As a standalone event for 2026, Affiliate Leaders Summit gives affiliates three days dedicated to the partnerships, strategies and technologies driving customer acquisition.
As an Affiliate Leaders Summit affiliate attendee, you’ll receive a VIP Pass granting access to its 15,000 sqm show floor, two conference stages and dedicated meeting spaces, as well as the wider SBC Summit exhibition, conference programme, Super Stage and evening events.
With so much available, the challenge is making sure every meeting, session and experience that matters to you can fit into your schedule.
Every affiliate will arrive with different audiences, markets and commercial priorities. This sample itinerary shows how careful planning can turn three packed days into valuable introductions, practical insight and clear opportunities to pursue after Lisbon.
Before the Show Begins: Maximise SBC Connect
With an Affiliate Leaders Summit VIP Pass, you receive advanced access to the Affiliate Leaders Summit SBC Connect, the event’s dedicated networking app.
Through the platform, you can browse attending delegates and exhibitors, identify relevant operator programmes and technology partners, send messages and arrange meetings in the Affiliate Leaders SBC Connect Lounge, located at F741 on the floor plan.
With the app launching this month, you can begin building your schedule before arriving in Lisbon. Confirming meetings, saving conference sessions and identifying priority exhibitors in advance means spending less time organising on-site and more time focused on valuable conversations once the event begins.
Make sure you’re ready for the launch by downloading the app for Apple or Android here.
Monday, 28 September
You board your TAP Air Portugal flight to Lisbon, booked using the Affiliate Leaders Summit’s exclusive travel discount, which offers 10% off Economy Class round-trip fares and 15% off Business Class round-trip fares.
You touch down at Lisbon’s Humberto Delgado Airport. After collecting your luggage, you follow the signs along the floor to SBC and Affiliate Leaders Summit badge collection, located just outside arrivals. The process is quick and easy, allowing you to skip the registration queues when you arrive at the event.
You arrive at your hotel booked through SBC’s official hotel partner, giving you access to exclusive preferential rates. After a quick freshen up and a change of outfit, you’re ready to check out what the beautiful city of Lisbon has to offer. But don’t overdo it! Tomorrow’s the start of the Affiliate Leaders Summit.
Tuesday, 29 September
08:30: You step outside your hotel and board the complimentary shuttle to the Affiliate Leaders Summit, ready for the day ahead.
09:00: After being dropped off outside of the Feira Internacional De Lisboa, you follow the signs for the Affiliate Leaders Summit entrance. You grab a Brazilian Açai bowl using your complimentary Food Festival wristband (pre-loaded with €30 per day).
09:30: With breakfast finished, you open SBC Connect and review your schedule for the day. You check meeting times and locations, respond to any last-minute messages or notifications and make sure your saved sessions and priority exhibitors fit around your appointments. With the day mapped out in one place, you are ready to hit the show floor when it opens.
10:00: The Affiliate Leaders Summit show floor is open! You begin by exploring the technology, media and acquisition businesses supporting affiliate growth, comparing approaches to tracking, content distribution, audience development and traffic generation. The first hour gives you time to understand what is available and identify the companies worth revisiting later in the day.
10:30: With the first introductions made, you head to the Affiliate Leaders SBC Connect Lounge (F741) for a meeting booked before the event via SBC Connect. You sit down with an operator affiliate team to discuss its priority markets, commercial model and the type of traffic it wants to attract.
11:30: It’s time to head over to the MEO Arena’s Super Stage to take in Leadership in Sports Business. You take in the insights from Michael Jordan (Basketball icon, investor and philanthropist), Carsten Koerl (Founder and CEO, Sportradar) and Jason Robins (Co-Founder and CEO, DraftKings). After a short break, you stay at the Super Stage for the Super CEO Panel: The Industry Speaks, featuring the world’s top operators. The discussion gives you valuable insight into the commercial priorities shaping the operator landscape and what those changes could mean for future affiliate partnerships.
13:20: After a packed morning on the Super Stage, you head back to the Food Festival for lunch. You use the break to review your notes, check your afternoon meetings in SBC Connect and recharge before heading to the Affiliate Leaders Stage in the afternoon.
14:30: You decide to check out the Conversion Club Stage for Scaling in 2026: What Every Founder Needs to Know. The panel shows you how an affiliate business can grow without relying on a huge team or heavy spending, exploring how AI, lean operating models and scalable systems can support sustainable expansion for affiliate businesses.
15:30–16:10: You move across to the Affiliate Leaders Stage for Content Evolution: Why Content Is the Most Undervalued Asset in iGaming Affiliation. The session shows you how to turn content into a growth tool, adapt your strategy for short-form and social-native formats and use stronger storytelling to support audience growth and commercial performance.
16:30: With fresh ideas from the afternoon’s sessions, you head back to the Affiliate Leaders SBC Connect Lounge for your second pre-arranged meeting. You meet an operator programme seeking new content partners or a platform supporting audience development, CRM or attribution, using the discussion to explore how its offering could support your own growth strategy.
17:00 With an hour left on the show floor, you visit Betsson Group Affiliates (F717) and Stars Partners (F121) to explore their brands, priority markets and partnership models. You then stop by ReferOn (F531) to learn how its affiliate management platform could support tracking, reporting and day-to-day partner relationships.
