This September, SBC is gearing up for its biggest and most ambitious event yet—SBC Summit 2025.
With over 30,000 global stakeholders from across sports betting, iGaming, technology, payments and more expected to attend, our flagship event is shaping up to deliver the perfect mix of world-class networking and thought-provoking educational content.
From the vibrant exhibition floor, hosting powerhouse brands, to the unmissable INFINITY Lisbon party headlined by Timmy Trumpet and ALOK, SBC Summit is brimming with exciting features for delegates to sink their teeth into.
But let’s face it—when there’s so much on offer (and even more being added in the run-up), figuring out how to make the most of it all can feel a little overwhelming.
That’s where our dedicated SBC Summit website comes in. If Carl Sagan’s Cosmos helped us understand our place in the universe, consider the SBC Summit website your essential guide to understanding the event, maximising your time in Lisbon, and walking away with serious ROI.
With that in mind, we’ve put together a handy guide to help you get the most out of the site. Whether you’re looking for information on keynote speakers or want to know how to get involved as a sponsor, this blog will walk you through the key features of the site, where to find key pages, and how they’ll help elevate your SBC Summit experience this September 16–18.
Home Page: THE Central hub for everything SBC Summit
Before we dive into the nitty gritty of the SBC Summit website, let’s start where everyone starts—the homepage.
As the subheading says, this is your central hub for all things SBC Summit. And the best part? Getting the information you need couldn’t be easier. Right from the moment you land on the page, you’ll be greeted with the essentials: the who, what, when, where, and why of SBC Summit 2025.
To make sure you don’t miss a thing, here’s a quick breakdown of what you’ll find:
- Essential Details:
- Date: 16–18 September 2025 — with a handy “Add to Calendar” widget.
- Location: Feira Internacional de Lisboa & MEO Arena
- Event Breakdown: Conference & Exhibition running for all three days (Unless you’re also attending Monday’s SBC Leaders Summit)
- Quick Access Pages: Jump straight to key resources like the event schedule, agenda, floor plan, news, and previous attendees.
What Else You’ll Find on the Homepage
- About Section: Learn what SBC Summit is all about—who’s attending (operators, affiliates, speakers, exhibitors), key event features, and why it’s considered our global flagship event.
- Floor Plan: Begin plotting your Lisbon game plan with a detailed layout of the venue. Find out where each zone is located, plus key areas like networking lounges, food stalls, and more.
- Experiences: This section showcases everything from exclusive networking events to great hotel deals that make your trip even more worthwhile.
- What’s On: Get a full overview of everything happening during the week. This includes links to dedicated areas like the Payment Expert Summit, Affiliate Leaders Summit, the SBC Awards, Media HQ, Food Festival and more.
- Headliners: Check out the confirmed keynote and event headliners. Learn about their backgrounds, save their sessions to your calendar, and start building your educational itinerary.
- SBC Connect: Get info on our official event app, SBC Connect, your personal event guide—offering pre-event networking, live agendas, speaker updates, and more, all from your phone. (You will be able to download the app directly from the homepage from the 13th August)
- Testimonials: Not sure what to expect? Hear from some of the industry’s biggest names as they share their experiences from SBC Summit 2024—just the motivation you need ahead of your Lisbon adventure.
Securing your spot at SBC Summit
The SBC Summit homepage isn’t just your go-to source for event info—it’s also the quickest way to grab your tickets.
Right at the top left-hand corner of the homepage, you’ll spot the ‘Get Tickets’ button. Click it, and you’ll be taken straight to our ticketing page where—believe it or not—you can purchase your tickets. Yep, it really is that simple.
Once there, you’ll find:
- A breakdown of our three distinct ticket types
- Clear pricing information (both before and after tax)
- A handy comparison chart showing what’s included in each ticket option
And since we’re already on the topic, let’s quickly run through those ticket types so you can head straight to the site and secure your spot.
- VIP Event Pass – Enjoy full access to all conference sessions, the exhibition floor, exclusive networking events, and complimentary food and drink throughout the summit. Bringing the team? Take advantage of our Group Pass Discount — purchase three or more VIP Event Passes and pay just €400 per ticket (saving €200 off the standard price).
