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The Greatest Show in Gaming
29 SEPTEMBER – 1 OCTOBER 2026
FEIRA INTERNACIONAL DE LISBOA & MEO ARENA
Welcome to SBC Summit
SBC Summit is known as the Greatest Show in Gaming for good reason. Several, in fact. And they all come down to one simple truth. SBC’s flagship global event delivers the scale the industry expects while staying focused on what matters most. Clarity and value.
At its core, SBC Summit is an ecosystem that connects the many facets of the industry. Markets. Voices. Innovation. And most importantly, the senior decision-makers shaping its future. It delivers on every front. The right people, from C-levels and founders to heads of product, payments and marketing. The insights you are looking for to understand where the industry is heading. The tech shaping the market. All brought together in an environment designed with the attendee at its centre. Every detail serves one purpose: helping you make the right connections. The tools to learn, meet, live and experience are all in place. We take care of the rest by delivering an event that makes it all feel effortless. You arrive with questions about markets, strategy, and partnerships. You leave with clarity on what comes next.
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Pick your perfect pass
Select from five ticket tiers tailored to your goals
COMPARE TICKETS
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SBC SUMMIT BY THE NUMBERS

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Delegates

Global audience across 150+ countries

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Operators

Every tier, every key role

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Affiliates

From giants to rising creators

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Exhibitors & Sponsors

Showcasing latest tech and solutions

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World-class Speakers

Voices from industry and beyond

2026 Floor Plan
Premium Strategic Partners
Previous Headline Speakers
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Previous Keynote Speaker Keynote
Gary
Vaynerchuck
Serial Entrepreneur & Marketing powerhouse
Chairman of VaynerX
Agenda
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Previous Keynote Speaker Keynote
Randi
Zuckerberg
Founder & CEO
Zuckerberg Media and HUG
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Previous Keynote Speaker Keynote
Sir Tim
Berners-Lee
Inventor of the World Wide Web
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Previous Keynote Speaker Keynote
Oleksandr
Usyk
Undisputed Heavyweight Champion
Real Value, Every Step of the Way
Top Tier Content
Top Tier Content
SBC Summit delivers insights that drive real business growth. With six themed conference stages, it covers every market and vertical, supported by expert-led academies, hands-on masterclasses, and innovation showcases. Built for every profile, every need, and every way of learning.
Superb Networking
Superb Networking
Networking should not be left to chance. Our networking programme is designed to help you make the right connections through a range of structured and informal opportunities tailored to different goals and attendee types. Beyond the expo floor, networking continues across multiple evening events, giving you even more ways to build valuable relationships throughout the week.
Latest Industry Innovations
Latest Industry Innovations
All your tech needs, covered. With 800+ exhibitors and sponsors, the expo floor is a marketplace of products, services, and hands-on demos designed to help you find the right solutions. At this scale, you have the choice to find what truly gives you a competitive advantage.
Quality Attendees
Quality Attendees
While the scale of 40,000 is impressive, it is the quality of the audience that drives real value. Meet C-level decision-makers and budget holders actively shaping markets, and connect with professionals across every key function from a truly global audience ready to do business.
World-Class Speaker Lineup
World-Class Speaker Lineup
With 600+ speakers powering the agenda, you get a comprehensive view of the industry’s key topics, delivered by those who know it best. Expect a mix of outside perspectives through keynotes, expert-led academies and masterclasses, and a strong lineup of top industry voices alongside fresh new speakers.
Make Headlines
Make Headlines
The event enjoys coverage from leading industry media, who you can meet at the Media Hub or across the show floor, as well as traditional outlets across print, TV, and radio. With journalists on-site and strong local attention in Lisbon, it offers unmatched exposure and the chance to make headlines.
Get Your Tickets!
Operators, affiliates, and regulators may qualify for complimentary passes by filling out a short form. Our relationship team reviews each submission and allocates tickets within 3–5 working days. Everyone else can choose from five ticket options designed around how they want to experience the event, from a free Expo Only Pass to packages that include conference access, networking-focused experiences, combined access options, or the full VIP experience.
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Testimonials
SBC Summit is really good at creating a broad content programme and organised networking. It gives you a platform to jumpstart conversations in whatever way works for you.
Pierre Cadena
COO, Catena Media
With so many people here, you can catch up with everyone you need to from all over the world.
Jesper Svensson
CEO, Betsson Group
When you combine the positive atmosphere with the insights you can gain, it’s truly top-notch.
Ivan Gojic
Chief Sportsbook Officer, Entain CEE
It was probably the most fruitful show for us in terms of business throughout the year – a definite must-attend.
Elaine Gardiner
Managing Director, TAG Media
In B2B, tight relationships are everything. Here, we can connect with all key market players in one place.
Yaroslava Romaniv
Head of Marketing and PR, GR8 Tech
Our booth was buzzing; packed with meetings, existing clients, and new leads.
Ramon Glieneke
COO, Alea
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*Available to all registered attendees starting 24 August 2026

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