19–21 APRIL 2027 · RAI AMSTERDAM

COME WITH A GOAL. LEAVE WITH OUTCOMES

WHAT’S IN IT FOR YOU?

VALUE BY COMPANY TYPE

OPERATORS

3,000+

For operators, the Summit is built to turn conversations into commercial opportunities, combining strategic meetings, valuable connections and, of course, learning opportunities.

  • Complimentary passes for qualifying operators
  • Connect before the event through SBC Connect, with attendee messaging and pre-scheduled meetings
  • Meet the partners who can move your business forward, with 1,800 leading affiliates, 250+ exhibitors and 3,000 supplier representatives all in one place.
  • Access exclusive operator perks, including the invite-only Operator Platinum Lounge for senior operators and VIPs.
APPLY FOR FREE OPERATOR PASS

AFFILIATES

1,800+

Attend the co-located Affiliate Leaders Summit at RAI Amsterdam, with a dedicated show floor and content programme for affiliate, acquisition and performance marketing professionals.

  • Qualifying affiliates can attend with a complimentary pass, giving them access to the full Summit experience.
  • Meet 3,000 operator representatives, many of whom are attending specifically to connect with affiliates and explore new partnership opportunities.
  • Start conversations before you arrive through SBC Connect, where you can message attendees, identify relevant leads and schedule meetings in advance.
  • Network in dedicated affiliate spaces, including the Affiliate Leaders Bar & Lounge and Affiliate Leaders VIP Lounge.
APPLY FOR FREE AFFILIATE PASS

SUPPLIERS

3,000+

SBC Summit Europe is a meetings-first event built around senior decision-makers, giving attending suppliers direct access to the people with the authority to make purchasing decisions and move deals forward.

  • Reach 3,000+ senior buyers from operators in one place, reducing the time and cost of arranging multiple separate meetings throughout the year.
  • Build your meeting pipeline before you arrive with SBC Connect, then take advantage of multiple networking formats onsite, including Smart Connect, designed to guarantee meetings with targeted buyers.
  • Meet multiple markets under one roof, giving international suppliers an efficient way to build relationships across Europe and beyond.

SBC SUMMIT EUROPE IN NUMBERS

8000+

Attendees, primarily in decision-making roles

3000+

Leading operator representatives

1800+

Leading affiliates and performance marketers

3000+

Suppliers and solution providers

250+

Exhibition booths

200+

World-class speakers

ATTENDING COMPANIES

MEET THE BRANDS

  • 711
  • Allwyn
  • ATG
  • Balkan Bet
  • Banijay Gaming
  • Bet-at-home
  • Bet365
  • BetCity
  • BetLive
  • Betnation
  • Betsson Group
  • BetVictor
  • Bonmoja
  • BOYLE Sports
  • Bwin
  • Casumo
  • Codere
  • Coolbet
  • Crystalbet
  • Entain
  • Entain CEE
  • Entain Europe
  • Evoke
  • FDJ United
  • FEG
  • Flutter
  • Gaming1
  • Grand Casino Kursaal Bern AG
  • Grand Casino Luzern
  • Hard Rock
  • Holland Casino
  • Hollywoodbets
  • Hommerson Online
  • Immense Group
  • JH Gaming
  • Jokerbet.es
  • JVH Gaming
  • Kaizen Gaming
  • Kansino
  • KingsBet
  • Ladbrokes.be
  • LCKY Group
  • LeoVegas
  • LiveScore Group
  • Meridianbet
  • Merkur Sports
  • MerkurXTip
  • Midnite
  • MRQ
  • Napoleon Sports & Casino
  • Novibet
  • OlyBet
  • One Casino
  • PAF
  • Parimatch
  • Partouche
  • Play North
  • PlayOJO
  • Pokerstars
  • RetaBet
  • Scatters
  • Sesame
  • Sisu Group
  • SoccerBet.rs
  • Sportium
  • StarCasino
  • Stoiximan
  • Super Group
  • Superbet
  • Tipico
  • Tipwin
  • TonyBet
  • Vbet
  • Winz
  • Wunderino
  • ZEbetting & Gaming Nederland BV
Load more
  • Allwyn Hellas (OPAP)
  • Allwyn UK (National Lottery)
  • Austrian Lottery (Allwyn)
  • Danske Spil
  • Française des Jeux
  • Hrvatska Lutrija d.o.o.
  • Loteria Romana
  • Lottoland Group
  • Lottomatica
  • Nederlandse Loterij
  • Norsk Tipping
  • Santa Casa
  • Sisal S.p.A.
  • Szerencsejáték Zrt.
  • Totalizator Sportowy
  • TOTO – Nederlandse Loterij
  • Veikkaus
Load more
  • IAGR
  • IMGL
  • EGBA
  • IBIA
  • DSWV (Germany)
  • VNLOK (Netherlands)
  • GBGA (Gibraltar)
  • BOS (Sweden)
  • OVWG (Austria)
  • Gaming Malta (Malta)
  • APAJO (Portugal)
  • Georgian Gambling Association (Georgia)
  • RomBet (Romania)
  • Spillebrancken (Denmark)
  • Hellenic Gaming Association (Greece)
Load more
WHY ATTEND