- Expo+ Pass: Gain access to the full exhibition floor and all conference sessions across the three days. This does not include access to our exclusive VIP evening networking event
- Operator or affiliate? You may be eligible for a complimentary VIP Event Pass, which includes full access to the exhibition, conference, and exclusive networking events. Apply now to reserve your spot.
- Expo Only Pass: If your sole interest is building connections on the show floor, consider our free Expo Only Pass. (This does not grant access to conference content or networking events.)
Pre-event Preparations: Booking Hotels to Convincing Your Boss
September might feel like a lifetime away, but if there’s one thing we’ve learned from years in the events game, it’s that three months can fly by in the blink of an eye.
That’s exactly why the SBC Summit website is packed with essential info and helpful tips to get you fully prepped, ensuring you land in Lisbon stress-free and focused on making the most of your experience.
When you arrive on the SBC Summit page, you’ll immediately spot a handy menu bar guiding you to key areas like Conference, Networking, Exhibition, and more.
When it comes to pre-event prep, your go-to tool is the ‘Attending’ drop-down menu. This is your one-stop shop for all the info you’ll need before setting foot in Portugal. Here are a few standout pages to check out:
- Official Schedule: Your complete guide to all things SBC Summit—featuring conference opening times, key event locations, and feature descriptions. Whether you need to know how to pick up your badge at the airport or when and where networking events are taking place, it’s all laid out here.
- Affiliate & Operator Information: Affiliates and operators are the backbone of our industry, and key players at SBC Summit. These pages outline how the event is tailored to support both groups, including details on how they can claim complimentary passes.
- Discover Lisbon: Lisbon isn’t just our host city—it’s one of Europe’s most vibrant and historic destinations. This page gives you everything from tourist tips and restaurant recs to nightlife hotspots, local transport info, and insider picks from the SBC team.
- Planning Your Trip: This section covers practical travel tips that are often overlooked, like currency details, plug adaptors, mobile networks, WiFi, and emergency contacts. Plus, on the business side, it includes ready-made guides to help you convince your boss and boost your visibility on social media before the big week.
- Hotel Bookings: Still need a place to stay? No problem. We’ve teamed up with trusted local partner Leading to offer seamless hotel booking directly through the site, ensuring you get top hotels at the best possible rates.
- Badge Pick Up: It might not be the first thing on your list, but trust us—planning your badge pick-up in advance can save you a lot of time. This page gives you all the details on when and where to collect your badge, whether it’s at the airport or onsite ahead of the main event. SBC TIP: We strongly recommend picking up your badge at the airport (available from Sunday to Wednesday) or on Monday at the registration desk to avoid day one queues.
Unlocking the Conference Experience: Your Guide to SBC Summit’s Educational Content
In true SBC fashion, education will remain a dominant theme of SBC Summit. After all, the event boasts a three-day, six-stage conference agenda covering every key aspect of the global betting and iGaming space, and more!.
With that in mind, we’ve ensured the SBC Summit website includes everything you need to set your educational action plan in motion, from a detailed conference schedule across all three days to dedicated pages spotlighting new and notable elements of this year’s conference lineup
To locate this information, just hover over the ‘Conference’ tab on the menu bar and explore the educational offerings available during the event. Here are some of the key pages included:
- Conference Agenda: Your go-to guide for the full SBC Summit conference lineup. Here, you’ll find session titles, panel descriptions, speakers, and exact time and dates across all six content tracks: Super Stage, Global Markets, Emerging Markets, Technology, Affiliation, and Player Protection. SBC Tip: Want to know more about our new global markets and emerging market tracks? There are dedicated pages on those, too!
- Conference Speakers: With 550 industry leaders set to speak across the agenda, keeping track of who’s taking the stage can be a challenge. This page keeps things easy, offering an up-to-date list of every confirmed speaker, alongside detailed biographies, so you never miss a must-see name.
- Super Stage: After a spectacular debut in 2024, the Super Stage at the MEO Arena is back and bigger than ever. This is where you’ll find the most anticipated keynotes, fireside chats, and panels taking place at the summit. Check out who’s confirmed for 2025, add sessions to your calendar, and revisit some of the big names who’ve headlined in the past.
- First Pitch: SBC First Pitch, the premier startup competition in the betting and gaming industry, returns on Thursday, 18th September, live on the Technology Stage. Find out how to apply, what’s up for grabs, and how to catch the next wave of industry innovation in action.
