With more than 800 exhibitors and sponsors spread across four exhibition halls, SBC Summit’s show floor is the most important meeting point for the global betting and gaming industry.
Whether you’re searching for new partners, exploring emerging markets, discovering the latest technology or strengthening existing relationships, it’s where some of the industry’s most valuable conversations begin.
But with so much to see, knowing where to start can be a challenge.
That’s why we’ve put together this guide. From understanding the layout and finding the right exhibitors to discovering networking spaces and specialist hubs, here’s everything you need to make the most of your time on the show floor.
Understanding the Show Floor Layout
Rather than squeezing every exhibitor, networking lounge, meeting space and conference stage into one giant exhibition hall, SBC Summit is divided into four themed halls, each centred around a key sector of the betting and gaming industry.
The idea behind it is pretty simple. Instead of wandering the show floor hoping to stumble across the right companies, you can head straight to the areas most relevant to your business.
- Looking for a new sportsbook platform? Make Hall 3 your first stop.
- Keen to explore the latest casino content and game studios? You’ll want to spend plenty of time in Halls 1 and 2.
- Interested in payments, fintech or compliance? Hall 4 should be at the top of your list.
With that in mind, let’s take a closer look at the exhibitors you’ll meet across the week. From established global suppliers to fast-growing studios, you’ll find everything needed to strengthen your gaming offering in one place.
Finding the Companies That Matter Most to You
iGaming & Casino Zones
Hall 1, Hall 2 & Hall 4
With casino representing one of the industry’s largest and fastest-moving sectors, Hall 1, Hall 2 and part of Hall 4 are dedicated to the world of iGaming and casino.
Across the three halls, attendees can explore everything from leading game studios and live casino suppliers to platform providers, aggregators and the technologies helping operators improve acquisition, engagement and retention.
Whether you’re searching for new game content, evaluating platform providers or comparing aggregation solutions, these halls make it easy to meet the companies powering today’s casino industry.
Exhibitors include:
- Aircash (D421) – Hall 4
- Alea (B213) – Hall 2
- Aviatrix (A228) – Hall 1
- BC Game (D206) – Hall 4
- CreedRoomz (B513) – Hall 2
- DollaDaze (D411) – Hall 4
- EGT Digital (A301, A206, A201) – Hall 1
- Optimove (A421) – Hall 1
- Smartsoft (A211) – Hall 1
- SOFTSWISS (B501) – Hall 2
- Spribe (A416) – Hall 1
- TaDa Gaming (B526) – Hall 2
- Uplatform (D215) – Hall 4
- Winfinity (B326) – Hall 2
Discover the full scope of iGaming & casino zone exhibitors by viewing the show floor map here.
Sports Betting Zone
Hall 3
If sports betting is your focus, Hall 3 is the place to be, bringing together the operators, suppliers and technology providers driving sportsbook innovation.
Looking to improve your betting offering, compare trading solutions or explore the latest AI-powered technology? Hall 3 has it all: bringing together sportsbook platforms, data providers, trading specialists and betting technology companies in one central location.
Exhibitors include:
- 1xBet (C301)
- Altenar (C311)
- BetConstruct (C211)
- BETBY (C206)
- Betora (C203)
- Cloudflare (C116)
- Digitain (C218)
- Kaizen Gaming (C231)
- Smartbet (C228)
- Solid Stake (C223)
- SOFTSWISS Sportsbook & Prediction Markets Forum (C422)
- Soft2Bet (C411)
- Sportradar (C431)
Discover the full scope of iGaming & sports betting zone exhibitors by viewing the show floor map here.
Payment Expert Summit
Hall 4
If payments, fintech and compliance are high on your agenda, the Payment Expert Summit exhibition floor has it all.
It brings together the companies helping operators improve payment performance, strengthen compliance and deliver smoother customer experiences.
From payment providers and open banking innovators to specialists in KYC, AML, fraud prevention, crypto and payment orchestration, you’ll find the technologies shaping the future of gaming’s payments all in one place.
