Attend - SBC Summit

Why Attend?

Every market you cover. Every discipline you care about. One place to meet them all. SBC Summit. SBC Summit gives the global gaming industry something rare: clarity. Some events give you insight. Others give you contacts. Others give you a marketplace. SBC Summit brings it all together, so your time here works harder for you. The industry gathers here for a reason. Learning, product discovery, and connections all come together in one place, wrapped in experiences that make you feel part of something bigger than just an industry event. You’ll have direct access to the people building the products, running the operators, and shaping the rules of the industry. That balance delivers four advantages: Speed. Discovery. Access. Foresight. See the market clearly. Raise your profile. Build relationships that drive business.

SBC SUMMIT BY THE NUMBERS

Delegates

Global audience across 150+ countries

Operators

Every tier, every key role

Affiliates

From giants to rising creators

Exhibitors & Sponsors

Showcasing latest tech and solutions

World-class Speakers

Voices from industry and beyond

How We Deliver Value

Top Tier Content

SBC Summit delivers insights that drive real business growth. With six themed conference stages, it covers every market and vertical, supported by expert-led academies, hands-on masterclasses, and innovation showcases. Built for every profile, every need, and every way of learning.

DIVE INTO TRACKS EDUCATIONAL OFFERINGS

Superb Networking

Networking should not be left to chance. Our networking programme is designed to help you make the right connections through a range of structured and informal opportunities tailored to different goals and attendee types. Beyond the expo floor, networking continues across multiple evening events, giving you even more ways to build valuable relationships throughout the week

EXPLORE SBC CONNECTIONS SEE WHAT'S ON

Latest Industry Innovations

All your tech needs, covered. With 800+ exhibitors and sponsors, the expo floor is a marketplace of products, services, and hands-on demos designed to help you find the right solutions. At this scale, you have the choice to find what truly gives you a competitive advantage.

SPONSOR/EXHIBIT FLOOR PLAN

Quality Attendees

While the scale of 40,000 is impressive, it is the quality of the audience that drives real value. Meet C-level decision-makers and budget holders actively shaping markets, and connect with professionals across every key function from a truly global audience ready to do business.

2025 ATTENDEES

World-Class Speaker Lineup

With 600+ speakers powering the agenda, you get a comprehensive view of the industry’s key topics, delivered by those who know it best. Expect a mix of outside perspectives through keynotes, expert-led academies and masterclasses, and a strong lineup of top industry voices alongside fresh new speakers.

VIEW SPEAKERS EXPLORE AGENDA

Make Headlines

The event enjoys coverage from leading industry media, who you can meet at the Media Headquarters or across the show floor, as well as traditional outlets across print, TV, and radio. With journalists on-site and strong local attention in Lisbon, it offers unmatched exposure and the chance to make headlines.

MEDIA HEADQUARTERS SBC SUMMIT NEWS

Ways to Attend SBC Summit

There are multiple ways to experience SBC Summit. We offer flexible options so you can choose the pass that matches your goals. Explore the expo, attend conference sessions, focus on networking, or go all in with a VIP Pass. Exhibiting or sponsoring? Check your ticket allocation with your SBC contact.

For Delegates

Not sure which pass to go for? Think about your priorities. Is it access to the expo floor to scout new products? The conference content? Networking? Or all of the above? Choose from five ticket options to build the experience that fits your goals. Group passes are also available, and additional elements can be unlocked through add-ons, giving you the flexibility to tailor your time at the event.

GET YOUR PASS NOW

For Affiliates

Work for a company running a website, media platform or community that promotes iGaming brands? Your free Affiliate Leaders Summit VIP Pass also unlocks an all-inclusive SBC Summit VIP Pass worth €999, giving you access to everything both events have to offer (excluding the SBC Summit SBC Connect app). Spend your time where it matters most at Affiliate Leaders Summit, while also enjoying the scale and spectacle of the Greatest Show in Gaming.

CLAIM FREE PASS

For Operators

Running a sportsbook or casino operation? You may qualify for complimentary SBC Summit passes with access to conference sessions, the exhibition floor, networking events, and premium on-site experiences. Your pass also includes advanced access to the SBC Connect app, allowing you to view attendee lists, send messages and meeting requests, and join dedicated networking experiences such as speed networking and regulatory meetups.

