SBC Summit is returning to Lisbon this September— building upon what it means to be the ‘Greatest Show in Gaming.’
But what truly makes SBC Summit a stand-out event—what are the unique features and elements that make the ‘Greatest Show in Gaming’ so….well, GREAT?
This blog post will take you through the defining features that make the SBC Summit a must-attend event, from its industry-spanning conference program and unrivalled networking facilities to the quality of industry profiles set to attend the event.
Let’s explore.
Why is SBC Summit THE Greatest Show in Gaming?
SBC Summit isn’t just a standard event—it’s a full-scale experience that will bring together every corner of the industry.
With a laser focus on business ROI, forging unforgettable experiences and top-tier hospitality for attendees, every moment is designed to make you feel like you’re part of something GREAT.
The event is on track to welcome 30,000 industry stakeholders, making SBC Summit one of the largest and most influential B2B gaming events in the world!
Not only does this mean a diverse range of operators, affiliates, suppliers, and industry leaders across the summit, but for exhibitors and sponsors, you have unprecedented opportunities to connect, collaborate, and most importantly, close deals.
As SBC’s global flagship event, SBC Summit’s reach will be felt across the globe.
You can expect attendees from all continents, including Europe, the Americas, Africa, and Asia. At SBC Summit, you literally have the world at your fingertips.
Kickstart Q4 With SBC Summit. Strategic Timing for Maximum Impact
SBC Summit lands at the perfect point in the calendar—just after the European summer break—offering a prime opportunity for the industry to reconnect, refocus, and drive momentum into Q4.
As business picks back up, the summit provides a space to reignite conversations, strengthen relationships, and turn fresh ideas into actionable strategies. It’s the ideal setting to close out the year strong while also laying the foundation for the year ahead.
Beyond closing deals for Q4, SBC Summit allows companies to lay the groundwork for the coming year while identifying emerging trends, solutions, and new business opportunities. The event’s timing ensures that companies and teams have ample preparation time, maximising the return on investment for every exhibitor, sponsor, and delegate.
Audience: Sure, Quality over Quantity. But Why Not Both?
SBC Summit attracts a global audience of 30,000 delegates. Not only does this cement the event as the fastest-growing event in the industry, but it also provides access to a high concentration of senior decision-makers and qualified buyers.
Our 2024 edition recorded a 70% increase from the previous year, with 39% of attendees being senior decision-makers such as CEOs, Founders, C-level executives, and Directors.
SBC Summit 2025 will continue this trend, cementing SBC Summit as a high-value platform where companies can break into new regions, secure top-tier partnerships, and accelerate their global expansion.
But let’s get the record straight—the event is not just for top executives—it is a gathering for professionals from every area of the gaming and betting ecosystem.
SBC Summit brings together operators, affiliates, platform providers, data specialists, traders, developers, legal advisors, and technology pioneers, ensuring that every sector of the industry is represented and every attendee finds value in the conversations, networking, and content on offer.
Here, success isn’t just measured by attendance—it’s also measured by the deals made. In 2024 alone, 10,000+ pre-arranged meetings took place exclusively through the official event app, proving that every moment is strategically designed to maximise business impact.
A Global Event
SBC Summit 2024 brought together industry professionals from 134 countries, cementing its reputation as a truly global event. And in 2025, its international reach is set to grow even further.
From Denmark to Dubai and everywhere in between, you’ll have direct access to key decision-makers, industry pioneers, and influential stakeholders who can help take your brand to the next level. With explosive regional growth in Latin America (126%), North America (127%), Asia (80%), and Africa (45%) in 2024, the industry’s biggest players recognise this event as the most strategic investment they can make. So if you’re looking to break into new markets, strengthen existing relationships, or expand your global footprint, with such a diverse audience, the right opportunities will be within reach.
Size & Scale: Tailored for Business and Ease of Navigation
SBC Summit 2025 will feature a show floor spanning 135,000m², cementing the event as one of the largest, business-driven events in the global calendar!
The choice to return to the Feira Internacional de Lisboa and the MEO Arena, one of Europe’s premier event spaces, was twofold. It has allowed us to continue evolving the show’s expansive show floor, to maximise deal-making opportunities and simplify product exploration, whilst also offering an expansive, state-of-the-art setting that enables seamless navigation for delegates.
This means that the summit’s not just growing in scale, it’s evolving into a platform specifically tailored to provide exhibitors, attendees sponsors with a strategic, results-driven experience.
This combination of venue halls also allows for a larger, more structured expo floor, featuring dedicated zones for key industry verticals, ensuring that attendees can efficiently connect with the right suppliers, buyers, and partners.