Exhibitors include:
- Adyen (E521)
- Flexify (E226)
- Monet Payments (E619)
- Nuvei (E520)
- Paysafe (E216)
- Payhound (E201)
- Paytech (E508)
- Pronto Paga (E223)
- Rapyd (E501)
- Trust Payments (E627)
- Trustly (E611)
- Unlimit (E425)
Discover the full scope of Payment Expert Summit exhibitors by viewing the show floor map here.
Beyond the Main Exhibition Halls
While the four exhibition halls showcase the core sectors of the betting and gaming industry, there’s even more to discover across the show floor.
SBC Summit also features two dedicated hubs focused on some of the industry’s biggest priorities: responsible gambling and emerging start-ups.
Alongside these, the Media Hub provides a dedicated space for exhibitors, sponsors and journalists to connect through interviews, press coverage and media partnerships.
Startup Hub
Between Halls 1 & 2
Want to discover tomorrow’s industry leaders before everyone else?
That’s exactly what the Startup Hub is designed for.
Bringing together ambitious start-ups across betting, gaming, affiliation and technology, it’s the place to discover fresh ideas, innovative products and emerging businesses looking to make their mark.
For founders, it’s an opportunity to showcase their solutions to investors, operators and suppliers. For attendees, it’s a chance to spot the next big thing before it reaches the mainstream.
Exhibitors Include:
- Everest Gaming (S70)
- Gambling Turkey (S90)
- IAG Play (S160)
- NetGaming (S50)
- Playzaar Games (S10)
- Pyramid Gaming (S40)
- PYMSTR (S150)
- RISE HK (S80)
- Safe Comply (S30)
- Stellar Bets (S140)
The Start Up Hub will also host the Product Innovation Showcase Stage, allowing providers the chance to demonstrate live demos, product walkthroughs and practical use cases directly to an audience actively searching for new ideas, technologies, and tools!
Player Protection Hub
Between Halls 3 & 4
The Player Protection Hub brings together the organisations, technologies and initiatives advancing responsible gambling, player safety and regulatory compliance.
From AI-powered behavioural monitoring and affordability solutions to identity verification, intervention technology and research organisations, it’s a dedicated space for operators, suppliers and regulators to explore best practice, discover new solutions and collaborate on building safer gambling experiences.
Exhibitors include:
- BetComply (PP90)
- EyeDP (PP40)
- Fingerprint (PP10)
- Gamecheck (PP100)
- Gamstop (PP80)
- KYP (PP50)
- Mindway AI (PP70)
- Neccton (PP30)
Media Hub
Located Next to the Main Registration Area
The Media Hub connects exhibitors and sponsors with leading industry journalists, publications and content creators, helping businesses amplify their stories before, during and after SBC Summit.
Whether you’re interested in press coverage, interviews or becoming a media partner, the Media Hub provides a direct route to the industry’s leading media outlets.
Apply for press accreditation here.
Want to become a media partner of SBC Summit? Reach out to our dedicated media partnership team at [email protected].
View the entire show floor map here.
A Showfloor Designed with Networking in Mind
More than a showcase for the global betting and gaming community, the show floor has been carefully designed to ensure networking facilities can serve attendees the moment a conversation sparks.
Networking Lounges
Throughout the venue, dedicated lounges and bars provide comfortable spaces to network, hold informal meetings and continue conversations in a more relaxed setting.
Lounges & bars include:
- Coffee Bar & Lounge sponsored by Kambi (C246) – Hall 3
- Coffee Bar & Lounge sponsored by Neosurf (E516) – Hall 4
- Gold Lounge (L3) – Between Halls 1 & 2 (Business and VIP Pass holders only)
- Networking Lounge sponsored by Bet On Brasil (C716) – Between Halls 3 & 4
- Networking Lounge sponsored by NuxGames (A326) – Hall 1
- OpenBet Lounge (L2) – Between Halls 1 & 2
- Operator Platinum Lounge (D301) – Hall 4 (VIP Operator Executives and VIP Pass holders only)
- Payments Bar & Lounge sponsored by Kushki (E416) – Hall 4
Discover the full scope of networking lounges on the show floor here.
Food Festival
Spread across the venue, the Food Festival offers attendees a convenient place to eat, meet and recharge throughout the day.
