Come with a goal. Leave with outcomes
VALUE BY COMPANY TYPE
SBC SUMMIT EUROPE IN NUMBERS
THE FIVE PILLARS
AMSTERDAM. BACK BY DEMAND.
- The industry has been asking for a major iGaming event to return to Amsterdam. SBC Summit Europe delivers it, with a European focus, a business-first format and a city built to match.
- Schiphol Airport offers direct connections across Europe and beyond, with RAI Amsterdam just 15 minutes away.
- The April date lands in a clear gap in the global events calendar, giving you more space to meet, connect and make the trip count.
- And when the show floor closes, Amsterdam keeps working. Canal boats, city-centre venues and world-class hospitality turn every evening into another opportunity to build relationships.
HERE’S HOW TO GET THAT APPROVAL
- Be where the market is doing business, whether you’re in the room or not. With 3,000 operators, 1,800 affiliates and 3,000 suppliers expected, the Summit brings together the most senior, commercially focused audience in European iGaming. Every day you’re not there is a day of conversations and connections happening without you.
- Show up with your diary already full. The structured Networking Programme, pre-scheduled meetings through SBC Connect, Smart Connect matchmaking, hosted buyer meetings, speed networking, and show floor tours mean you hit the ground running from hour one, while others are still figuring out who to meet.
- Two days. Real pipeline. No wasted time. This isn’t networking for the sake of it. Every element is built around outcomes: meeting the right people, building pipeline, strengthening partnerships, and making every hour onsite count, while your competitors are still working the room.
- Stay ahead, or watch the market move without you. Four conference rooms, hands-on Tech Academies and a 250+ booth expo floor put the technologies and ideas shaping the industry directly in front of you, before everyone else catches up.
FREQUENTLY ASKED QUESTIONS
SBC Summit Europe 2027 will take place on 19–21 April 2027 at RAI Amsterdam in Amsterdam, the Netherlands.
Back by popular demand, SBC is bringing a major iGaming event back to Amsterdam, a city the industry knows, loves and has long considered one of Europe’s key meeting points. With excellent international connectivity, a strong business environment and a vibrant hospitality scene, Amsterdam provides the ideal setting for three days of meetings, networking, learning and commercial opportunities.
Monday, 19 April
Exhibitors can access the venue from 12:00 to 20:00 to prepare and check their stands. Attendees will also be able to collect their badges in advance during this time to avoid queues on the first full show day.
Tuesday, 20 April
Exhibitor access: from 08:00
Attendee access: from 09:00
Venue closes: 18:00
Wednesday, 21 April
Exhibitor access: from 08:00
Attendee access: from 09:00
Venue closes: 17:00
SBC Summit Europe is designed for professionals across the European iGaming and sports betting industry, bringing together operators, affiliates, suppliers, regulators and other key stakeholders.
The event is being built around audience quality and commercial relevance, with a particular focus on senior decision-makers, buyers and professionals working across product, technology, marketing, acquisition, compliance, payments, sportsbook, casino and operations.
Sports betting and iGaming are at the heart of the event, but the audience extends beyond them. SBC Summit Europe will also bring together professionals from areas including affiliation and performance marketing, lotteries, payments, technology, regulation, compliance, media, investment and other sectors supporting the European iGaming ecosystem.
Yes. SBC events are strictly for individuals aged 18 and over.
Register Interest via the form here
Yes. Affiliates and operators can apply for a complimentary pass to SBC Summit Europe, subject to eligibility and approval by our Relationships team.
Applications are manually reviewed to confirm that applicants genuinely represent an operator or affiliate business. Eligible applicants will then receive complimentary access to the event.
Certain premium experiences, such as the SBC Awards Europe or invite-only networking events, require a separate ticket or invitation.
Pre-registration and badge collection will be available on Monday, 19 April, giving attendees the option to pick up their badge ahead of the main event days and avoid queues.
Badges can also be collected on Tuesday, 20 April and Wednesday, 21 April during the event. Full collection times and locations will be shared closer to the Summit.
Attendee badges will be colour-coded by attendee type, making it easy to identify operators, affiliates, suppliers and other key groups across the venue.
To help you quickly identify who’s who, badges are colour-coded by attendee type:
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Yellow/Orange – Operators
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Purple – Affiliates
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Blue – All other attendees (suppliers, regulators, service providers, etc.)
A separate ticket will be required to attend the SBC Awards Europe. Individual tickets and table bookings will be available through the website, alongside sponsorship opportunities that include seats at the ceremony.
Tickets will be available soon.
Yes. If you’re unable to attend, you can transfer your ticket to a colleague at no additional cost.
All substitution requests must be submitted by email at least 24 hours before the event and should include:
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Name, job title and contact email of the original registered delegate
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Name, job title and contact email of the replacement delegate
Please send substitution requests to [email protected].
If the physical event cannot take place for any reason, ticket holders may either transfer their ticket to another SBC event or request a refund, in line with our event Terms & Conditions.
Yes. There will be dedicated Food Festival areas for both SBC Summit Europe and Affiliate Leaders Summit, with multiple food and drink stations and plenty of seating, so you can refuel without having to leave the venue.
The Food Festival areas also double as relaxed networking spaces, giving you the opportunity to continue conversations while taking a break from the show floor. VIP ticket holders will receive preloaded wristbands with funds to spend on food and drinks.
Smoking is not permitted inside the venue at any time, in accordance with local legislation. Designated outdoor smoking areas will be available.
This also applies to electronic cigarettes and vaping devices, which should only be used in designated smoking areas.
SBC Summit Europe is designed for professionals across the European regulated iGaming and sports betting industry, bringing together operators, affiliates, suppliers, regulators and other key stakeholders.
The event is being built around audience quality and commercial relevance, with a particular focus on senior decision-makers, buyers and professionals working across product, technology, marketing, acquisition, compliance, payments, sportsbook, casino and operations.
Yes. Any lost property found during the event should be handed in at the event Help Desk.
If you lose an item during the event, please visit the Help Desk for assistance. After the event, you can contact the organisers at [email protected].
Yes. SBC Summit Europe will use SBC Connect, the same event platform used across SBC events.
SBC Connect allows you to browse attendees, exhibitors, sponsors and speakers, reach out to relevant contacts, schedule meetings in advance, explore the conference agenda, build your personalised schedule, book networking activities and much more.
The platform will become available to registered attendees a few months before the event and can be used on your desktop or downloaded to your Apple or Android device.
Yes. SBC Summit Europe will feature official networking events across all three days, including the SBC Summit Europe Opening Networking Party on Monday, SBC Summit Europe Post Show Networking and the SBC Summit Europe Street Festival on Tuesday, followed by SBC Summit Europe Post Show Networking and the SBC Summit Closing Party on Wednesday.
Yes. Attendees with ticket types that include conference access will be able to watch conference sessions on demand after the event.
Yes. We are working with our official hotel and accommodation partner to secure convenient options for SBC Summit Europe attendees.
Full details and booking options will be available on the website soon.
You can view the full SBC Events Terms & Conditions here.
You can view our Code of Conduct here.
You can view our Privacy Policy here.
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*Available starting 15 March 2027