18:00: As the exhibition floor closes, you make your way to Festival Square, which is packed with live music, bars, and informal meeting spaces. It gives you the perfect chance to continue conversations from the show floor in a more relaxed setting before the evening’s Opening Party.
20:00: You finish the first day at the SBC Summit Opening Party at the stunning Pavilhão Carlos Lopes, which is just a 25-minute drive from the Affiliate Leaders Summit. Over complimentary drinks and live entertainment, you reconnect with the operators, affiliate managers and technology partners you met throughout the day.
Wednesday, 30 September
10:00: Day two begins back on the Affiliate Leaders Summit show floor. This morning, your focus is operator partnerships, so you stop by Boomerang Partners (F116), Novibet (F316) and VBET (F816) to learn more about their priority markets, commercial models and the types of affiliates they are looking to work with.
11:00: After making those initial introductions, you head to the Affiliate Leaders SBC Connect Lounge (F741) for a meeting arranged before the event. You discuss your audience, strongest markets and traffic sources, giving both sides the opportunity to assess whether there is potential for a longer-term partnership.
12:00: After a morning focused on operator partnerships, you take an early lunch before heading across to Sala Tejo in the MEO Arena. You have added the Education+ Upgrade to your pass, giving you access to the afternoon’s Marketing & CRM Tech Academy.
13:30–17:00: You spend the afternoon taking part in expert-led, hands-on sessions designed to help you improve how your business plans, delivers and measures marketing campaigns. From building a campaign from brief to execution and comparing platforms including TikTok, Meta, Snapchat and YouTube to deciding where you would invest a $1 million marketing budget, the Academy gives you practical ideas that can be applied to your own acquisition strategy after Lisbon.
17:15: Before the exhibition closes, you return to VBET (F816) with questions about its priority markets, commercial terms and support for content partners. You exchange details with the relevant affiliate manager and agree on a practical next step after Lisbon
19:00: Your team has booked a table at the Affiliate Leaders Awards, giving you a valuable opportunity to strengthen existing relationships and connect with prospective partners away from the busy show floor. The evening begins with a champagne reception, followed by a three-course dinner, complimentary drinks and the awards ceremony itself, creating a relaxed setting to continue conversations with affiliates, operator programmes and technology providers from across the industry.
Thursday 1 October
10:00: Your final day begins in the wider SBC Summit, which you can access with your Affiliate Leaders Summit VIP Pass. Across Halls 1, 2 and 4, you explore casino-focused operators, introduce your business to casino brands and affiliate teams, compare their target markets and identify programmes actively looking for new content and traffic partners.
11:00: One conversation stands out, so you sit down with the Betwinner team at its booth for a more detailed discussion. You introduce your audience and strongest traffic channels, learn more about the company’s casino offering and priority markets, and explore whether a tailored content campaign or affiliate agreement could provide the foundations for a new partnership.
13:00: After lunch, you return to the show floor for a meeting with the 1xBet affiliate team (C301), arranged after your initial visit that morning. You discuss the markets and content formats performing best for your audience, compare commission models and promotional support, and identify a suitable campaign to test once you return from Lisbon.
14:20: You return to the Affiliate Leaders Stage for Ask ’Em Anything: SEO, AI and the Future of Affiliate Growth. In the open Q&A, you put a question to one of the panellists on how your business can invest in improving its GEO.
15:00: With those recommendations fresh in your mind, you visit the Stake affiliate team at F416 for one final operator conversation. You discuss your strongest markets, audience profile and approach to casino content, before exploring whether your traffic would be suitable for one of its brands and agreeing what information each side needs to exchange after the event.
15:40: You finish the conference programme with Generative Engine Optimisation Masterclass: Here’s What Wins Next. The session provides a practical breakdown of how AI-powered search platforms select the sources included in generated answers and how affiliates can adapt their teams, content and measurement strategies for the GEO era.
16:20: Before leaving the exhibition, you confirm the next steps from your meetings with Betwinner, 1xBet and Stake. You agree dates for follow-up calls and prepare to send each team your media kit, traffic breakdown and relevant market data once you return from Lisbon.
16:40: Before leaving FIL, you make one final stop at Festival Square to catch up with colleagues and partners you have met throughout the week. Over complimentary drinks, you reflect on the conversations that stood out, confirm a few final follow-ups and say goodbye before heading back to your hotel.
20:00: Your Affiliate Leaders Summit experience concludes at INFINITY Lisbon in the MEO Arena. With complimentary drinks and canapés, a full-scale light show and performances from Tiësto, BlasterJaxx, and Marc Vedo, the closing party gives you one final opportunity to reconnect with the partners you have met before celebrating the end of three productive days in Lisbon.
Ready to Build Your Own Schedule?
Every Affiliate Leaders Summit experience will look different. Whether your priority is securing new operator partnerships, finding tools to strengthen acquisition, understanding how AI is reshaping discovery or expanding into new markets, planning ahead will help you make every conversation count.
Use this sample itinerary as a starting point, build a schedule around your own commercial goals and prepare for three productive days in Lisbon.
