19–21 APRIL 2027 · RAI AMSTERDAM

WECLOME TO AMSTERDAM

Amsterdam has long been a hub for iGaming, affiliate, payments and tech. And when the industry gathers for three days in April 2027 for SBC Summit Europe, the action won’t stop when the show floor closes. That energy simply moves from the venue into the city itself. Canals. Nightlife. Restaurants. Amsterdam becomes part of the event.
THE EVENT VENUE

THE RAI DISTRICT

Since opening at its current location in 1961, RAI Amsterdam has spent more than six decades bringing industries and international audiences together, growing into one of Europe’s leading exhibition venues with large-scale event space and excellent connections to Schiphol Airport and central Amsterdam.

  • Schiphol Airport to RAI Amsterdam: around 10 minutes by direct train
  • Amsterdam city centre to RAI: approximately 10–15 minutes by metro
  • Amsterdam RAI Station: just a few minutes’ walk from the venue
  • 116,000+ sqm of event space: across 12 interconnected halls
  • 70 conference and meeting rooms: all within the RAI complex

For SBC Summit Europe attendees, it means less time spent travelling and more time spent where it matters: at the event, in meetings and exploring Amsterdam.

A CHANGE OF PACE

StrandZuid

Business does not stop when the exhibition halls close

Strandzuid brings a different side of Amsterdam to SBC Summit Europe. Located on the banks of the Amstelkanaal, just moments from the show floor, the waterfront setting combines bars, terraces and open-air spaces with direct access to the city’s famous RAI beach.

 

The setting lends itself naturally to a different kind of networking. Away from packed schedules and busy exhibition halls, there’s more time to catch up with existing contacts, make new introductions and turn conversations from earlier in the day into meaningful connections.

 

And with the RAI only minutes away, moving between business and socialising is effortless.

 

For the duration of SBC Summit Europe, the RAI beach serves as a dedicated destination for attendees to meet, socialise and unwind throughout the event.

AFTER HOURS

The City After Dark

When the show floor closes, Amsterdam keeps the industry moving.

Compact, well-connected and already familiar to the iGaming community, the city makes it easy to move from the RAI into dinners, private events, sponsor activations and smaller-group networking. Jordaan, Leidseplein and Rembrandtplein are all within easy reach of the venue (and of one another).

Canal Boats

Networking, Amsterdam-style

Private canal boats are one of the city’s most distinctive options for evening networking.

Available for private hire, dinners and branded events, they offer a more intimate setting for client entertainment and smaller-group conversations while putting Amsterdam itself at the centre of the experience

City Centre Venue Takeovers

From meetings to industry nights

Amsterdam’s bars, clubs and event venues make it easy to take networking beyond the exhibition floor.

From sponsor activations and partner events to informal industry nights, the compact city centre means attendees can move between venues without losing half the evening in transit.

Evening Dinners

More time around the table

Some conversations are better suited to dinner than a busy show floor.SBC Summit Europe’s evening programme will include dedicated gatherings such as the Operator VIP Dinner and Affiliate VIP Dinner, creating more focused settings for senior-level networking away from the RAI.

AWAY FROM THE EVENT

MUST-SEE AMSTERDAM

Staying a little longer or have a few hours to spare? Amsterdam packs an incredible amount into one city, from world-famous museums and historic neighbourhoods to incredible bars and restaurants and, of course, its scenic canals, all within easy reach.

The Rijksmuseum and Museum Quarter image
The Rijksmuseum and Museum Quarter
Discover works by Rembrandt, Vermeer and other Dutch masters at the Rijksmuseum, with the Van Gogh Museum and Stedelijk Museum also located around Museumplein.
Jordaan image
Jordaan
One of Amsterdam’s most characterful neighbourhoods, where narrow streets, independent shops, cafés, restaurants and traditional bars sit alongside the city’s famous canals.
Amsterdam
Amsterdam's Canals
The defining feature of the city. Explore Amsterdam’s UNESCO-listed Canal Ring on foot or take to the water for a completely different view of the capital.
Leidseplein & Rembrandtplein image
Leidseplein & Rembrandtplein
Two of Amsterdam’s liveliest areas for bars, restaurants, entertainment and nightlife, ideal if you’re looking to keep the evening going.
NEMO Science Museum image
NEMO Science Museum
An unmistakable waterfront landmark dedicated to science and technology, complete with a rooftop terrace offering a panoramic view of central Amsterdam.
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Vondelpark
Amsterdam’s best-known and largest city park, the perfect place for a morning run or to simply slow things down after a busy day at the event.
CULINARY CULTURE

THE FOOD & DRINK EXPERIENCE

Amsterdam takes its food seriously, and at SBC Summit Europe, you won’t have to go far to experience it. The Food Festival will bring a wide range of food and drink into the heart of the event, while Amsterdam Zuid and the nearby city centre offer everything from casual dining and group dinners to late-night drinks. And for a real taste of the city, there are a few local favourites worth trying:

  • STROOPWAFELS: Two thin waffles held together with a layer of caramel syrup. Find them freshly made at one of Amsterdam’s markets and eat them while they’re still warm.
  • DUTCH HERRING: One of the more adventurous local traditions. Herring is typically served with chopped onions and pickles from specialist stands across the city.
  • INDONESIAN & RIJSTTAFEL: Indonesia has had a lasting influence on Dutch food culture. Rijsttafel brings together a selection of small Indonesian dishes around the table, making it particularly good for sharing with a group.
  • JENEVER: A traditional Dutch spirit and predecessor to modern gin. For the full experience, try it at one of Amsterdam’s traditional brown cafés (bruine kroegen).
  • LOCAL BEER: There’s much more to Dutch beer than Heineken. Amsterdam has a thriving independent brewing scene, with Brouwerij ’t IJ, located beside the De Gooyer windmill, one of the city’s best-known local names.
A TASTE OF AMSTERDAM

RECOMMENDED RESTAURANTS

Client dinner, team lunch or somewhere to keep the evening going? We’ve picked out some of Amsterdam’s best options, from restaurants close to the RAI to city-centre spots made for dinner, drinks and groups.

The Traveller image
The Traveller
serves traditional dishes from around the world, reimagined using modern cooking techniques.
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Hasta La Vista, Baby image
Hasta La Vista, Baby
puts a modern spin on Mediterranean cuisine, with creative presentation and a shared dining experience.
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TwentySix image
TwentySix
combines fine dining with panoramic city views from the 26th floor of Amsterdam’s iconic Valley building.
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Restaurant Showw image
Restaurant Showw
brings Michelin-starred dining to Amsterdam Zuid, with a focus on refined, high-end comfort food.
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Secret Garden image
Secret Garden
brings together Japanese and Peruvian culinary traditions with the choice to dine in an atmospheric garden setting or a Bar & Lounge featuring resident DJs.
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MOMO image
MOMO
combines Asian-inspired cuisine with sushi, sashimi and sharing plates in a stylish restaurant and lounge setting
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ARCA image
ARCA
pairs Portuguese cuisine with Asian influences, cocktails and a lively late-evening atmosphere.
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Café Nieuw Amsterdam image
Café Nieuw Amsterdam
serves contemporary European cuisine in a relaxed neighbourhood setting.
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Cantine de Caron image
Cantine de Caron
serves French-inspired food in an informal setting suited to lunch or an easy dinner with colleagues.
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