EVERY STAND SOLVES A
PROBLEM. EVERY CONVERSATION MAKES A DEAL.
With 250+ products, brands and services under one roof, SBC Summit Europe 2027 is where you’ll find the answer to practically any challenge, and the edge to outperform any competitor. But it’s more than a B2B marketplace. It’s a hub of people and ideas, designed to turn stands into conversations, and conversations into handshakes that make things happen.
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Exhibitors
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Attendees, primarily in decision-making roles
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Regulated operator representatives
MULTIPLE DISTINCT JOURNEYS. ONE CONNECTED FLOOR
Whether you’re hunting down the next big casino hit or the affiliate who’ll drive high-quality traffic into the market you want to grow, the show floor is built to get you there. Zoned by focus and easy to navigate, it turns “where do I even start” into “there’s exactly who I need.”
Home to the industry’s biggest, newest and most innovative names, showcasing the brands, games, platforms and sports tech shaping what players bet on next.
A dedicated event within the event for everything player acquisition and performance marketing. This is where you go to find the affiliates driving high-quality traffic and the operators looking to win it, all in one place.
Private space for the conversations that need it. The buzzing show floor has its perks, but some conversations are better had with the comfort and privacy these lounges offer.
With an event built around curated, meetings-first networking, you can expect real care in how these spaces are designed. Whether that’s the speed networking lounges or the SBC Connect Lounge for your pre-booked meetings, there’s a space made for how you like to connect.
A pillar in its own right, the conference rooms live on the show floor and become a natural part of it. Four stages, packed with answers to every question you came with, delivered by the sharpest minds in the industry.
Focused on building skills rather than gathering insight. The education side of the event brings tech academies and masterclasses designed to help you do a better job on Monday.
Keeping you fueled as much as keeping you busy. Food shouldn’t be a concern while you’re at the event, and we treat the dining experience as an opportunity too: a chance to regroup, have a friendly chat, and keep the conversations going.
EXPLORE THE SHOW FLOOR
EVERYTHING CASINO & SPORTS, ALL IN ONE PLACE
The main commercial marketplace across the floor, covering the full ecosystem behind modern casino and sports betting operations. From game studios, platforms and aggregation solutions to sportsbook tech, UX, CRM and player protection.
- Discover casino, iGaming and sports betting products, from slots and crash games to live-dealer, in-play betting and next-gen sportsbook tech.
- See products in action, comparing platforms, games and betting solutions side by side with live demos.
- Meet the experts, from heads of gaming and sportsbook product managers to CRM, compliance and player protection teams.
THE ENTIRE PERFORMANCE MARKETING COMMUNITY UNDER THE SAME ROOF
Co-located with SBC Summit Europe, Affiliate Leaders Summit gives affiliation, traffic and performance marketing a home of its own, with a dedicated show floor area, conference programme and networking, all running across the same dates.
- A dedicated area on the show floor, so you can focus your time here while still benefiting from access to the wider event, plus its own lounges and Food Festival area if you want to stay fully “in the zone”.
- A dedicated conference agenda covering all things traffic and user acquisition, from SEO and new ways to engage audiences on social, to ranking on AI engines and landing the best deals.
- The space to meet affiliates, networks, media buying teams and performance marketing professionals working on traffic acquisition, alongside suppliers offering martech.
PRIVACY, WHEN THE MEETING NEEDS IT
The show floor isn’t just stands. It also includes dedicated lounge spaces, each built for a different kind of conversation, from exclusive, invite-only meetings to open access for eligible pass holders.
OPERATOR PLATINUM LOUNGE
An exclusive VIP space for senior operators, regulators and invited guests, with all-day refreshments, reserved tables and a quiet environment for focused meetings. Invite-only access.
GOLD LOUNGE
A premium open lounge next to the exhibition hall, accessible to all eligible pass holders.
REFUEL. REGROUP. KEEP TALKING
An indoor space to eat, take a break and keep the conversations going across both show days. Both SBC Summit Europe and Affiliate Leaders Summit have their own dedicated food areas, so wherever you’re spending your time on the floor, a break is never far away.
- A proper sit-down break, not just a grab-and-go snack, so you come back to the floor with energy instead of running on empty.
- Some of the best conversations happen over food. Comfortable seating means the networking doesn’t stop, it just gets more relaxed.
- Multiple food and drink stations across both SBC Summit Europe and Affiliate Leaders Summit, so you’re never settling, just choosing what you feel like.