THE FIVE PILLARS

SHOW FLOOR image
SHOW FLOOR
Explore a curated 250+ booth exhibition bringing together leading iGaming brands, affiliate programmes, suppliers and tech providers. Compare solutions, meet potential partners and discover the products that can solve your biggest challenges, unlock growth and give your business a competitive edge.
VIEW SHOW FLOOR
NETWORKING image
NETWORKING
Meetings by design, not by chance. SBC Connect puts the right people within reach before you arrive. Discover attendees, build your agenda and secure valuable meetings in advance. From Smart Connect and Speed Networking to Show Floor Tours and themed Industry Meetups, every format is designed to create purposeful conversations and drive business.
EXPLORE NETWORKING
CONFERENCE image
CONFERENCE
Two days. Three stages. Senior speakers from across the industry. Hear operators, regulators, suppliers and market leaders tackle the issues driving European markets, from commercial growth and player protection to technology, compliance and market expansion. Focused debate & practical insights.
VIEW CONFERENCE
EDUCATION image
EDUCATION
Practical knowledge you can put to work. Go beyond the headline trends with four expert-led Tech Academies covering marketing, innovation, startups and payments and blockchain. Each academy is designed around real-world application, giving you practical frameworks, new capabilities and ideas you can take back to your business.
EXPLORE EDUCATION
EXPERIENCES image
EXPERIENCES
Continue the conversation through a programme of evening events. Build stronger relationships and experience one of Europe’s best-loved iGaming cities alongside the people shaping the future of the industry in Europe.
EXPLORE EXPERIENCES
The City

AMSTERDAM. BACK BY DEMAND.

  • The industry has been asking for a major iGaming event to return to Amsterdam. SBC Summit Europe delivers it, with a European focus, a business-first format and a city built to match.
  • Schiphol Airport offers direct connections across Europe and beyond, with RAI Amsterdam just 15 minutes away.
  • The April date lands in a clear gap in the global events calendar, giving you more space to meet, connect and make the trip count.
  • And when the show floor closes, Amsterdam keeps working. Canal boats, city-centre venues and world-class hospitality turn every evening into another opportunity to build relationships.
CONVINCE YOUR BOSS

HERE’S HOW TO GET THAT APPROVAL

Every legacy operator, every major supplier, every serious dealmaker in European iGaming, in one venue, for two days. Not scattered across a dozen smaller events. Here.
  1. Be where the market is doing business, whether you’re in the room or not. With 3,000 operators, 1,800 affiliates and 3,000 suppliers expected, the Summit brings together the most senior, commercially focused audience in European iGaming. Every day you’re not there is a day of conversations and connections happening without you.
  2. Show up with your diary already full. The structured Networking Programme, pre-scheduled meetings through SBC Connect, Smart Connect matchmaking, hosted buyer meetings, speed networking, and show floor tours mean you hit the ground running from hour one, while others are still figuring out who to meet.
  3. Two days. Real pipeline. No wasted time. This isn’t networking for the sake of it. Every element is built around outcomes: meeting the right people, building pipeline, strengthening partnerships, and making every hour onsite count, while your competitors are still working the room.
  4. Stay ahead, or watch the market move without you. Four conference rooms, hands-on Tech Academies and a 250+ booth expo floor put the technologies and ideas shaping the industry directly in front of you, before everyone else catches up.

FREQUENTLY ASKED QUESTIONS

EVENT BASICS

SBC Summit Europe 2027 will take place on 19–21 April 2027 at RAI Amsterdam in Amsterdam, the Netherlands.

Back by popular demand, SBC is bringing a major iGaming event back to Amsterdam, a city the industry knows, loves and has long considered one of Europe’s key meeting points. With excellent international connectivity, a strong business environment and a vibrant hospitality scene, Amsterdam provides the ideal setting for three days of meetings, networking, learning and commercial opportunities.

Monday, 19 April

Exhibitors can access the venue from 12:00 to 20:00 to prepare and check their stands. Attendees will also be able to collect their badges in advance during this time to avoid queues on the first full show day.

 

Tuesday, 20 April
Exhibitor access: from 08:00
Attendee access: from 09:00
Venue closes: 18:00

 

Wednesday, 21 April
Exhibitor access: from 08:00
Attendee access: from 09:00
Venue closes: 17:00

SBC Summit Europe is designed for professionals across the European iGaming and sports betting industry, bringing together operators, affiliates, suppliers, regulators and other key stakeholders.