Designated zones include:
- iGaming & Casino
- iGaming & Sports Betting
- Affiliate Leaders Summit
- Payment Expert Summit
- Player Protection
- Media Headquarters
As the expo floor expands, so does the opportunity. The show floor will host 700 exhibitors and sponsors, showcasing a combination of the biggest and most notable industry players, alongside innovative and fresh-thinking market disruptors.
Some of the notable names already set to appear include: Altenar, Amusnet, BetBlocker, BetConstruct, CreedRoomz, Digitain, EGT Digital, EPIC, Inpay, Novibet, Oddin, Optimove, Paytently, Playtech, Smartsoft, Soft2Bet, SOFTSWISS, Sportradar, Stake, and many more.
Although we are still months away from kicking off the event, the show floor is already 75% booked! If you want to exhibit, it’s not too late! Get in touch with a member of our sales team today!
Big Ideas and Big on Strategy. Learn From the Best at SBC Summit 2025
At SBC, we believe big ideas drive even bigger success. That’s why SBC Summit is bringing together 550 of the industry’s top minds for our most comprehensive and expansive educational program yet!
But this isn’t your run-of-the-mill conference lineup—far from it! Expect global market deep dives, high-level business strategies, insightful keynotes, and hands-on workshops that are all carefully designed to engage your mind and spur change within the industry.
The foundation of the educational programme can be found through five industry-specific stages, each tailored to provide in-depth discussions into the most crucial verticals—sports betting, casino gaming, payments & fintech, compliance & player protection, and affiliation.
The conference will bring together 550 expert speakers from across the industry and beyond, ensuring every discussion is led by the most qualified professionals in the field. Last year, nearly 73% of the speaker lineup were senior decision-makers (C-level executives, Directors, and Heads of Departments), guaranteeing that attendees hear directly from those shaping the future of the industry.
Who can attend the conference?
The saying goes ‘Knowledge is Power’ and, therefore, when it came to SBC Summit 2025’s conference, accessibility was key. Conference sessions aren’t just for Full Access Pass holders, they’re for Expo+ Pass holders too! (starting at just €195). This ensures all attendees can gain access to key conference sessions, making learning opportunities available to everyone attending SBC Summit.
Top Tip: For those with packed schedules, all sessions will be available on demand, so attendees can catch up on key discussions after the event.
Memorable Experiences with a Sprinkling of Stardust
What makes SBC Summit the GREATEST SHOW IN GAMING is that it goes beyond being a top-tier industry event centred on hardcore dealmaking. Instead, we strive to create an electrifying, once-in-a-lifetime experience for our attendees—one that blends high-level business networking with spectacular entertainment, A-list speakers, and memorable award nights.
From global superstars and legendary DJs taking the stage, to legendary sports icons roaming the show floor, SBC Summit delivers unforgettable moments for those in attendance—and serious FOMO for those who miss out.
The Super Stage at the MEO Arena— Portugal’s largest concert hall and one of Europe’s biggest indoor arenas—is where the industry’s biggest conversations will unfold, featuring high-profile keynote speakers who bring fresh perspectives from both inside and outside the gaming world.
Headline speakers like marketing visionary Gary Vaynerchuk (Gary Vee) will deliver powerful insights on business, branding, and innovation, challenging audiences to think bigger, move faster, and stay ahead in an ever-evolving industry.
With months to go until the event, we still have many exciting names to reveal. But even a quick glance at our 2024 lineup—featuring Sir Tim Berners-Lee, inventor of the World Wide Web; skateboarding icon turned entrepreneur Tony Hawk; UFC Champion Merab Dvalishvili; renowned sports presenter Laura Woods; and football legend Luís Figo—makes it clear that star power is central to the SBC Summit experience.
But these names aren’t just for show. Whether global icons or industry leaders, each speaker has walked the path to success and is ready to share practical, hard-earned strategies to help you elevate your game!
The INFINITY Lisbon Closing Party 2025
An experience that will leave lifelong memories for all delegates will be the INFINITY Lisbon closing party, taking place on the evening of Thursday, September 18, 2025.
Internally known as SBC’s answer to Tomorrowland, the evening will deliver an electrifying, festival-style experience, bringing together some of the world’s biggest DJs on a spectacular, larger-than-life stage.
Previously, the INFINITY parties have featured world-renowned artists like Darude, Dubdogz, Miss Monique and Afrojack—with this year set to bring even more global DJs to the stage. Stay tuned for upcoming announcements on this year’s headlining acts!
Easy Identification and Access to the Right Connections
Every conversation has the potential to spark a game-changing partnership. That is why SBC Summit will empower every attendee to easily identify and connect with the most relevant industry contacts well ahead of and during the event, ensuring productive meetings and meaningful conversations.
