Wijsman (Consultant, Electronic Gaming Academy) will explore player psychology and how operators and studios can build gaming experiences around different player behaviours.

Attendees will learn how to:

Build a modern player segmentation framework
Align products and experiences with specific player groups
Better understand how players experience slot mathematics
Communicate game characteristics beyond RTP and volatility

The Tech Academies and Masterclasses are only available through the Education + Pass upgrade, priced at €249. Please note this upgrade provides access to ONE Tech Academy or Masterclass.

Explore the Casino Ecosystem Under One Roof

Across the SBC Summit show floor, the Casino & iGaming Zone brings together global operators, game studios and technology providers across three dedicated halls.

For operators, it’s an opportunity to compare platforms, discover new games and suppliers, benchmark different approaches and speak directly with the teams behind products that could strengthen your offering.

For suppliers and studios, it’s a chance to showcase your latest products and services, increase your visibility and connect directly with operators actively looking for new content, technology and commercial partners.

Solutions on display include:

Games, studios and content
Aggregators, platforms and infrastructure
Live casino and entertainment
CRM, loyalty and player engagement
UX, gamification and personalisation
AI, acquisition and next-generation gaming technology

Exhibiting companies include:

Amusnet (A411)
BGaming (B301)
EGT Digital (A201, A301 & A206)
Endorphina (A318)
Flutter (A241)
Optimove (A421)
Playtech (B201)
SOFTSWISS (B501)
SPRIBE (A416)
Synot Games (B421)
TaDa Gaming (B526)

View the full floor plan here.

Discover the Future of iGaming

SBC Summit isn’t only about the technology already powering iGaming. It’s also an opportunity to discover what could come next.

The Product Innovation Stage runs throughout all three days, giving companies a platform to unveil and demonstrate their latest products, technologies and services.

Nearby, the Startup Hub brings together emerging companies developing new solutions for the betting and gaming industry.

For iGaming professionals looking for a competitive edge, both provide an opportunity to discover technology before it becomes commonplace across the market.

Find Your Next Partner

A successful casino operation is built on strong partnerships.

Whether you’re an operator searching for new content, a studio looking for distribution or a supplier seeking your next client, SBC Summit connects you with those who truly matter across the iGaming ecosystem.

iGaming professionals with a VIP, Networking or Business Pass can make those introductions even easier through a range of structured networking experiences:

SBC Connect Meets: Use the SBC Connect app to search attendees by company, role, vertical and business type, connect directly with relevant operators or suppliers, and schedule one-to-one meetings at the dedicated SBC Connect Lounge (CR1). Find out more about SBC Connect Meets here.
Show floor tour: Meet platform and aggregator providers, casino and crash game studios and AI gaming technology specialists through industry-themed, SBC-led tours. Register here.
Smart Connect: Take part in pre-qualified operator and supplier meetings matched around your specific markets, business needs and commercial priorities. Register here.
Regulatory Gaming Meet Ups: Choose from 21 market-focused meetups connecting attendees with regulators, legal specialists and professionals operating across key jurisdictions. Register here.
Speed Networking: Make multiple new connections through fast-paced networking sessions organised around specific industry themes including AI and payments. Register here.

But the networking opportunities don’t stop when the show floor closes.

The SBC Summit Opening Party gives you an opportunity to get conversations flowing before the main event gets underway, while INFINITY Lisbon closes the week with performances from Tiësto, Blasterjaxx and Marc Vedo.

From scheduled meetings to spontaneous conversations over drinks, iGaming professionals will have countless opportunities to make connections throughout the entire week.

View our full networking schedule here.

Three Days Dedicated to the World of Casino

Whether you’re an operator or supplier, staying competitive means keeping pace with a sector that never stops evolving.

From new technology and player insights to commercial partnerships and emerging markets, SBC Summit brings together the people, ideas and solutions to help you prepare for what comes next.

Ready to join the global iGaming community in Lisbon? Secure your SBC Summit pass here.