Monday, September 15 – Wednesday, September 17, 2025
between 06:30 and 23:00Monday, September 15 – Wednesday, September 17, 2025
between 06:30 and 23:00
International travellers can conveniently pick up their badges ahead of the event days. This means you can use the “fast track” lane upon arrival at the venue, bypassing queues.International travellers can conveniently pick up their badges ahead of the event days. This means you can use the “fast track” lane upon arrival at the venue, bypassing queues.
Pro Tip
Keep an eye out for our staff (they'll be wearing SBC t-shirts) and follow the signs in the arrival hall—they’ll help you find the registration area so you won't waste any time.
Good to Know
Multiple stations will be set up, ensuring a swift process that shouldn’t take more than 10 minutes (so even if you feel tired after the long trip, do still make sure to use this opportunity to grab your badge—you’ll thank me later).
Pre-event CollectionPre-event Collection
Here are other pre-event badge collection options:Here are other pre-event badge collection options:
Monday
Pre-registration badge collection at Feira Internacional de Lisboa from 11:00 to 16:00.
SBC Football Championship at Benfica Stadium, where players and spectators can collect badges from 13:00 to 18:00.
Tuesday
Exclusive badge collection at the SBC Leaders Summit at Myriad Hotel, starting at 10:00. This is an invite-only event, so please note that you can only pick up your badge at the Myriad Hotel if you’re attending the SBC Leaders Summit.
Good to Know
C-level executives attending the invite-only SBC Leaders Summit on Tuesday at the 5-star Myriad by Sana Hotel will find their badges already printed and available for pickup in their hotel rooms, provided they are staying at the same hotel. Those who are not staying at the Myriad can pick up their badges at the SBC Leaders Summit, where registration desks will also be available. This badge will grant access to both the Leaders Summit and the core SBC Summit, so be sure to keep it handy to skip the queue when you arrive at the FIL.
Registration 1
Located next to the FIL entrance, the main registration will be the one with the most scanners and help desks. If you already have your badge, you can skip the queue and head directly to the entrance.
Registration 2
In close proximity to Registration 1 but located inside the building, this registration area helps distribute the traffic for shorter waiting times.
Registration 3
Located at the North end of the venue, at the furthest right entry point for Affiliate Leaders Summit.
Understanding the BadgesUnderstanding the Badges
Navigating conference badges can sometimes be tricky, especially if you’re not familiar with the organiser’s approach or if you’re having trouble reading names from a distance. To make things simpler, we’re adding this section to help you understand the badge system at SBC Summit and identify key contacts with ease.Navigating conference badges can sometimes be tricky, especially if you’re not familiar with the organiser’s approach or if you’re having trouble reading names from a distance. To make things simpler, we’re adding this section to help you understand the badge system at SBC Summit and identify key contacts with ease.
This year, after careful consideration, we’ve switched to a system that distinguishes company types by badge colour. This means you can easily spot operators and affiliates by knowing which colours to look out for.This year, after careful consideration, we’ve switched to a system that distinguishes company types by badge colour. This means you can easily spot operators and affiliates by knowing which colours to look out for.
Check out the floor plan
Make sure to check out the floor plan and familiarise yourself with it. You can easily find the registration areas by using the search function—just type “Registration".
The Badge Pick-upper
You don't need your whole team to stand in the queue to pick up the badges; one (organised) colleague can handle badge distribution—we’re happy to allow you to pick up the badges on behalf of your colleagues.
Have your confirmation ready
Minimise waiting time by preparing for the registration process in advance. Find your ticket by searching your email for “Order Confirmation to SBC Summit 2025”—this email will contain your ticket as an attachment. You can use the QR code or barcode on the ticket to scan at the registration point, and your badge will be printed automatically. To streamline this process, please locate and label the email beforehand, and have it ready when you arrive.
Try using your email address
If you cannot find the email but have registered for the event, try entering your email address in the search function to locate your registration. If these attempts are unsuccessful, the staff will direct you to one of the help desks. The help desk personnel will need your basic information (name, last name, company name) to locate your ticket in the system and print your badge.
Temporary Staff
Temporary staff will be highly visible throughout the event, guiding attendees at entrances and directing them to appropriate registration lanes based on their badge status. If one area is busy, they’ll redirect you to another registration desk or to the designated Affiliate Leaders Summit or Payment Expert Summit registration areas.
Registration Guide
We're currently crafting a registration guide for all attendees, packed with everything you need to navigate registration smoothly. Keep an eye out for it in your inbox—it'll be distributed via email to the attendees ahead of the summit.
Badge Colours
The badges will be colour-coded, making it easy to identify leads based on company type—whether affiliates or operators—on the expansive expo floor. This should streamline the entire process.
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