Whether you’re looking to engage with C-Level Executives, mingle with key decision makers, or connect with a specialised industry professional, SBC Summit will give you the tools to make the most valuable connections ahead of the event—maximising time, optimising resources, and ensuring that every connection delivers real business value.
Here are some of the ways we have streamlined the event:
- Curated Networking Spaces: Our best-in-class networking areas are designed to foster productive business discussions, deal-making, and high-level relationship building—all in easily accessible, well-placed locations within the venue.
- Focused Zones for Targeted Connections: The event is divided into clearly defined zones, making it easier to connect with the right professionals—like payment experts in the Payment Expert Summit Zone or game studios in the Casino Zone—while helping exhibitors maximise visibility and engagement.
- Instant Recognition with Badge System: Our colour-coded badge system lets attendees instantly identify key industry stakeholders, streamlining introductions and ensuring more efficient, relevant conversations.
- Plan Ahead with SBC Connect: Our official networking app offers smart search tools, attendee lists, company profiles, messaging, meeting requests, and an interactive floor plan—so attendees can make meaningful connections before and during the event.
- Enhanced Networking Beyond the Show Floor: Dedicated networking zones and themed conference stages bring together professionals with shared interests, enabling targeted conversations, collaborative opportunities, and long-term business growth.
SBC Summit is Mastering the Art of Hospitality
SBC Summit isn’t just a major industry event—it’s a hospitality-first experience where business meets comfort. Every detail is designed with the attendee in mind, from exclusive travel perks and premium accommodations to seamless venue navigation and thoughtfully curated networking spaces.
From the moment you book your trip to Lisbon, the hospitality begins. SBC partners with top airlines for discounted flights and offers badge pickup at the airport to skip event queues. Getting around is just as easy, thanks to hotel shuttles, metro discounts, and designated drop-off points at the venue.
With 10+ official hotel partners offering direct shuttle services to the event, attendees can focus on what truly matters rather than worrying about transport logistics. Inside the event, attendees can enjoy spacious lounges, fast WiFi, clean facilities, and a comfortable environment to ensure they stay productive and relaxed.
Food is another highlight. With a festival-style setup offering global cuisines, healthy options, and gourmet bites. Full-access pass holders benefit from prepaid RFID wristbands for quick, cashless transactions, and hydration stations keep everyone refreshed.
At SBC Summit, hospitality isn’t an afterthought—it’s at the heart of the experience. Everything is designed to remove friction and elevate comfort, so you can focus on what really matters: making connections and doing business.
Excellent and Convenient Accommodation, Travel and Transport Options
SBC Summit makes getting to and around the event seamless. Thanks to partnerships with local authorities, top airlines, and leading hotels, attendees benefit from exclusive discounts, vouchers, and premium hotel deals—all designed for a stress-free journey.
The Feira Internacional de Lisboa is easily accessible via direct metro links, and official hotel partners offer hourly shuttle services straight to the venue. Public transport has also been optimised around peak event hours to ensure smooth travel, even during busy times.
Our dedicated hotel booking partner secures the best rates at top-tier accommodations across the city. These offers are limited, so early booking is key to locking in convenience and comfort.
Transport to evening networking events is also taken care of, with shuttle schedules aligned to major activities. From arrival to departure, every step is designed to eliminate hassle and keep the focus where it belongs—on business and connection.
Lisbon. An Award-Winning Travel Destination as an Added Bonus
Lisbon isn’t just the host of SBC Summit—it’s part of the experience. Recently named Europe’s Leading City Destination and the World’s Leading Heritage City Destination at the 2024 World Travel Awards, Lisbon blends business and leisure like no other.
With its rich history, vibrant culture, exceptional cuisine, and scenic waterfront, the city sets the perfect stage for client meetings, networking, and unforgettable evenings. From Michelin-starred dining to seaside cafés and UNESCO World Heritage sites, every moment here feels special.
Unlike larger capitals, Lisbon is easy to navigate, with short travel times and efficient transport. Whether you’re exploring the old town, relaxing by the ocean, or hosting partners in style, Lisbon adds something extra to every SBC Summit experience.
Final Thoughts
SBC Summit is more than just an industry event—it’s a fully immersive experience designed to deliver meaningful connections, impactful insights, and business opportunities that can take your brand to the next level.
Whether you’re chasing the latest trends, finally meeting that dream client face-to-face, or letting loose at the legendary Infinity closing party, every moment at SBC Summit is crafted to be smooth, memorable, and genuinely valuable.
You can purchase your Early Bird ticket, gaining you access to four days of networking, exhibition, and conference content for the discounted price of €400 ( a discount of €200 off a standard ticket).
Additionally, you can purchase our ‘Expo+ Pass’ for €95. This pass grants you access to the conference and exhibition only.
Operators and affiliates can apply for complimentary passes.
