Sportsbook Trading Masterclass

Tuesday, 29 September 2026

12:00-17:30

Sala Tejo, MEO Arena

What you will learn

A series of hands-on, interactive masterclasses covering everything from the fundamentals of the sports betting industry to advanced odds making and predictive modelling. Real-world knowledge, techniques and tools that attendees can apply immediately. Trainer: Jonathan Smith Please note: This Masterclass is exclusively available to delegates with an Education+ Upgrade. Learn more about the upgrade below.

Get the Education+ Upgrade

By attending, you’ll be able to:

Understand how the sports betting industry works, learning the principles behind odds, probability, data, sportsbook products and bookmaker profitability.
Build a strong foundation in odds-making, understanding how prices are created, evaluated and refined using market data and trading techniques.
Create your own sportsbook odds, applying practical methodologies to develop prices from existing data feeds and identify whether market prices are offering value.
Develop sports-specific pricing models, building odds for NBA moneyline, spread, totals and player proposition markets while exploring tournament winner modelling.
Gain hands-on experience using industry tools, applying Excel and Python to real trading scenarios that can be adapted to your own sportsbook environment.

Presenter

Jonathan Smith

Founder at Sportsbook Training Services

Sessions

Tuesday, 29 Sept.

12:00-17:30

What is sports betting and how does it work?

A beginner’s guide to how the sports betting industry operates. Among the topics attendees will learn are:

How to understand odds and probability
How we predict sporting outcomes
How odds are created and supplied
How sportsbooks make money
Why is data important at every stage of the process
What are the products most attractive to customers?

Materials required: None Suitable for: All, but especially newcomers.

Tuesday, 29 Sept.

13:30 - 17:00

Odds-making fundamentals

Attendees will learn:

Important odds-making techniques
How to understand if the odds they are monitoring are good enough
How to create their own odds from existing feeds and data

Materials required: Laptop, internet access, Excel Suitable for: Junior traders, newcomers to sports betting, and sportsbook and product managers.

Tuesday, 29 Sept.

13:30 - 17:00

Predicting outcomes in the NBA

Attendees will learn how to:

Create odds for match winner (money line), handicap (spread), totals and player props.
Create a robust tournament winner model

Materials required: Laptop, internet access, Excel, Python Suitable for: Intermediate sports traders, trading managers, product managers and data analysts.

Who is the Masterclass for?

Aspiring & Junior Sportsbook Traders

Build a strong foundation in sportsbook operations, odds compilation and pricing methodologies through structured, hands-on learning.

Sportsbook Traders & Trading Analysts

Strengthen your ability to create, evaluate and refine sportsbook odds while developing practical modelling skills using industry-standard tools.

Trading Managers

Gain a deeper understanding of pricing workflows, model development and trading decision-making to improve sportsbook performance.

Product & Sportsbook Operations Teams

Develop the knowledge needed to better understand sportsbook pricing, evaluate trading suppliers and collaborate more effectively with trading teams.

Get Your Upgrade

Format note

Progressive Learning Journey

The programme is structured to take you from sportsbook fundamentals through to advanced pricing exercises, with each session building on the previous one.

Practical Workshops

Work through real trading scenarios and develop sportsbook models using Excel and Python, guided by industry best practice.

Expert-Led Instruction

Learn directly from Jonathan Smith, a veteran oddsmaker with decades of experience building and managing sportsbook trading operations.

Immediately Applicable Skills

Leave with practical techniques for creating, evaluating and modelling sportsbook odds that can be applied in your day-to-day role.

Education+ Upgrade Pass: How to Upgrade

Only from

€249

Select the Tech Academy (or Academies) and/or Masterclass (or Masterclasses) you wish to attend by completing the form below.
Once your submission has been received, you will be sent a secure payment link to purchase the Education+ Upgrade.
Your place will only be confirmed once payment has been successfully completed.

Please note: Submitting the form alone does not reserve or confirm your place. Your attendance at the selected Academy or Masterclass is only guaranteed after payment has been received.

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