CLAIM PASS

The Companies in the Room

With 40,000 attendees spanning every corner of the global gaming industry, this is where operators, affiliates, regulators, suppliers, and media converge at scale. Whatever your goal, partnerships, deals, insights, or exposure, the people you need are here. The 2026 list is still growing as registrations come in. For a preview of what to expect, explore the 2025 attendee list and see the calibre of companies already in the mix.

Get 2025 Attendee List

Testimonials

SBC Summit is really good at creating a broad content programme and organised networking. It gives you a platform to jumpstart conversations in whatever way works for you.

Pierre Cadena

COO, Catena Media

With so many people here, you can catch up with everyone you need to from all over the world.

Jesper Svensson

CEO, Betsson Group

When you combine the positive atmosphere with the insights you can gain, it’s truly top-notch.

Ivan Gojic

Chief Sportsbook Officer, Entain CEE

It was probably the most fruitful show for us in terms of business throughout the year – a definite must-attend.

Elaine Gardiner

Managing Director, TAG Media

In B2B, tight relationships are everything. Here, we can connect with all key market players in one place.

Yaroslava Romaniv

Head of Marketing and PR, GR8 Tech

Our booth was buzzing; packed with meetings, existing clients, and new leads.

Ramon Glieneke

COO, Alea

Frequently Asked Questions

When and where will SBC Summit 2026 be held?

SBC Summit 2026 will take place from 29 September to 1 October at the Feira Internacional de Lisboa (FIL) and the MEO Arena in Lisbon. The event includes a dedicated Payment Expert Summit as part of its core offering. The Affiliate Leaders Summit will ALSO be held at FIL during the same dates, but will operate as a standalone event this year, with its own programme and access requirements. You can find more information about the event and what’s included here.

Are the Affiliate Leaders Summit and Payment Expert Summit separate events?

The Payment Expert Summit is a dedicated side summit that takes place within SBC Summit. No additional registration is required, your SBC Summit pass gives you full access. It focuses on all things payments, including compliance, technology, KYC, AML, and more, and features:

A dedicated expo area
Tailored conference sessions
Targeted networking opportunities

In contrast, the Affiliate Leaders Summit is a standalone event this year. While it is co-located with SBC Summit and runs on the same dates, it operates independently and requires a separate ticket. An SBC Summit pass does not grant access. As the name suggests, the Affiliate Leaders Summit is entirely focused on affiliate marketing. It brings together operators, affiliates, and suppliers working in acquisition and performance marketing to explore traffic generation, optimisation strategies, and growth opportunities.

What are the venue opening hours?

Monday, 28th September Exhibitor access: 12:00–20:00 (stand preparation and checks) Early badge collection will be available (exact timings TBA) Tuesday, 29th September Exhibitor access: from 08:00 Attendee access: from 09:00 Venue closes: 18:00 Festival Square: Open until 20:00 Wednesday, 30th September Exhibitor access: from 08:00 Attendee access: from 09:00 Venue closes: 18:00 Festival Square: Open until 20:00 Thursday, 1st October Exhibitor access: from 08:00 Attendee access: from 09:00 Venue closes: 17:00 Festival Square: Open until 17:00

Who will benefit from attending?

SBC Summit is the flagship global gathering for the entire gaming and betting industry, bringing together the people who need to meet, learn from, and do business with each other in one place. What makes the event truly valuable is the mix. You are not just meeting your peers, you are engaging with the full ecosystem that shapes the industry.

Operators: From global sportsbooks and casino brands to emerging platforms, with attendees spanning C-level executives, product leaders, trading teams, marketing, CRM, compliance, payments, and commercial roles.
Affiliates: From major affiliate networks and media groups to SEO specialists, content publishers, and performance marketers. The Affiliate Leaders Summit, a standalone event taking place alongside SBC Summit, is specifically designed for this audience. Affiliates can attend for free, while other participants require a separate ticket. You can find more information here.
Suppliers & Service Providers: Platform providers, game studios, payments companies, and tech specialists showcasing the products and solutions that power the global gaming industry.
Regulators: Licensing authorities, compliance leaders, and policymakers from across global jurisdictions, shaping how markets operate and evolve.
Sports Organisations: Clubs, leagues, federations, and integrity bodies managing sponsorships, partnerships, and commercial rights.
Media: Journalists, analysts, and content teams influencing the global industry conversation.
Startups and Scale-ups: Innovative companies bringing new ideas to market, from niche products to disruptive business models.
Marketing and Martech Specialists: Experts in CRM, automation, acquisition, and engagement strategies, both within and beyond gaming.
Fintech, AI, and Tech Specialists: Payments providers, data experts, AI companies, and infrastructure providers driving innovation across platforms and player experience.
Consultants, Advisors, and Investors: Strategy, legal, compliance, and investment professionals identifying opportunities, guiding market entry, and supporting growth.

