Plan Your Trip

Plan your SBC Summit trip with confidence.

This page brings together the key information you need before arriving on-site, from the event countdown to practical guidance on badge collection, registration, and venue entry. You’ll also find resources to help you make the case for attending, plus tools to promote your presence through ready-made social media assets.

29 September – 1 October, 2026

Your 2026 travel planning schedule

May

Registration opens.
Get your ticket!

June

Hotel rooms are selling out. Make sure to secure yours

July

Time to plan!
Map out your schedule and must-see sessions.

August

SBC Connect launches on 24 August Start scheduling meetings!

September

29 September – 1 October See you in Lisbon

Convince Your Boss!

You’re in the right place.

If you are not the one signing off on your trip, chances are you will hear: “Why should we send you to Lisbon?” Fair enough. But your reasons for wanting to go are just as valid. This section is designed to help you articulate that case clearly. By highlighting the most impactful benefits, you can demonstrate why attending SBC Summit is a strategic investment rather than a cost. As the Greatest Show in Gaming, our Lisbon show has it all. From product exploration and high-value networking to knowledge sharing and real business opportunities, it delivers a complete experience in one place.

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Let’s Break it Down!

Scale and Audience Quality In One Place

The event brings together a high concentration of senior decision-makers from across the industry, creating more direct and commercially valuable conversations. With the right stakeholders in the room, meetings progress faster, opportunities develop more efficiently, and connections are far more likely to lead to meaningful business outcomes.

Networking Built Into Every Element

Networking is designed into every part of the experience. From dedicated lounges and festival squares to the event app’s meeting booking tools, every detail supports easier connections. Structured formats like speed networking, guided tours, regulatory meetups, and evening events create more opportunities for meaningful conversations and lasting business relationships.

Global Scale, Built for a Multi-Market Industry

With attendees from 150 countries, SBC Summit brings together stakeholders from mature and emerging markets across every major region. The event creates valuable cross-market conversations, offering broader industry insight and easier access to international partners, opportunities, and perspectives, without the need to attend multiple regional events.

The Perfect Place for Product Exploration

SBC Summit is designed to make product discovery faster and more effective. With 800+ exhibitors and sponsors, attendees can explore, compare, and evaluate solutions across every key sector in one place. Themed zones keep the experience focused, making it easier to navigate priorities such as sportsbook, payments, compliance, and technology.

Conference Content That Delivers Timely Insight

Six stages across three days cover the major sectors, markets, and challenges shaping the industry. The agenda combines strategic insight with practical expertise, featuring operators, regulators, and market specialists actively driving growth. Keynotes, workshops, and academies create a more engaging learning experience with actionable takeaways.

To support these points, we’ve prepared a professionally written letter you can share with your manager. It clearly outlines why attending SBC Summit 2026 is a strong commercial investment, not just for your role and development, but for the wider business. If the opportunity resonates, it may also be worth it attending together. The Summit is designed for decision-makers at every level, and group passes are available to make joint attendance more practical and cost-effective.

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Hotel & Shuttle Information

SBC Summit 2026 – Hotel Shuttles

For added convenience during SBC Summit 2026, attendees staying at selected partner hotels will have access to complimentary shuttle transportation to and from FIL throughout the show days.

Shuttles will run on show days only to ensure you get to and from the event with ease.

Event Dates & Operating Hours

Tuesday, 29 September 08:00 for exhibitors (10:00 for attendees) – 18:00 Note: Festival Square will remain open until 20:00

Wednesday, 30 September 08:00 for exhibitors (10:00 for attendees) – 18:00 Note: Festival Square will remain open until 20:00

Thursday, 1 October 08:00 for exhibitors (10:00 for attendees) – 17:00 Note: Festival Square will also close at 17:00

Partner Hotels with Shuttle Service

The SBC Summit shuttle service routes are designed to connect attendees with Lisbon’s key districts, including Campo Pequeno, Marquês de Pombal, Baixa/Martim Moniz, and Sete Rios. The exact hotels included in the complimentary shuttle service will be announced closer to the event. Attendees staying nearby are also more than welcome to use the service from the designated hotel pick-up points.

