Lottery Innovation Forum

EDUCATION FORUM

SHAPING THE FUTURE
OF LOTTERY

Europe’s lottery industry is evolving. Digital transformation, changing player expectations, emerging technologies and growing competition for consumer attention are creating new opportunities and challenges for lottery operators.

The Lottery Innovation Forum brings together lottery executives and industry leaders driving digital transformation, product innovation, marketing, customer acquisition, technology and commercial growth across Europe’s lottery sector.

Taking place at SBC Summit Europe, the Forum provides a dedicated environment for lottery operators, industry stakeholders and technology partners to exchange ideas, explore emerging opportunities and share practical strategies for building innovative, competitive and sustainable lottery businesses.

Through expert discussions, real-world case studies and interactive sessions, participants will explore how lotteries can attract new generations of adult players, accelerate innovation and embrace digital opportunities while maintaining the trust, responsibility and public purpose that define the industry.

WHY ATTEND

CONNECTING EUROPE’S LOTTERY
LEADERS & INNOVATORS

The Lottery Innovation Forum brings together up to 200 lottery executives, industry stakeholders and selected technology partners for a focused day of knowledge sharing, industry collaboration and practical learning.

Designed for executives shaping the future of lottery operations and commercial development, the Forum explores the strategies, technologies and opportunities transforming the sector.

From attracting new players and developing innovative products to accelerating digital transformation and strengthening commercial performance, participants will gain valuable insights, exchange experiences and build relationships with peers facing similar challenges.

PLAYER ENGAGEMENT & CUSTOMER ACQUISITION

Explore changing consumer behaviour, digital customer acquisition, marketing innovation, CRM, personalisation and strategies for attracting and retaining new generations of adult lottery players.

PRODUCT INNOVATION & COMMERCIAL GROWTH

Examine new lottery formats, digital products, evolving business models and opportunities to increase player engagement, strengthen competitiveness and generate sustainable commercial growth.

DIGITAL TRANSFORMATION & EMERGING TECHNOLOGY

Discover how technology, AI, data and modern digital platforms are transforming lottery operations, customer experiences and the integration of retail and digital channels.

INDUSTRY COLLABORATION & PRACTICAL INNOVATION

Connect with lottery executives and industry experts, exchange real-world experiences and explore practical solutions to shared industry challenges through case studies, interactive discussions and peer learning.

WHO SHOULD ATTEND

BUILT FOR THE EXECUTIVES SHAPING
LOTTERY INNOVATION

The Lottery Innovation Forum is designed for lottery executives, industry stakeholders and technology partners responsible for advancing innovation, customer engagement and sustainable growth across the sector.

The Forum welcomes:

Lottery CEOs & Senior Executives — Leading organisational transformation, innovation and long-term growth.
Digital & Technology Leaders — Driving platform modernisation, technology adoption and digital transformation.
Product & Innovation Leaders — Developing new products, formats and player experiences.
Marketing & Customer Acquisition Leaders — Building brands, attracting new adult audiences and strengthening customer engagement.
Commercial & Strategy Leaders — Identifying new revenue opportunities, partnerships and growth strategies.
Customer Experience & CRM Leaders — Advancing personalisation, loyalty, retention and omnichannel engagement.
Lottery Technology & Solution Providers — Supporting innovation through platforms, products, data and specialist technology.