Is SBC Summit Only for the Sports Betting & iGaming Crowd?

Not anymore. While rooted in sports betting and iGaming, SBC Summit has evolved to reflect the broader ecosystem surrounding these sectors. The event now attracts:

Fintech professionals exploring synergies with gaming
Tech innovators driving AI, blockchain, and Web3 adoption
Marketing leaders from outside gaming learning from a fast-moving industry
Affiliate marketers transitioning from other verticals
Startups curious about entering the gaming space

To make the event even more accessible, the Free Expo Only Pass allows professionals from any industry to explore the exhibition at no cost.

How Do I Register for SBC Summit?

You can view and purchase all ticket options here. A range of passes is available depending on your goals, whether you are focused on learning, networking, product discovery, or a combination of all three, ensuring you get the most value from your time and investment at SBC Summit. Operators and affiliates can also apply for a Complimentary VIP Event Pass. This is the highest-tier pass, equivalent to a VIP ticket, providing access to all areas of the event, including the full conference programme, exhibition floor, and networking opportunities. Please note that certain special events, such as the SBC Awards or invite-only networking sessions, require separate tickets or invitations.

Do Affiliates and Operators get free passes?

Affiliates, operators, and regulators can apply for complimentary event passes by completing the relevant form: affiliates here, operators here and regulators here. Please remember that the Affiliate Leaders Summit is a standalone event this year and, therefore, requires a separate ticket. Eligibility criteria apply, and all applications are manually reviewed by our team. The criteria are not complicated. A real person will review each application to confirm that you work for the company you claim to represent, and that you are genuinely part of either an operator (a platform that accepts player bets) or an affiliate (a company or individual that drives traffic to gambling operators). All other attendees can explore and purchase ticket options here, with a range of passes available depending on your goals, whether that’s learning, networking, product discovery, or a combination of all three.

Are there any official evening networking parties?

Yes. SBC Summit features a series of official evening networking events, including the SBC Summit Opening Party and the INFINITY Lisbon Closing Party, which will once again host world-famous DJs (previous headliners include Alok and Timmy Trumpet). These events are a key part of the overall experience, offering a more relaxed and social setting to connect with clients, colleagues, and new contacts after a full day on the show floor. Please note that entry is limited to specific ticket types (Networking Pass and VIP Pass), with access also available via an upgrade for Expo Pass, Conference Pass, and Business Pass holders. Wristbands are required for entry. No wristband, no access. To view full details of all evening networking events, please refer to the Event Schedule.

How and when can I collect my badge?

Airport Badge Collection (Recommended) Avoid queues on opening day by collecting your badge in advance at Humberto Delgado Airport, starting Sunday, 27 September. After exiting Arrivals, simply turn right and follow the event signage to the badge collection area. Airport Badge Collection Hours:

Sunday, 27 September: 09:00–23:00
Monday, 28 September: 06:30–23:00
Tuesday, 29 September: 06:30–21:00
Wednesday, 30 September: 06:30–15:30

Pre-Registration at FIL (Recommended) You can also collect your badge at the Feira Internacional de Lisboa (FIL) on Monday, 28 September: 12:00–20:00 Onsite Registration Badges can be collected at the venue during the event at the registration desks. Please note that queues may be longer during peak times. Digital Wallet: For the quickest entry, add your event pass to your phone’s digital wallet. You can then scan it at our on-site terminals to print your badge instantly. PLEASE NOTE that Affiliate Leaders Summit attendees will use a separate entry and registration area. We recommend checking the floor plan in advance to see exactly where to go.

How can I identify specific types of attendees onsite?

To help you quickly identify who’s who, badges are colour-coded by attendee type:

Yellow/Orange – Operators
Purple – Affiliates
Blue – All other attendees (suppliers, regulators, service providers, etc.)

Can I view the online panel sessions?