With more than 50 food trucks and vendors serving everything from local Portuguese favourites and global street food to healthy options, coffee and desserts, it combines a diverse range of cuisine with relaxed seating, live music and informal networking spaces, making it easy to refuel without stepping away from the action.
Please note: VIP Pass holders will receive €30 in complimentary food and drinks funds, while other attendees can purchase directly from vendors.
Explore the array of Food Festival areas on the show floor here.
Festival Square
Once the exhibition halls begin to wind down, Festival Square comes to life.
Home to the Beer Garden, Cocktail Bar, Piano Bar, Wine Bar and Shisha Lounge, alongside live entertainment, it’s where many of the conversations started on the show floor continue into the evening.
Located by the event’s main registration area, it’s the perfect place to network, catch up with colleagues and unwind after a busy day on the show floor.
Opening hours:
- Tuesday & Wednesday: Open until 20:00
- Thursday: Open until 17:00
Networking Initiatives on the Show Floor
SBC Summit’s expanded networking programme makes it easier than ever to connect with the right people.
Taking place across the show floor, these dedicated networking initiatives help attendees arrange meetings, discover new partnerships and join conversations focused on specific markets, sectors and objectives.
SBC Connect Lounge (CR1)
- SBC Connect Meets: Arrange one-to-one meetings with operators, suppliers, affiliates, regulators, and investors before arriving in Lisbon. Through the SBC Connect app, attendees can search by company, filter by vertical, exchange messages, and schedule meetings in the dedicated SBC Connect Lounge (F741).
- Speed Networking: Fast-paced, engaging networking built around specific themes and industry verticals, allowing you to meet dozens of new contacts in just an hour.
Regulatory Gaming Meetup Lounge (F4-17)
The Regulatory Gaming Meetups are a new series of jurisdiction-focused networking sessions designed to connect the people shaping regulation, compliance and market development across the global gaming industry.
Each meetup focuses on a specific market or region and will be hosted by a regulatory expert, allowing attendees to discuss local developments, regulatory frameworks and commercial opportunities with those closest to the action.
The programme spans a wide range of markets and regions, including Eurasia, Latin America, Africa, Asia and North America, alongside country-specific sessions covering Italy, Malta, Finland, Portugal, Spain, France, the UK & Ireland, Greece & Cyprus, and many more.
To take part in the Regulatory Gaming Meetups, apply here.
Making Your Way Across the Show Floor
With so much happening across the venue, SBC Summit is designed to make getting from A to B as straightforward as possible. Whether you’re heading to a meeting, attending a conference session or exploring a new part of the exhibition, a range of digital and on-site tools will help you navigate the show floor with ease.
SBC Connect App
With hundreds of exhibitors, multiple conference stages and networking events taking place across the venue, planning your route can save valuable time.
The SBC Connect app makes that easy. Use the interactive floor plan to locate exhibitors, networking lounges and feature areas before you arrive, then build your schedule around meetings, conference sessions and networking events.
Instead of wandering the halls looking for your next appointment, you’ll know exactly where you’re going and how to get there, helping you make the most of every minute on the show floor.
On-Site Wayfinding
Prefer to navigate the venue as you go? Clear signage is positioned throughout the exhibition to help you find your destination quickly, including:
- Large floor plans positioned throughout the exhibition halls
- Overhead directional banners at key entrances and exits
- LED information screens across the venue, including Festival Square
- Freestanding directional signage throughout the show floor
- Floor graphics guiding attendees to key zones and features
Final Thoughts
However you plan to spend your time at SBC Summit, the show floor is where your event experience truly comes to life.
It’s where new partnerships are formed, new technologies are discovered and some of the industry’s biggest conversations take place.
So whether you’re visiting for casino, sports betting, payments, regulation, or simply to explore what’s next, arrive with a plan, make time to explore beyond your schedule and don’t be afraid to start conversations. You never know where the next opportunity might come from.
Access to SBC Summit’s show floor is included with all SBC Summit ticket types, as well as the Affiliate Leaders Summit VIP Event Pass.
Explore the full range of SBC Summit ticket options here.
Find out everything included with the Affiliate Leaders Summit VIP Event Pass here.
