CONFERENCE OVERVIEW · RAI AMSTERDAM · 19–21 APRIL 2027

NO OTHER EVENT TEACHES YOU THIS MUCH ABOUT YOUR OWN BUSINESS.

The industry doesn’t wait for you to catch up. It moves in regulation, in technology, in the deals happening in the room next door, whether you’re paying attention or not.

The businesses that see it first, build the advantage. The ones that see it late, spend the next year closing the gap.

Across 4 stages, 8 conference tracks and 200+ handpicked speakers, SBC Summit Europe delivers the sharpest content programme in the industry, built by the team that’s spent years learning exactly what operators, suppliers and affiliates actually need to hear.

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Stages, running simultaneously, covering every angle of the industry from operations to affiliation.

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Conference tracks, built around the specific decisions your role actually needs to make.

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World-class speakers, handpicked by the industry to teach what they know, not just talk about it.

EVERY ANGLE, COVERED

THE STAGES

Every deal, every breakthrough, every shift in the market starts with a different conversation, so we built four stages to have them all, at once, under one roof. Four focused agendas mean you spend your time learning what’s directly relevant to your role, not sitting through content that isn’t.

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OPERATION

The subject? Every market and jurisdiction in sports betting and iGaming, across Europe and beyond. The experts? Operator leaders handpicked by the industry, ready to challenge how the business really runs. From operations to compliance and regulation across the continent, this is where the decisions get made, and the stakes get real.

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INNOVATION

Panels stacked with the industry’s sharpest minds will dissect the latest breakthroughs in sports betting and iGaming. Live demos from the most cutting-edge solution providers will redefine how attendees think about innovation. And the future of the industry will be shaped by an engaged, interactive audience, primed and ready to hack.

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AUDIENCE

It’s time to go beyond the buzzwords. Omnichannel, personalisation, digital transformation: these are now the minimum requirements for operators in gaming. On this stage, attendees go one step further, learning how to build data-driven campaigns, next-level branding and flawless customer journeys in the industry’s most important exchange of ideas.

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AFFILIATION

The Affiliate Leaders Summit continues to connect the partners, technologies and strategies that actively drive revenue across modern affiliate channels, this time with a clear focus on the transformation happening across the European ecosystem. From influencers in the east to AI innovators in the west, and everywhere in between, this is the stage where affiliates lead, and the rest of us follow.

YOUR CONTENT EXPERIENCE

THE TRACKS

Every stage runs on two tracks, because no single conversation covers everything your role needs. Eight tracks in total, each one built around a specific set of decisions, from leadership and compliance to product, tech, brand and performance, so you can go straight to the sessions that matter to you and skip the ones that don’t.

LEADERSHIP & PERFORMANCE

What does it take to lead and grow a successful gaming business today? From profitability and operational performance to people, partnerships and new markets, Europe’s senior operator leaders tackle the decisions driving stronger businesses and sustainable growth.

COMPLIANCE & RESPONSIBILITY

Regulation is evolving, technology is accelerating, and operator responsibilities are growing. From AI and player data to AML, affordability and responsible gambling, how can operators stay ahead of emerging risks while protecting players, performance and their licence to operate?

SPORTS & CASINO TECH

What powers a modern sportsbook and casino? From platforms and integrations to data, APIs, payments and infrastructure, this track gets under the bonnet of the technology keeping products running, scalable and competitive across multiple markets.

PRODUCT IN PRACTICE

From concept to launch, what does it take to build sportsbook and casino products that players actually want to use? From testing new features and formats to UX, personalisation and product development, this track puts the focus on what works in practice, what doesn’t, and what operators are learning along the way.

WINNING ATTENTION

Every brand is fighting for the same thing: attention. From paid media, affiliates and influencers to social, search and emerging channels, how are gaming brands finding new audiences, cutting through the noise and turning attention into acquisition?

BUILDING LOYALTY

Getting the player is only the beginning. How do brands turn acquisition into lasting relationships? From brand positioning and messaging to CRM, personalisation, loyalty and community, this track looks at what keeps players engaged, connected and choosing your brand over the competition.

PERFORMANCE

Traffic is only valuable if it performs. From SEO and paid acquisition to data, tracking and conversion, how are affiliates and operators maximising performance, improving ROI and building more profitable partnerships in an increasingly competitive market?

ACTIVATION

How do you turn reach into results? From content and campaigns to creators, communities and new acquisition channels, this track looks at how affiliates and operators activate audiences, turn engagement into players, and create partnerships that deliver beyond the initial click.