Yes. All sessions will be available post-event via SBC Connect. Certain pass holders will have on-demand access. To check whether your ticket type includes access to SBC Connect and post-event panel sessions, please refer to the ticket comparison table here. Note: SBC Connect is the official event app and your one-stop shop for organising your time at the event and networking. It gives you access to the attendee list, and with certain ticket types, you can also reach out and schedule meetings in advance. You can read more about SBC Connect and its functionalities here.

Are food and drinks available at the venue?

Yes. SBC Summit features its own on-site Food Festival, offering a wide variety of food and drink options throughout the event. Attendees can choose from multiple vendors serving a diverse range of cuisines, including healthy options, vegan and vegetarian dishes, as well as local specialities. Whether you’re looking for a quick bite between meetings or a more relaxed lunch, there’s something to suit every preference without needing to leave the venue. Food and drinks are generally not included with most passes and can be purchased directly from vendors. However, VIP pass holders benefit from complimentary food and drink options. Food Festival areas also feature dedicated seating and live music, creating a more relaxed environment to take a break or continue conversations. You can find their exact locations on the floor plan. These areas are spread across the venue, so you’re never too far from food and drink options and can avoid long queues during peak times.

Are there recommended hotels or accommodation options?

Yes. We’re committed to delivering a seamless experience for all SBC Summit attendees, including where you stay. Through our official hotel partner, LEADING, you’ll have access to HotelMap’s best available rates, secure booking, and fully transparent pricing, making it easy to find accommodation that suits your needs and budget. By booking through our official partner, you benefit from competitive rates across a range of hotels, clear pricing with no hidden fees, and dedicated support to ensure a smooth and stress-free experience. For those travelling in groups, there are also tools and benefits designed to simplify coordination and manage bookings efficiently. Booking early is strongly recommended to secure the best options and availability during one of the busiest weeks in Lisbon. Browse your options here.

Is there an official event app?

Yes. SBC Connect is the official event app, designed to help you plan your time at SBC Summit and make the most of your networking opportunities. Through the app, you can browse the attendee list, explore the event schedule, and, depending on your ticket type, reach out to other participants and set up meetings in advance. It’s your central hub for staying organised and connecting with the right people. We recommend downloading the app and setting up your profile ahead of the event to get the most out of your experience. SBC Connect will launch on 24 August 2026, and you can find more information about its features here.

What are our terms and conditions for event attendance?

You can find the full Terms and Conditions for Event Attendance here.

Where can our Code of Conduct be found?

You can find our Code of Conduct here.

Where can our Privacy Policy be found?

You can find our Privacy Policy here.

Are there any restrictions on attendance?

SBC events are strictly for individuals aged 18 and over.

Is smoking allowed?

Smoking is not permitted inside the venue at any time, in accordance with local legislation. Designated outdoor smoking areas are available. Please ensure you use only these areas, including when using electronic cigarettes or vaping devices.

Is there a lost and found?

Yes. Any lost property that is found should be handed in at the event Help Desk. If you have lost an item during the event, please visit the Help Desk for assistance. After the event, you can contact the organisers at [email protected]

If I can no longer attend, can I transfer my ticket?

Yes. If you’re unable to attend, you can transfer your ticket to a colleague at no additional cost. All substitution requests must be submitted via email at least 24 hours before the event and should include:

Name, job title, and contact email of the original (registered) delegate
Name, job title, and contact email of the replacement delegate

Please send requests to [email protected].

What is the refund or cancellation policy?

You can request a refund for any paid pass up to 14 working days before the event. After this deadline, cancellations are non-refundable. Please note that a small processing fee (up to 3%) may apply to approved refunds. We recommend reviewing the full Terms & Conditions during registration for complete details.

What is the ticket policy if the event cannot go ahead?

If the physical event cannot take place for any reason, all ticket holders may either transfer their ticket to another SBC event or request a refund in line with our ticketing Terms & Conditions.

How do I attend the SBC Awards?

The SBC Awards is a separately ticketed gala dinner and awards ceremony celebrating excellence across the iGaming industry. How to secure your spot:

VIP, Premium, and Standard Tables: Each table seats 10 guests and includes a red-carpet reception, a three-course dinner, and a full drinks package (champagne on arrival, plus wine, beer, and spirits), along with branded table signage. Premium and VIP tables benefit from enhanced positioning and additional perks.
Individual Tickets: Ideal for solo attendees, these include the full dining experience and drinks package.

Important: SBC Awards tickets are not included with any SBC Summit pass and must be purchased separately.

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