The event is being built around audience quality and commercial relevance, with a particular focus on senior decision-makers, buyers and professionals working across product, technology, marketing, acquisition, compliance, payments, sportsbook, casino and operations.

Sports betting and iGaming are at the heart of the event, but the audience extends beyond them. SBC Summit Europe will also bring together professionals from areas including affiliation and performance marketing, lotteries, payments, technology, regulation, compliance, media, investment and other sectors supporting the European iGaming ecosystem.

Yes. SBC events are strictly for individuals aged 18 and over.

REGISTRATION, TICKETS & ACCESS

Register Interest via the form here

Yes. Affiliates and operators can apply for a complimentary pass to SBC Summit Europe, subject to eligibility and approval by our Relationships team.

Applications are manually reviewed to confirm that applicants genuinely represent an operator or affiliate business. Eligible applicants will then receive complimentary access to the event.

Certain premium experiences, such as the SBC Awards Europe or invite-only networking events, require a separate ticket or invitation.

Pre-registration and badge collection will be available on Monday, 19 April, giving attendees the option to pick up their badge ahead of the main event days and avoid queues.

Badges can also be collected on Tuesday, 20 April and Wednesday, 21 April during the event. Full collection times and locations will be shared closer to the Summit.

Attendee badges will be colour-coded by attendee type, making it easy to identify operators, affiliates, suppliers and other key groups across the venue.

To help you quickly identify who’s who, badges are colour-coded by attendee type:

  • Yellow/Orange – Operators

  • Purple – Affiliates

  • Blue – All other attendees (suppliers, regulators, service providers, etc.)

A separate ticket will be required to attend the SBC Awards Europe. Individual tickets and table bookings will be available through the website, alongside sponsorship opportunities that include seats at the ceremony.

Tickets will be available soon.

Yes. If you’re unable to attend, you can transfer your ticket to a colleague at no additional cost.

All substitution requests must be submitted by email at least 24 hours before the event and should include:

  • Name, job title and contact email of the original registered delegate

  • Name, job title and contact email of the replacement delegate

Please send substitution requests to [email protected].

If the physical event cannot take place for any reason, ticket holders may either transfer their ticket to another SBC event or request a refund, in line with our event Terms & Conditions.

AT THE EVENT

Smoking is not permitted inside the venue at any time, in accordance with local legislation. Designated outdoor smoking areas will be available.
This also applies to electronic cigarettes and vaping devices, which should only be used in designated smoking areas.

Monday, 19 April

Exhibitors can access the venue from 12:00 to 20:00 to prepare and check their stands. Attendees will also be able to collect their badges in advance during this time to avoid queues on the first full show day.

Tuesday, 20 April

  • Exhibitor access: from 08:00

  • Attendee access: from 09:00

  • Venue closes: 18:00

 

Wednesday, 21 April

  • Exhibitor access: from 08:00

  • Attendee access: from 09:00

  • Venue closes: 17:00

SBC Summit Europe is designed for professionals across the European regulated iGaming and sports betting industry, bringing together operators, affiliates, suppliers, regulators and other key stakeholders.

The event is being built around audience quality and commercial relevance, with a particular focus on senior decision-makers, buyers and professionals working across product, technology, marketing, acquisition, compliance, payments, sportsbook, casino and operations.

Yes. Any lost property found during the event should be handed in at the event Help Desk.

If you lose an item during the event, please visit the Help Desk for assistance. After the event, you can contact the organisers at [email protected].

NETWORKING, CONTENT & EXPERIENCES

Yes. SBC Summit Europe will use SBC Connect, the same event platform used across SBC events.

SBC Connect allows you to browse attendees, exhibitors, sponsors and speakers, reach out to relevant contacts, schedule meetings in advance, explore the conference agenda, build your personalised schedule, book networking activities and much more.

The platform will become available to registered attendees a few months before the event and can be used on your desktop or downloaded to your Apple or Android device.

Yes. SBC Summit Europe will feature official networking events across all three days, including the SBC Summit Europe Opening Networking Party on Monday, SBC Summit Europe Post Show Networking and the SBC Summit Europe Street Festival on Tuesday, followed by SBC Summit Europe Post Show Networking and the SBC Summit Closing Party on Wednesday.

Yes. Attendees with ticket types that include conference access will be able to watch conference sessions on demand after the event.

Yes. We are working with our official hotel and accommodation partner to secure convenient options for SBC Summit Europe attendees.

Full details and booking options will be available on the website soon.

You can view the full SBC Events Terms & Conditions here.

You can view our Code of Conduct here.

You can view our Privacy Policy here.

Meet the right people, plan your time and navigate the event with ease
Available starting 15 March 2027
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