Finding Your Way at SBC Summit—Simplified
When you’re attending an event the size and scale of SBC Summit, knowing who you want to meet, where to go, and what areas to focus on can make all the difference in maximising your experience.
It might sound like a lot to keep track of, but don’t worry. The SBC Summit website has made it all simple and stress-free, with a number of dedicated pages designed to help you navigate every corner of the event.
Show Floor and Exhibitor Information
SBC Summit’s show floor is the heart of the event. Yet with a show floor hosting 700 global and regional brands, spanning an impressive 135,000m² square meters, understanding how to navigate the event could be tricky.
That is why we have included an interactive, live show floor map on our website. All you need to do is hover over the ‘Exhibition’ on the top menu bar and hit the ‘Floor Plan and Exhibitors’ button.
Here, you’ll find the most up-to-date list of confirmed exhibitors, complete with booth numbers, company descriptions, and contact information. The floor map also highlights key areas such as food festival zones, networking spaces, and stage locations—helping you move through the event seamlessly and stress-free.
Remember: Homepage → Exhibition → Show Floor and Exhibitors
Are you exhibiting?
If you’re one of the lucky companies exhibiting at SBC Summit, the website also features a dedicated page to help you navigate the exhibiting process with ease, offering helpful guides, logistical information, and key deadlines.
To access this, simply hover over the ‘Exhibition’ button and click on the ‘Exhibitor Resources’ page.
Exploring the Event Zones
Every attendee who steps into SBC Summit will have their own goals and areas of interest. Therefore, the summit has been strategically divided into several industry-specific zones and summits to help delegates tailor their experience and focus on what really counts.
To better understand the value and offerings of each event zone, the SBC Summit website features dedicated zone pages that include zone descriptions, networking areas located within each zone, and links back to the event schedule, agenda, and floor map.
To access these pages, hover over ‘Exhibition’ on the menu bar and then hover over ‘Exhibition Zones’. From there, a secondary list will appear, featuring direct links to each zone, including:
Exploring SBC Summit’s Side Summits
In addition to the summit’s strategically designated zones, SBC Summit will also feature a number of dedicated side summits and events, from industry-specific show floor areas such as the ‘Affiliate Leaders Summit’ and ‘Payment Expert Summit’ to the invite-only pre-event, ‘SBC Leaders Summit’.
The SBC Summit website features comprehensive pages, breaking down the essential information and context for these additional events. All you need to do is go to the top of and SBC Summit page, look for the ‘SBC Summit’ logo and click on the ‘select event’ drop-down menu to the right.
Here is a brief overview of the pages you will find:
- Affiliate Leaders Summit: The Affiliate Leaders Summit is a dedicated space to connect with leading affiliates, explore the latest affiliate innovations and explore tailored educational content. On the page, you will find attendee information, key logistics such as location and dates, and links to the Affiliate Leaders Summit’s dedicated conference programme. SBC TIP: Discover who will be exhibiting at the summits’ dedicated exhibition floor here.
- Payment Expert Summit: The Payment Expert Summit connects attendees with leading payment processors, crypto providers, open banking platforms, cross-border solutions, wallets, prepaid card services, and fintech pioneers. This page provides attendee details, logistical information, and a link to the dedicated Payment Expert Summit’s conference agenda. SBC TIP: Discover who will be exhibiting at the summits’ dedicated exhibition floor here.
- SBC Leaders Summit: The SBC Leaders Summit is the industry’s most exclusive gathering of 500+ C-level executives, offering a unique opportunity for high-level networking and strategic knowledge sharing. If you’ve received an invite, this page is your go-to source for all key information, including a full-day schedule, agenda, and confirmed speakers.
Network Like A Pro
If you’re attending SBC Summit, it’s safe to say that networking will be a major priority.
Luckily, SBC Summit has never made it easier to engage with industry peers. With an impressive mix of networking opportunities spread across the show floor during the day, and memorable evening events concluding most nights, there’s no shortage of chances to connect.
To help you plan your networking agenda, the SBC Summit website features several helpful pages outlining all the key opportunities available throughout the event.
If you click on the ‘‘Networking’ button in the top menu bar, you’ll be taken to a central page that gives you a comprehensive overview of all networking activities happening throughout SBC Summit.