Shuttle Schedule

The exact shuttle schedule and pick-up times will be shared closer to the event. Shuttle frequency will be adjusted based on hotel bookings, so we encourage you to secure your accommodation early to ensure the best availability and service coverage.

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Badge Pick-up

Airport Registration

SBC Summit will offer convenient airport registration and badge pickup so you can get straight into business upon arrival. Located just a two-minute walk from luggage collection, the airport desk typically has much shorter lines than the venue. Collecting your badge here saves valuable time and ensures a smooth, stress-free start to your event experience.

When:

Sunday, 27 Sept: 09:00 – 23:00 Monday, 28 Sept: 06:30 – 23:00 Tuesday, 29 Sept: 06:30 – 21:00 Wednesday, 30 Sept: 06:30 – 15:00

Pre-Event Collection

Here are other pre-event badge collection options:

Sunday

Exclusive badge collection at the SBC Leaders Summit at Myriad Hotel, open 12.00-17.00.

Please note this is only available for registered attendees of the invite only SBC Leaders Summit

Monday

Pre-registration badge collection at Feira Internacional de Lisboa from 12:00 to 20:00.

If you didn’t collect your badge at the airport but would still like to avoid delays on the main event days, we recommend picking it up in advance on Monday at the FIL venue between 12:00 and 20:00.

Event Day Registration

SBC Summit features two registration areas at Feira Internacional de Lisboa (FIL) to help distribute attendee flow and minimise wait times throughout the event.

Registration 1

Registration 1, located next to the main FIL entrance, serves as the primary registration point with the highest number of scanners and support desks. If you already have your badge, simply use the left lane for immediate entry. Speakers should notify staff upon arrival to access a dedicated fast-track lane.

Registration 2

Registration 2 is located inside the venue near Registration 1 and offers the same services as the main desk, providing a convenient alternative during busier periods.

Understanding Badge Types

Designed to make networking easier, badge colours help attendees quickly identify different audience groups across the expo floor and throughout the venue. Each colour represents a specific attendee category, making it simpler to spot relevant connections and navigate conversations more effectively.

Badge Colours

🟣 Purple Affiliates

🔵 Blue Operators

🟡 Yellow/Orange Delegates

🔴Red Operators

Useful Tips

Check the Floor Plan

Didn’t pick up your badge at the airport? Review the floor plan in advance. Use the search bar and type “Registration” to quickly locate all badge pickup points.

Badge Pick-Up Tip

Your entire team doesn’t need to queue. One organised colleague can collect everyone’s badges, and we’re happy to allow badge pickup on behalf of others.

Have Your Confirmation Ready

Save time by preparing your registration email before arrival. Search for “Registration Confirmation to SBC Summit 2026” and have the QR code ready to scan and print your badge. Label the email so it’s easy to find.

Try Using Your Email Address

If you can’t locate your confirmation email, badge stations allow lookup by email address. If that still doesn’t work, staff at the help desk can retrieve your ticket using your name and company.

Support Staff

Support staff will be visible throughout the registration tent directing you to the correct registration lanes. If one area is busy, they’ll guide you to a quieter desk or to dedicated registration points.

Badge Colours

Badges are colour-coded so you can identify leads instantly on the expo floor: Yellow/Orange – Operators Purple – Affiliates Blue – All other attendees

Social Media Toolkit

Make the most of your presence at SBC Summit by sharing it with your network. To support this, we’ve created a dedicated social media toolkit, including ready-to-use copy and customisable assets where you can easily add your logo or headshot. It is designed to help you create professional, on-brand posts with minimal effort. We have also partnered with InGo, allowing you to automatically share your attendance on LinkedIn using tailored templates and personalised messaging. It is a simple way to increase visibility and let your network know you will be there.

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