Here, you can explore networking opportunities by time of day, split into ‘Daytime’ and ‘Evening’ events.
- Daytime Networking: Selecting ‘Daytime Networking’ gives you a full schedule of networking activities happening on the show floor across the three days, including time, date, location, and a short description of each opportunity. You’ll also find a breakdown of networking facilities in each show floor zone, so you can plan your discussions on the expo more efficiently.
- Evening Networking: By clicking ‘Evening Networking’, you’ll uncover all the after-hours events, from invite-only operators and payment dinners to award ceremonies and the official opening party. These are the moments where real connections are often made, and the site ensures you know where to be and when.
If you are seeking information on specific SBC Summit networking events like the INFINITY Lisbon or SBC Awards ceremony, simply hover over the ‘Networking’ tab and use the drop-down menu to navigate directly to those pages.
Here are some of the notable pages you should look out for.
- SBC Awards: The SBC Awards celebrate top-tier performance across the industry, recognising the achievements of operators and suppliers in areas like payments, marketing, platform provision, and data. This page includes all the key info: event time, date, location, how to book a table, category breakdowns, and shortlisted companies.
- Affiliate Leaders Awards: New for 2025, the Affiliate Leaders Awards honour the innovators and visionaries of the affiliate world. The page includes everything you need: logistical details, how to apply, ticket purchasing and the full list of award categories.
- The INFINITY LISBON: After its successful debut during the 2024 SBC Summit, the INFINITY Lisbon is back, featuring performances from EDM legends ALOK and Timmy Trumpet. Open to all those with a ‘VIP Event Pass’, this page provides all the essential info: timing, location, venue access, and full performance details.
Want to Be Part of SBC Summit? Here’s How to Get Involved
With over 30,000 stakeholders expected to attend, SBC Summit is the industry’s ultimate destination for global collaboration, education, and networking, and there are plenty of ways for you to be part of the action.
Whether you’re looking to take the stage as a thought leader, exhibit your latest innovations, or boost your visibility through sponsorship opportunities, the SBC Summit website makes it easy to elevate your brand’s awareness and reach your personal and professional goals.
Let’s explore how you can get involved—and where to find everything you need on the website.
Become a Speaker
Speaking at SBC Summit is an excellent way to increase your visibility, showcase your expertise, and position yourself as a true industry thought leader. If you’re interested in becoming a speaker, just hover over the ‘Conference’ button on the top menu bar and scroll down to ‘Become a Speaker’.
There, you’ll find a breakdown of the speaker process, information on our conference team, and access to the application form.
Remember: Menu Bar → Conference → Become a Speaker
Exhibiting at the Event
Exhibiting at SBC Summit comes with a host of benefits. It’s a great opportunity to network, generate high-quality leads, showcase new products, and gain valuable industry feedback.
To apply, navigate to the top menu, click on ‘Exhibition’, and select ‘Get in Touch’. This will take you to a dedicated page with contact info for SBC’s sales team and a quick application form. Or, if you prefer a shortcut, just click the ‘Sponsor/Exhibit’ button in the top left-hand corner of the homepage.
Remember: Menu Bar → Exhibition → Get in Touch
Sponsorship Opportunities
Sponsoring at SBC Summit offers unmatched brand exposure on a global scale. With a wide range of packages available, you can tailor your sponsorship level to suit your goals, whether you’re looking for a bold, high-impact presence or something more targeted and strategic.
Getting started is incredibly easy; just visit the homepage and click the ‘Sponsor/Exhibit’ button in the top left-hand corner. From there, you’ll find everything you need to start the process.
Final Thoughts
Whether you’re mapping out your agenda, planning who to meet, exploring the expansive show floor, or looking to unwind at one of the many networking events, the SBC Summit website has everything you need to ensure your time in Lisbon is smooth, productive, and memorable. From understanding conference content and booking your hotel to discovering event gems like the Affiliate Leaders Awards or the INFINITY Lisbon party, it’s all just a few clicks away.
And if you’re ready to take your involvement to the next level, the website also makes it easy to become a speaker, exhibitor, or sponsor. With clearly labelled sections, helpful guides, and intuitive navigation, you’ll find everything you need to tailor your experience and make the most of SBC Summit 2025. However you choose to take part, one thing’s for sure—you’ll be at the centre of the industry’s biggest gathering of the year.
